P3 Din Gata is a Swedish radio station owned by

Sveriges Radio Sveriges Radio Aktiebolag, AB (; "Sweden's Radio") is Sweden's national publicly funded radio programming, radio broadcaster. Sveriges Radio is a public limited company, owned by an independent foundation, previously funded through a television ...

and produced in

Malmö Malmö is the List of urban areas in Sweden by population, third-largest city in Sweden, after Stockholm and Gothenburg, and the List of urban areas in the Nordic countries, sixth-largest city in Nordic countries, the Nordic region. Located on ...

Stockholm Stockholm (; ) is the Capital city, capital and List of urban areas in Sweden by population, most populous city of Sweden, as well as the List of urban areas in the Nordic countries, largest urban area in the Nordic countries. Approximately ...

and

Gothenburg Gothenburg ( ; ) is the List of urban areas in Sweden by population, second-largest city in Sweden, after the capital Stockholm, and the fifth-largest in the Nordic countries. Situated by the Kattegat on the west coast of Sweden, it is the gub ...

. It airs on an FM transmitter over Malmö, but is also available on the Internet. The station has a focus on

hip hop music Hip-hop or hip hop (originally disco rap) is a popular music Music genre, genre that emerged in the early 1970s from the African Americans, African-American community of New York City. The style is characterized by its synthesis of a wide r ...

. It launched on 6 March 2006, when it took over a frequency previously occupied by the local channel P2 Musik, with a goal of reaching young women and immigrants. At launch the station used a jingle claiming "Alla talar Skånska" (Everyone speaks Scanian), referring to hosts being from Scania and speaking the local dialect. Until 2021 programming was produced exclusively in Malmö, with this slogan being part of a targeting primarily at residents of Malmö. In 2019 Sveriges Radio announced a plan to rework Din Gata from its focus on Malmö to a national one, along with a more direct focus on hip hop. The

COVID-19 pandemic The COVID-19 pandemic (also known as the coronavirus pandemic and COVID pandemic), caused by severe acute respiratory syndrome coronavirus 2 (SARS-CoV-2), began with an disease outbreak, outbreak of COVID-19 in Wuhan, China, in December ...

resulted in delays to this plan, with the new format being fully implemented in January 2021. There were also plans to launch the channel in Gothenburg and Stockholm. In Gothenburg, these plans had to be scrapped due to a frequency shortage while in Stockholm, SR Metropol was launched. The channel has been criticized by the commercial broadcasters who claim the station competes with them, specifically The Voice Hiphop & RnB network.

References

External links

Official site
{{coord missing, Sweden Sveriges Radio Radio stations in Sweden Mass media in Malmö