"Deep Reverence" is a song by American rapper
Big Sean
Sean Michael Leonard Anderson (born March 25, 1988), known professionally as Big Sean, is an American rapper. Anderson began his music career in 2007 and gained popularity in 2010 with his third mixtape '' Finally Famous Vol. 3: Big''. He then s ...
featuring American rapper
Nipsey Hussle
Airmiess Joseph Asghedom (August 15, 1985 – March 31, 2019), known professionally as Nipsey Hussle (often stylized as Nipsey Hu$$le), was an American rapper, entrepreneur, and activist. Emerging from the West Coast hip hop scene in the mid- ...
. It was released on August 25, 2020, as the lead single from Sean's fifth studio album ''
Detroit 2
''Detroit 2'' is the fifth studio album by American rapper Big Sean, released through GOOD Music on September 4, 2020, with distribution handled by Def Jam Recordings. The album serves as a sequel to Sean's 2012 mixtape, ''Detroit''. It features ...
'' (2020). Produced by
Hit-Boy
Chauncey Alexander Hollis Jr. (born May 21, 1987), better known by his stage name Hit-Boy, is an American record producer, rapper, singer, and songwriter. In May 2011, he had signed a two-year deal with Kanye West's GOOD Music production branch. ...
and G. Ry, the song finds Sean and Nipsey rapping about their pressures and struggles in life, and working hard to earn respect. The song received a nomination for
Best Rap Performance
The Grammy Award for Best Rap Performance is an honor presented to recording artists for quality rap performances. It was first presented at the 31st Annual Grammy Awards in 1989 and again at the 32nd Annual Grammy Awards in 1990, after which po ...
at the
63rd Annual Grammy Awards
The 63rd Annual Grammy Awards ceremony was held in and around the Los Angeles Convention Center in Los Angeles on March 14, 2021. It recognized the best recordings, compositions, and artists of the eligibility year, running from September 1, 20 ...
.
Background
The song was previewed in March 2020 by
Hit-Boy
Chauncey Alexander Hollis Jr. (born May 21, 1987), better known by his stage name Hit-Boy, is an American record producer, rapper, singer, and songwriter. In May 2011, he had signed a two-year deal with Kanye West's GOOD Music production branch. ...
during his ''
Verzuz
''Verzuz'' is an American webcast series created by record producers Timbaland and Swizz Beatz, that airs on Verzuz TV.
Verzuz was introduced during the COVID-19 pandemic as a virtual DJ battle, with Timbaland and Swizz Beatz facing off in ...
'' battle with Canadian record producer
Boi-1da
Matthew Jehu Samuels (born October 12, 1986), known professionally as Boi-1da ( , a play on "boy wonder"), is a Jamaican-Canadian record producer and songwriter based in Toronto, Ontario.
The Toronto raised producer has worked with a variety o ...
. On August 24, 2020, it was announced by Big Sean while he responded to a fan, and released hours later.
Composition
In the first verse of the song, Nipsey Hussle describes his upbringing in a neighborhood of members of the
Crips
The Crips is an alliance of street gangs that is based in the Coastal California, coastal regions of Southern California. Founded in Los Angeles, California, in 1969, mainly by Raymond Washington and Stanley Williams, the Crips were initially ...
gang. In the second verse, Big Sean raps about how he ended his feud with
Kendrick Lamar
Kendrick Lamar Duckworth (born June 17, 1987) is an American rapper and songwriter. Known for his progressive musical styles and socially conscious songwriting, he is often considered one of the most influential hip hop artists of his generat ...
after Hussle was murdered: "After what happened to Nipsey I reached out to Kendrick / There wasn't even no real issues there to begin with / Lack of communication and wrong information from people fueled by the ego it's like mixing flames with diesel". Sean also reveals that he suffered a miscarriage with his partner, American singer
Jhené Aiko
Jhené Aiko Efuru Chilombo (; born March 16, 1988) is an American singer who embarked on her music career contributing vocals and appearing in several music videos for R&B group B2K. In an effort to promote Aiko and cultivate a following for h ...
, and addresses dealing with anxiety.
Music video
The official music video for the song was released on March 5, 2021. Directed by Sergio, it features a painting of Nipsey Hussle placed throughout Los Angeles. Sean rides around the city with American rappers
Snoop Dogg
Calvin Cordozar Broadus Jr. (born October 20, 1971), known professionally as Snoop Dogg (previously Snoop Doggy Dogg and briefly Snoop Lion), is an American rapper. His fame dates back to 1992 when he featured on Dr. Dre's debut solo single, ...
and
Dom Kennedy
Dominic Ross Hunn (born August 22, 1984), better known by his stage name Dom Kennedy, is an American rapper from Leimert Park, Los Angeles, California. Since 2008, Kennedy has released 5 independent mixtapes, most notably his 2010 critically accl ...
,
and raps on a basketball court and in front of a wall, both of which have large murals of Hussle.
Several days after the release of the video, Sean shared some behind-the-scenes clips and images on Instagram.
Charts
References
{{Authority control
2020 singles
2020 songs
Big Sean songs
Nipsey Hussle songs
Songs written by Big Sean
Songs written by Hit-Boy
Songs written by Rogét Chahayed
Song recordings produced by Hit-Boy
GOOD Music singles
Def Jam Recordings singles
Songs released posthumously
Songs written by Nipsey Hussle