DIEMA () is a Bulgarian television channel, part of Nova Broadcasting Group, owned by

United Group United Group B.V. is an alternative telecom provider in the Balkans that operates both telecommunications platforms and mass media outlets. History United Group was formed in 2007, as a Luxembourg-registered multinational entity, in a merger of ...

. The channel airs mainly films and action series. Along with Nova Sport and

Diema Sport Diema Sport () is a Bulgarian paid sports television channel, part of Nova Broadcasting Group, owned by United Group. It is part of Diema Extra premium sport package, which also includes the channels Diema Sport 2, Diema Sport 3 and Trace Sports ...

airs sports, including matches from the English

FA Premier League The Premier League is a professional association football league in England and the highest level of the English football league system. Contested by 20 clubs, it operates on a system of promotion and relegation with the English Football ...

, the

FA Cup The Football Association Challenge Cup, more commonly known as the FA Cup, is an annual Single-elimination tournament, knockout association football, football competition in domestic Football in England, English football. First played during ...

and the

UEFA European Football Championship The UEFA European Football Championship, less formally the European Championship and informally the Euro or Euros, is the primary association football tournament organised by the Union of European Football Associations (UEFA). The competition ...

qualifications, as well as the

England national football team The England national football team have represented England in international Association football, football since the first international match in 1872. It is controlled by the Football Association (FA), the governing body for football in Eng ...

home matches.

History

Diema Vision was founded on 15 May 1999 by Emil Slavchev, Kalina Mihaylova, Anatoli Belchev and Asen Radulov. The first owned channel was Diema +. Initially it broadcast 12 hours a day, starting a 24-hour schedule in November 1999. Over the years, the channel proved popular, and the company launched a second channel - Diema 2, in 2003. At the end of 2005, it was sold to Apace Media, owned by Kamen Vodenicharov. In March 2007, Diema Vision became part of Balkan Media Group Limited, a joint venture between Apace Media Group UK and the international entertainment-broadcasting group Modern Times Group MTG AB and re-branded the main channel only as Diema, dropping the "plus" from its name. In March 2009, MTG announced an agreement that would see the assets of Balkan Media Group Limited merge with the newly acquired Nova television. On 12 September 2011, the channel changed its look and logo again alongside the other Nova TV channels.

References

{{Bulgarian television Television channels and stations established in 1999 Bulgarian-language television stations 1999 establishments in Bulgaria Television networks in Bulgaria Movie channels in Bulgaria Modern Times Group