Dick's Supermarket, also known as Brodbeck Enterprises Inc., was a regional chain of grocery stores in Southwestern
Wisconsin
Wisconsin ( ) is a U.S. state, state in the Great Lakes region, Great Lakes region of the Upper Midwest of the United States. It borders Minnesota to the west, Iowa to the southwest, Illinois to the south, Lake Michigan to the east, Michig ...
founded by Richard Brodbeck.
Dick's was based in
Platteville, Wisconsin
Platteville is the largest city in Grant County, Wisconsin, United States. The population was 11,836 at the 2020 United States census, 2020 census. It is located atop the greater Platte River (Wisconsin), Platte River valley in the southern Dr ...
, where its main store was located. Dick's also operated a bakery in Platteville where most of the chain's
baked goods
Baking is a method of preparing food that uses dry heat, typically in an oven, but it can also be done in hot ashes, or on hot Baking stone, stones. Bread is the most commonly baked item, but many other types of food can also be baked. Heat is ...
were produced. There were also Dick's supermarkets in the small Town of Lancaster,
Monroe
Monroe or Monroes may refer to:
People and fictional characters
* Monroe (surname)
* Monroe (given name)
* James Monroe, 5th President of the United States
* Marilyn Monroe, actress and model
Places United States
* Monroe, Arkansas, an unincorp ...
,
Darlington
Darlington is a market town in the Borough of Darlington, County Durham, England. It lies on the River Skerne, west of Middlesbrough and south of Durham. Darlington had a population of 107,800 at the 2021 Census, making it a "large town" ...
,
Dodgeville, and a number of other small towns in Southwestern Wisconsin; as well as
Galena
Galena, also called lead glance, is the natural mineral form of lead(II) sulfide (PbS). It is the most important ore of lead and an important source of silver.
Galena is one of the most abundant and widely distributed sulfide minerals. It crysta ...
, Illinois and
Maquoketa, Iowa.
Each Dick's supermarket included an in-house
floral shop called the Blooming Basket,
and the chain had a
loyalty program
A loyalty program or rewards program is a marketing strategy designed to encourage customers to continue to shop at or use the services of one or more businesses associated with the program.
Single-company vs. coalition programs
Loyalty progr ...
called Dick's Savings Club (previously Dick's Insider Savings Club).
In 2001, Dick's was acquired by
Piggly Wiggly
Piggly Wiggly is an American supermarket chain operating in the American Southern and Midwestern regions run by Piggly Wiggly, LLC, an affiliate of C&S Wholesale Grocers. Its first outlet opened in 1916 in Memphis, Tennessee, and is notable ...
. Dick's continued to operate under the Dick's name until 2006, when they were briefly rebranded as "Dick's Piggly Wiggly", featuring the Piggly Wiggly logo with a small rendition of the Dick's logo above and to the left. However, the Dick's brand has since been scrapped entirely, and all former Dick's locations still in operation are now simply Piggly Wiggly.
References
External links
Dick's Supermarket(Archive)
{{Supermarkets of the United States
Defunct supermarkets of the United States
Companies based in Wisconsin
Grant County, Wisconsin