Diagonal View is a
Multi Channel Network founded in March 2008 by Matt Heiman and Steve Carey, together with
ITN
Independent Television News (ITN) is a UK-based media production and broadcast journalism company. ITN is based in London, with bureaux and offices in Beijing, Brussels, Jerusalem, Johannesburg, New York City, New York, Paris, Sydney and Washin ...
.
Unlike many other MCNs who are primary aggregators of content, Diagonal View own and produce the majority of their own videos. A platform agnostic company, their content can be viewed on
YouTube
YouTube is an American social media and online video sharing platform owned by Google. YouTube was founded on February 14, 2005, by Steve Chen, Chad Hurley, and Jawed Karim who were three former employees of PayPal. Headquartered in ...
,
Facebook
Facebook is a social media and social networking service owned by the American technology conglomerate Meta Platforms, Meta. Created in 2004 by Mark Zuckerberg with four other Harvard College students and roommates, Eduardo Saverin, Andre ...
,
Vessel,
AOL amongst others. With separate teams working on different platforms, they are thought to be the largest digital content producer outside of the US.
Key channels include All Time 10s, All Time Conspiracies, Football Daily, All Time Movies, Draw My Life and 101 Facts. Talent from both the online and offline worlds to appear on these channels include
KSI
Olajide Olayinka Williams "JJ" Olatunji (born 19 June 1993), better known by his online alias KSI, is an English influencer, professional boxer and musician. He is a co-founding member of YouTube group the Sidemen, the CEO of Misfits Boxing a ...
,
Jose Mourinho and
Megan Fox
Megan Denise Fox (born May 16, 1986) is an American actress. She made her acting debut in the family film ''Holiday in the Sun (film), Holiday in the Sun'' (2001), which was followed by numerous supporting roles in film and television, such a ...
.
The company also builds audience for content owners and producers such as the
FA,
Sony Music
Sony Music Entertainment (SME), commonly known as Sony Music, is an American multinational music company owned by Japanese conglomerate Sony Group Corporation. It is the recording division of Sony Music Group, with the other half being the ...
, and the
Financial Times
The ''Financial Times'' (''FT'') is a British daily newspaper printed in broadsheet and also published digitally that focuses on business and economic Current affairs (news format), current affairs. Based in London, the paper is owned by a Jap ...
, and has produced branded content for
Net-a-Porter
YOOX Net-a-Porter Group S.p.A. is an Italian online fashion retailer created on 5 October 2015 after the merger between Yoox Group and Net-a-porter Group (NAP).
Yoox was originally founded by Federico Marchetti (businessman), Federico Marchetti ...
,
Samsung
Samsung Group (; stylised as SΛMSUNG) is a South Korean Multinational corporation, multinational manufacturing Conglomerate (company), conglomerate headquartered in the Samsung Town office complex in Seoul. The group consists of numerous a ...
,
Nintendo
is a Japanese Multinational corporation, multinational video game company headquartered in Kyoto. It develops, publishes, and releases both video games and video game consoles.
The history of Nintendo began when craftsman Fusajiro Yamauchi ...
and many others.
Diagonal View's content is translated into over ten languages.
Diagonal View was acquired by
Sky
The sky is an unobstructed view upward from the planetary surface, surface of the Earth. It includes the atmosphere of Earth, atmosphere and outer space. It may also be considered a place between the ground and outer space, thus distinct from ...
in March 2017, who now have overall control of the company.
See also
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Multi Channel Network
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Cost Per Mille
Cost per mille (CPM), also called cost per thousand (CPT) (in Latin, French and Italian, ''mille'' means ''one thousand''), is a commonly-used measurement in advertising. It is the cost an advertiser pays for one thousand views or impressions of ...
*
Cost Per Impression
Cost per impression (CPI) and cost per thousand impressions (CPM) are terms used in traditional advertising media selection, as well as online advertising and marketing related to web traffic. They refer to the cost of traditional advertising o ...
*
YouTube
YouTube is an American social media and online video sharing platform owned by Google. YouTube was founded on February 14, 2005, by Steve Chen, Chad Hurley, and Jawed Karim who were three former employees of PayPal. Headquartered in ...
*
List of YouTube personalities
YouTubers are people mostly known for their work on the video sharing platform YouTube. The following is a list of YouTubers for whom Wikipedia has articles either under their own name or their YouTube channel name. This list excludes people who ...
References
External links
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{{BSkyB
Entertainment companies established in 2008
Multi-channel networks
Sky Group