A digital marketing engineer is a member of a marketing team who applies web technology and
digital marketing
Digital marketing is the component of marketing that uses the Internet and online based digital technologies such as desktop computers, mobile phones and other digital media and platforms to promote products and services. Its development dur ...
platforms (such as a website, email system,
CMS
CMS may refer to:
Computing
* Call management system
* CMS-2 (programming language), used by the United States Navy
* Code Morphing Software, a technology used by Transmeta
* Collection management system for a museum collection
* Color manage ...
,
CRM, or other software application) for the purpose of achieving marketing business goals. It is a hybrid role involving both marketing and technology knowledge.
The need for digital marketing engineers arose as a result of marketing becoming reliant on increasingly sophisticated digital technologies.
See also
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Digital marketing
Digital marketing is the component of marketing that uses the Internet and online based digital technologies such as desktop computers, mobile phones and other digital media and platforms to promote products and services. Its development dur ...
*
Demand generation
Demand generation is the focus of targeted marketing programs to drive awareness and interest in a company's products and/or services. Commonly used in business-to-business, business-to-government, or longer business-to-consumer sales cycles, ...
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Conversion optimization
Conversion rate optimization (CRO) is the process of increasing the percentage of users or website visitors to take a desired action (such as buying a product or leaving contact details).
History
Online conversion rate optimization (or website o ...
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Web analytics
Web analytics is the measurement, collection, analysis, and reporting of web data to understand and optimize web usage. Web analytics is not just a process for measuring web traffic but can be used as a tool for business and market research a ...
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Search engine optimization
Search engine optimization (SEO) is the process of improving the quality and quantity of website traffic to a website or a web page from search engines. SEO targets unpaid traffic (known as "natural" or " organic" results) rather than di ...
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Software engineer
Software engineering is a systematic engineering approach to software development.
A software engineer is a person who applies the principles of software engineering to design, develop, maintain, test, and evaluate computer software. The term ''p ...
References
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Website management
Marketing
Marketing is the process of exploring, creating, and delivering value to meet the needs of a target market in terms of goods and services; potentially including selection of a target audience; selection of certain attributes or themes to empha ...
Digital marketing