Demon In A Bottle
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"Demon in a Bottle" is a nine-issue
story arc A story arc (also narrative arc) is the chronological construction of a plot in a novel or story. It can also mean an extended or continuing narrative, storyline in episode, episodic storytelling media such as television, comic books, comic strip ...
from the
comic book A comic book, comic-magazine, or simply comic is a publication that consists of comics art in the form of sequential juxtaposed panel (comics), panels that represent individual scenes. Panels are often accompanied by descriptive prose and wri ...
series ''The Invincible Iron Man'' (vol. 1), published in issues 120 through 128 in 1979 by
Marvel Comics Marvel Comics is a New York City–based comic book publishing, publisher, a property of the Walt Disney Company since December 31, 2009, and a subsidiary of Disney Publishing Worldwide since March 2023. Marvel was founded in 1939 by Martin G ...
. It was written by
David Michelinie David Michelinie (; born May 6, 1948) is an American comic book writer best known for scripting Marvel Comics' ''The Amazing Spider-Man'' and ''Iron Man'' and the DC Comics feature Superman in ''Action Comics''. Among the characters he created or ...
and
Bob Layton Bob Layton (born September 25, 1953) is an American comic book artist, writer, and editor. He is best known for his work on Marvel Comics titles such as ''Iron Man (comic book), Iron Man'' and ''Hercules (Marvel Comics), Hercules'', and for co-fo ...
and illustrated by John Romita, Jr., Bob Layton, and
Carmine Infantino Carmine Infantino (; May 24, 1925 – April 4, 2013) was an American comics artist and editing, editor, primarily for DC Comics, during the late 1950s and early 1960s period known as the Silver Age of Comic Books. Among his character creations are ...
. "Demon in a Bottle" is concerned with
Tony Stark Iron Man is a superhero appearing in American comic books published by Marvel Comics. Co-created by writer and editor Stan Lee, developed by scripter Larry Lieber, and designed by artists Don Heck and Jack Kirby, the character first appearan ...
's
alcoholism Alcoholism is the continued drinking of alcohol despite it causing problems. Some definitions require evidence of dependence and withdrawal. Problematic use of alcohol has been mentioned in the earliest historical records. The World He ...
.


Publication history

The storyline ran in ''
Iron Man Iron Man is a superhero appearing in American comic books published by Marvel Comics. Co-created by writer and editor Stan Lee, developed by scripter Larry Lieber, and designed by artists Don Heck and Jack Kirby, the character first appearan ...
'' #120–128 (March–Nov. 1979), plotted by
David Michelinie David Michelinie (; born May 6, 1948) is an American comic book writer best known for scripting Marvel Comics' ''The Amazing Spider-Man'' and ''Iron Man'' and the DC Comics feature Superman in ''Action Comics''. Among the characters he created or ...
and
Bob Layton Bob Layton (born September 25, 1953) is an American comic book artist, writer, and editor. He is best known for his work on Marvel Comics titles such as ''Iron Man (comic book), Iron Man'' and ''Hercules (Marvel Comics), Hercules'', and for co-fo ...
, with script by Michelinie. John Romita, Jr.
pencilled A penciller (or penciler) is an artist who works on the creation of comic books, graphic novels, and similar visual art forms, with a focus on the initial pencil illustrations. In the American comic book industry, the penciller is the first step ...
the breakdown sketches, with Layton providing finished art. Issue #122 (May 1979) was both plotted and scripted by Michelinie, penciled by
Carmine Infantino Carmine Infantino (; May 24, 1925 – April 4, 2013) was an American comics artist and editing, editor, primarily for DC Comics, during the late 1950s and early 1960s period known as the Silver Age of Comic Books. Among his character creations are ...
and inked by Layton. "Demon in a Bottle" was originally only the title of the final issue in the storyline. When the storyline was collected in trade paperback in 1984 and 1989, it was published under the title ''The Power of Iron Man''. "Demon in a Bottle" later became the popular name for the storyline, and collected editions were then published under that title.


Plot summary

A military tank hurled through the air strikes the wing of a passenger plane carrying Tony Stark. Stark secretly dons the Iron Man armor he carries in his briefcase, flies out of the plane, and guides it to a safe landing in the ocean. Navy ships approach and soldiers help the passengers to safety, and bring Iron Man to an island base. They tell him the tank was thrown by
Namor Namor McKenzie (), also known as the Sub-Mariner, is a character appearing in American comic books published by Marvel Comics. Created by writer-artist Bill Everett for comic book packager Funnies Inc., the character first appeared in '' Moti ...
, who was defending a resident of the island that the soldiers were trying to remove because the island is used as a toxic waste disposal site. Iron Man confronts and fights Namor before it's revealed that the soldiers belong to the Roxxon Oil Corporation, which is secretly occupying the island to mine the
vibranium Vibranium () is a fictional metal appearing in American comic books published by Marvel Comics, noted for its extraordinary abilities to absorb, store, and release large amounts of kinetic energy. Mined only in the kingdom of Wakanda, the metal ...
it contains. Iron Man and Namor team up to fight and defeat the soldiers, who escape and trigger explosives contained on the island, destroying it along with any evidence that they were ever there. While flying home, Iron Man's armor begins to malfunction, sending him flying uncontrollably through the sky and crash landing. He regains control and later tests the armor in his lab, and finds nothing wrong. Stark is visiting a casino with
Bethany Cabe Bethany Cabe is a character appearing in American comic books published by Marvel Comics. Created by David Michelinie and Bob Layton, the character first appeared in ''Iron Man'' #117 (December 1978). Bethany Cabe is a supporting character and lo ...
when
Blizzard A blizzard is a severe Winter storm, snowstorm characterized by strong sustained winds and low visibility, lasting for a prolonged period of time—typically at least three or four hours. A ground blizzard is a weather condition where snow th ...
, the
Melter The Melter is the name of three fictional characters appearing in American comic books published by Marvel Comics. The original Melter, Bruno Horgan, first appeared in ''Tales of Suspense'' #47 (Nov. 1963). He was both an enemy to Iron Man and a f ...
, and Whiplash arrive and attempt to rob the casino's vault. Stark slips away, dons his armor, and battles and defeats the villains. During the fight, he overhears a comment from Blizzard about "Hammer" wanting Iron Man kept alive. Stark later receives and agrees to a request for Iron Man to represent his company,
Stark International Stark Industries, later also known as Stark International, Stark Innovations, Stark Enterprises and Stark Resilient, is a fictional multi-national conglomerate appearing in American comic books published by Marvel Comics. Created by Frans Robe ...
, at a public ceremony and meet with a foreign ambassador. At the ceremony, Iron Man's armor again malfunctions, striking the ambassador with a repulsor blast, killing him. Iron Man tells the police about the malfunction, claiming he did not intentionally kill the ambassador. Doubtful, but knowing they can't fight him, the police let him go but demand that Stark turn over his armor for inspection, and Stark complies. During this time, Stark's drinking increases significantly. Stark meets with the
Avengers Avenger(s) or The Avenger(s) may refer to: Arts, entertainment, and media Marvel Comics universe * Avengers (comics), a team of superheroes **Avengers (Marvel Cinematic Universe), a central team of protagonist superheroes of "The Infinity Sag ...
, agreeing to their request that Iron Man temporarily step down as their leader, and asks for and receives hand-to-hand fight training from
Captain America Captain America is a superhero created by Joe Simon and Jack Kirby who appears in American comic books published by Marvel Comics. The character first appeared in '' Captain America Comics'' #1, published on December 20, 1940, by Timely C ...
. He then meets with
Scott Lang Ant-Man (Scott Edward Harris Lang) is a fictional character appearing in American comic books published by Marvel Comics. Created by David Michelinie, Bob Layton and John Byrne, Scott Lang first appeared in '' The Avengers'' #181 (March 1979) ...
, the second
Ant-Man Ant-Man is the name of several superheroes appearing in books published by Marvel Comics. Publication history Created by Stan Lee, Larry Lieber and Jack Kirby, his first appearance was in '' Tales to Astonish'' #27 (January 1962) as Dr. Henry ...
, and asks him to sneak into the prison where Whiplash is being held to get information on the person named Hammer. Stark uses the information and flies to
Monaco Monaco, officially the Principality of Monaco, is a Sovereign state, sovereign city-state and European microstates, microstate on the French Riviera a few kilometres west of the Regions of Italy, Italian region of Liguria, in Western Europe, ...
with James Rhodes to investigate. Hammer is alerted to their presence and sends soldiers to attack them. They are both knocked unconscious; Stark is taken prisoner and Rhodes is left in public and arrested by the local police when he awakens. When Stark awakens he is confronted by
Justin Hammer Justin Hammer is a fictional character appearing in American comic books published by Marvel Comics. The character is depicted as a villainous entrepreneur, head of Hammer Industries and a frequent adversary of the superhero Iron Man. He is the ...
, who reveals that he has been responsible for Iron Man's armor malfunctions. Angered that he lost a lucrative bid to Stark International, Hammer, with the aid of scientists in his employ, took control of Iron Man's armor and forced him to kill the ambassador in an attempt to ruin the reputation of the company. Stark attempts to escape Hammer's compound by climbing over a wall, but sees that he is on a giant floating island at sea. Hammer learns of Stark's escape and orders the supervillains he keeps in his employ to find him. The supervillains find Stark, who has found the confiscated briefcase containing his spare armor and suited up. Iron Man battles and defeats the villains, then goes after Hammer. Rhodes has convinced the police of his story and the island is attacked by police helicopters. Hammer escapes, and Iron Man flies into the air and crashes down, damaging the island and causing it to sink. Stark returns home to continue binge drinking, and drunkenly yells at his butler,
Edwin Jarvis Edwin Jarvis is a fictional character appearing in American comic books published by Marvel Comics. Jarvis is most often depicted as a supporting character in the titles ''Iron Man'' and '' The Avengers''. He is the loyal household butler of the S ...
. Jarvis resigns the next day. Continuing to drink to forget his problems, Stark is confronted by Beth, who tells him about her former husband, Alex, who became addicted to drugs to deal with his stress and insecurities, which ended their relationship and eventually killed him. Beth admits that she was younger, and didn't try to understand his insecurities, but now she's grown and will not abandon Stark like she abandoned Alex. She tells Stark that he is becoming his own worst enemy, and he must open up to and let his friends help him, otherwise he'll keep drinking and drinking until it kills him. Stark admits to his drinking problem and accepts Beth's offer to help him quit drinking and help him through withdrawal. Stark then apologizes to and renews his working relationship with Jarvis. He learns that Jarvis's mother is sick and offers to pay for her medical costs but learns that Jarvis has sold the two shares of stock he owned in Stark International that were preventing
S.H.I.E.L.D. S.H.I.E.L.D. is a fictional espionage, special law enforcement, and counter-terrorism government agency appearing in American comic books published by Marvel Comics. Created by Stan Lee and Jack Kirby, this agency first appeared in ''Strange Tal ...
from buying a controlling interest in his company. The story ends with Stark optimistic about the future, conquering his alcoholism, and determined to retrieve the stocks and maintain control over his company.


Creation

Writer/artist Bob Layton said of the story: "I'm gonna quote David Michelinie here, that it was never our intention to do anything relevant. We were paid to, basically, do the next episode of ''Iron Man''. t'sjust hat inthat particular issue, alcoholism was the bad guy. Instead of
Doctor Doom Doctor Doom is a fictional character appearing in American comic books published by Marvel Comics. Created by Stan Lee and Jack Kirby, the character first appeared in '' The Fantastic Four'' #5 in April 1962, and has since endured as the arch ...
or somebody like that, it was the bottle. That was our villain of the month. And that's really the way we treated it. We built everything up to that. But the point of it is, it was never... we never attempted to be relevant. It just... in the corporate world, what gets to guys? What causes the downfall? Usually it's greed, or it's sex and drugs, right? Well, we couldn't do the sex part, right? Alcohol wasn't talked about all that much, really, to be honest with you. Especially with kids, you know, in that particular era. But, you know, we treated it as we intended to, as the bad guy."


Reception and legacy

"Demon in a Bottle" has been recognized by critics as "the quintessential Iron Man story," "one of the best super-hero sagas of the 1970s,"Review
Win Wiacek, Now Read This!, Comics Creators Guild, January 28th, 2008
and "one which continues to influence writers of the character today."Review
Dave Wallace, Comics Bulletin, April 11, 2007
The storyline won a 1980 Eagle Award for "Favorite Single Comic Book Story." Praising Michelinie's "clever" writing and Romita and Layton's "highly distinguishable" artwork, J. Montes of the Weekly Comic Book Review said, "Iron Man was never known for having engaging stories, but in this one rare case it happened and that is why we treasure it." Montes felt it was "a bit silly to see tarkrecover from he effects of his alcoholismover the course of one issue," but added that "there's no mistaking the losses and struggles he deals with." D.K. Latta of Pulp and Dagger praised Michelinie for "deliver ngsmart writing and plausible, grown up characters that are a pleasure to read and a rich tapestry of plot threads" and "avoid ngthe preachy, holier-than-thou route, and instead just tell nga story that happens to concern a costumed super-hero getting a little...lost." Latta found Romita's pencil art "problematic" but added that "Bob Layton's inks help a lot." Win Wiacek of Now Read This! said, "The fall and rise of a hero is a classic plot, and it’s seldom been better used in the graphic narrative medium and never bettered in the super-hero field. An adult and very mature tale for kids of all ages, it is an unforgettable instance of triumph and tragedy perfectly told." Jamie Hailstone of
Den of Geek ''Den of Geek'' is a UK and US-based website covering entertainment with a focus on pop culture. The website also issues a biannual magazine. History ''Den of Geek'' was founded in 2007 by Simon Brew in London. In 2012, DoG Tech LLC licensed ' ...
said that "some of the storytelling and the portrayal of Tony Stark as a millionaire playboy may be a little hackneyed," but praised the storyline for "
iving Iving may refer to: *Intravenous therapy Intravenous therapy (abbreviated as IV therapy) is a medical technique that administers fluids, medications and nutrients directly into a person's vein. The intravenous route of administration is commonl ...
the character a much needed injection of reality." Hailstone said Romita's artwork is "as good as anything in his long career," and concluded that "while it might not deal with the consequences of addiction in the same powerful ways as films like ''
French Connection II ''French Connection II'' is a 1975 American neo-noir action thriller film starring Gene Hackman and directed by John Frankenheimer. It is a sequel to the 1971 film '' The French Connection'', and continues the story of the central character, Dete ...
''—this is a comic, after all—having re-read the tale almost 20 years on, it holds up amazingly well."Review
Jamie Hailstone, Den of Geek, September 7, 2008
Dave Wallace of the Comics Bulletin said the issues "are too generic and unremarkable to really stand up as great stories today," but said that "each issue is a satisfying story in its own right" and praised "the strong storytelling instincts that are evident from the composition of omita'spanels." Stark's alcoholism was revisited in later storylines, and remains a defining element of the character.


In other media


Films

Jon Favreau Jonathan Kolia Favreau ( ; born October 19, 1966) is an American actor and filmmaker. As an actor, Favreau has appeared in films such as ''Rudy (film), Rudy'' (1993), ''PCU (film), PCU'' (1994), ''Swingers (1996 film), Swingers'' (1996), ''Very ...
, director of the 2008 ''
Iron Man Iron Man is a superhero appearing in American comic books published by Marvel Comics. Co-created by writer and editor Stan Lee, developed by scripter Larry Lieber, and designed by artists Don Heck and Jack Kirby, the character first appearan ...
'' film, said: "Stark has issues with booze. That's part of who he is.""Director Jon Favreau Talks Iron Man 2, Avengers"
Michael Doran, Newsarama, October 1, 2008
Favreau said that elements of the story would be used in future ''Iron Man'' sequels: "I don't think we'll ever do the ''
Leaving Las Vegas ''Leaving Las Vegas'' is a 1995 romantic drama film written and directed by Mike Figgis and based on the 1990 semi-autobiographical novel by John O'Brien. Nicolas Cage stars as a suicidal alcoholic in Los Angeles who, having lost his family ...
'' version, but it will be dealt with." In ''
Iron Man 2 ''Iron Man 2'' is a 2010 American superhero film based on the Marvel Comics character Iron Man. Produced by Marvel Studios and distributed by Paramount Pictures, it is the sequel to ''Iron Man'' (2008) and the third film in the Marvel Cinem ...
'', Favreau notes that the scene of Tony drunkenly carousing during a party in his armor at his residence until Col. James Rhodes intervenes is the closest he intended to adapt the "Demon in a Bottle" storyline.


Collected editions

Collected editions include a trade paperback published in May 2006 () and a
Marvel Premiere Classics ''Marvel Premiere Classic'' was a series of hardcover comic book collected editions, that reproduced ''Marvel Comics'' storylines. Marvel's Associate Editor of Special Projects Mark Beazley, promised: "definitive collection(s) of the stories al ...
hardcover A hardcover, hard cover, or hardback (also known as hardbound, and sometimes as casebound (At p. 247.)) book is one bookbinding, bound with rigid protective covers (typically of binder's board or heavy paperboard covered with buckram or other clo ...
in 2008 (). It was published as part of '' The Official Marvel Graphic Novel Collection''.


Notes


References

* {{Iron Man Comics by David Michelinie Literature about alcohol abuse