Dencio's Bar and Grill, simply referred to as Dencio's, is a group of restaurants based in the Philippines.
History
Dennis Nakpil and Dennis Mariano Jr. thought of creating a restaurant that emphasizes certain Philippine traditions. Their principle was "bringing the
BARRIO
''Barrio'' () is a Spanish language, Spanish word that means "Quarter (urban subdivision), quarter" or "neighborhood". In the modern Spanish language, it is generally defined as each area of a city delimited by functional (e.g. residential, comm ...
into the metropolis." Thus, they opened one in
Quezon City
Quezon City (, ; ), also known as the City of Quezon and Q.C. (read and pronounced in Filipino language, Filipino as Kyusi), is the richest and List of cities in the Philippines, most populous city in the Philippines. According to the 2020 c ...
in 1991. They named it Dencio's. Dencio is a Philippine variant of Dennis, the name of the two founders.
In 2004, Dencio's was purchased by Pancake House, Inc. (now Max's Group, Inc.) for . To buy the chain, almost all that money ( or 93.75% of the price) had to be borrowed from banks.
Pugad Dencio's
Some characters from
Pugad Baboy
''Pugad Baboy'' (literally, "swine's nest" in Tagalog language, Tagalog) is a comic strip created by Filipino people, Filipino cartoonist Pol Medina, Jr., Apolonio "Pol" Medina, Jr. The strip is about a Manila community of mostly obese people ...
, a famous comic strip in the Philippines, are portrayed in Dencio's ads and menus. This was a concept proposed by two officials of the chain. It was believed though that the comic characters and the restaurant chain make a more perceived image of the local table custom. They call this ''Pugad Dencio's''. This form of advertisement also goes with a song which is performed by rock band
Sugarfree.
References
External links
Official website
{{Food chains in the Philippines
Restaurant chains in the Philippines
Restaurants established in 1991
Restaurant franchises
Companies based in Makati
1991 establishments in the Philippines
Filipino restaurants