Demi Sims (born 6 September 1996) is an English television personality. She appeared on ''
The Only Way Is Essex
''The Only Way Is Essex'' (often abbreviated as ''TOWIE'' ) is a British reality television series based in Brentwood, Essex, England. It shows "real people in modified situations, saying unscripted lines but in a structured way." Broadcast on ...
'' in 2014, between November 2018 and July 2022, and in late 2024. Sims was described by Emma Garland of
''Vice'' in December 2020 as one of the "very few openly
bisexual
Bisexuality is romantic attraction, sexual attraction, or sexual behavior toward both males and females. It may also be defined as the attraction to more than one gender, to people of both the same and different gender, or the attraction t ...
women in mainstream reality TV"
and has also appeared on ''
Celeb Ex in the City'', ''
Celebs Go Dating
''Celebs Go Dating'' is a British dating reality series. It began broadcasting on 29 August 2016 on E4, with the first series having 15 episodes. Paul Carrick Brunson, Anna Williamson and Dr Tara Suwinyattichaiporn appear as the dating agents ...
'', ''
CelebAbility'', and ''House of Sims''. She was scheduled to participate on the boxing undercard of
KSI vs Dillon Danis, though this was later postponed.
Life and career
Sims was born on 6 September 1996.
She came out as
bisexual
Bisexuality is romantic attraction, sexual attraction, or sexual behavior toward both males and females. It may also be defined as the attraction to more than one gender, to people of both the same and different gender, or the attraction t ...
in her late teens and has
vitiligo
Vitiligo (, ) is a chronic autoimmune disorder that causes patches of skin to lose pigment or color. The cause of vitiligo is unknown, but it may be related to immune system changes, genetic factors, stress, or sun exposure, and susceptibili ...
.
Sims, her sister Frankie Sims, their brother Charlie Sims,
their half-sister
Chloe Sims
Chloe Linda Daisy Margaret Sims (born 2 November 1981) is an English television personality. From 2011 to 2021, she appeared in the ITVBe reality series ''The Only Way Is Essex'', in which she was the longest serving cast member.
Early life
S ...
, and their cousin
Joey Essex
Joey Donald Essex (born 29 July 1990) is an English television personality. He came to prominence for his appearances on the ITV reality series '' The Only Way Is Essex'' (2011–2013)''.'' He went on to appear on various reality television sh ...
have all appeared on ''
The Only Way Is Essex
''The Only Way Is Essex'' (often abbreviated as ''TOWIE'' ) is a British reality television series based in Brentwood, Essex, England. It shows "real people in modified situations, saying unscripted lines but in a structured way." Broadcast on ...
;'' Demi appeared on the programme in 2014 and from November 2018.
In 2019, she appeared on that year's series of ''
Celebs Go Dating
''Celebs Go Dating'' is a British dating reality series. It began broadcasting on 29 August 2016 on E4, with the first series having 15 episodes. Paul Carrick Brunson, Anna Williamson and Dr Tara Suwinyattichaiporn appear as the dating agents ...
''. She later dated that series'
Megan Barton-Hanson
Megan Leah Barton-Hanson (born 6 March 1994) is a British reality TV star, model, and social media personality. Born in Southend-on-Sea in Essex, she first attracted attention after appearing on the fourth series of '' Love Island'' in 2018 w ...
and made a December 2020 appearance on her podcast ''You Come First''. That month, the pair were described by Emma Garland of ''Vice'' as two of the "very few openly bisexual women in mainstream reality TV" alongside
Chloe Ferry
Chloe Ferry (born Chloe West Etherington; 31 August 1995) is an English television personality from Newcastle, known for being a cast member in the MTV reality series ''Geordie Shore''. She also took part in the nineteenth series of ''Celebrity ...
and the cast of ''
The Bi Life''.
The pair later appeared on ''Eating With My Ex''.
Sims also made solo appearances on ''CelebAbility'' and ''Celeb Ex in the City'' and dated Leonie McSorley of ''
Ex on the Beach
''Ex on the Beach'' is a British reality television series that is broadcast on MTV UK. The series was first announced in February 2014, and premiered on 22 April 2014. The series is narrated by Andrew Maxwell. ''Ex on the Beach'' follows the ...
'' and Francesca Farago of ''
Too Hot to Handle''.
Shortly after breaking up with the latter, Sims was involved in a
love triangle
A love triangle is a scenario or circumstance, usually depicted as a rivalry, in which two people are pursuing or involved in a romantic relationship with one person, or in which one person in a romantic relationship with someone is simultaneo ...
on ''The Only Way Is Essex'' and then did not date for about three years.
Sims left ''The Only Way Is Essex'' in July 2022,
by which time she was being managed by Georgia Shults, Charlie's girlfriend. Later that month, Demi, Chloe, Frankie, Charlie, and Shults were signed for ''House of Sims'',
a ''
Keeping Up with the Kardashians
''Keeping Up with the Kardashians'' (often abbreviated ''KUWTK'') is an American reality television series which focused on the personal and professional lives of the Kardashian family, Kardashian–Jenner Stepfamily, blended family. It aired ...
''-style documentary series aired on
OFTV. By the end of that year, Demi had launched an
OnlyFans
OnlyFans is an Internet content subscription service based in London, England. The service is widely known for being popular with sex workers who produce pornography, and also hosts other content creators including athletes, musicians, and com ...
account in preparation for the series. The first episode of ''House of Sims'' aired in May 2023, with subsequent episodes airing weekly. Demi and Frankie moved to
Los Angeles
Los Angeles, often referred to by its initials L.A., is the List of municipalities in California, most populous city in the U.S. state of California, and the commercial, Financial District, Los Angeles, financial, and Culture of Los Angeles, ...
to film the series but moved back to
Essex
Essex ( ) is a Ceremonial counties of England, ceremonial county in the East of England, and one of the home counties. It is bordered by Cambridgeshire and Suffolk to the north, the North Sea to the east, Kent across the Thames Estuary to the ...
after filming following an argument with Chloe and Charlie, which featured on the second series of ''House of Sims'', broadcast in March 2024. In April 2024, Ben Pulsford of ''
Closer'' wrote that the second series "somehow went from a wholesome postcard from LA to ''
Big Brother''s
Fight Night" and
Netflix
Netflix is an American subscription video on-demand over-the-top streaming service. The service primarily distributes original and acquired films and television shows from various genres, and it is available internationally in multiple lang ...
aired the first series.
Chloe stated in March 2025 that ''House of Sims'' had been cancelled.
Demi and Frankie announced a podcast together, ''Sims Squared'', in March 2024,
and reappeared on ''The Only Way Is Essex'' in late 2024 for a one-off appearance supporting
Harry Derbidge, who had split up with Joe Blackman. Demi subsequently dated Eve Gale from ''Love Island''
and Jazz Saunders from ''
Made in Chelsea
''Made in Chelsea'' (abbreviated ''MIC'') is a British Scripted reality, structured-reality television series broadcast by E4 (TV channel), E4. ''Made in Chelsea'' chronicles the lives of affluent young people in the West London and South West a ...
''. Fans of reality television worked out her romance with Saunders before either announced it after Saunders announced she was dating her first woman and both uploaded footage to social media filmed on same balcony. In March 2025, she was scheduled to participate on the
undercard
In sports, a card lists the matches taking place in a title match combat-sport event. Cards include a main event match and the undercard listing the rest of the matches. The undercard may be divided into a midcard and a lower card, according to ...
of
KSI vs Dillon Danis, though this event was later postponed.
Notes
References
{{DEFAULTSORT:Sims, Demi
Living people
1996 births
English female models
21st-century English businesswomen
English television personalities
British glamour models
21st-century English LGBTQ people
OnlyFans creators
Models from London
Models from Essex
21st-century English businesspeople
English bisexual women