DeLeón Tequila is a brand of the alcoholic beverage

tequila Tequila (; ) is a liquor, distilled beverage made from the blue agave plant, primarily in the area surrounding the city of Tequila, Jalisco, Tequila northwest of Guadalajara, Jalisco, Guadalajara, and in the Jaliscan Highlands (''Los Altos (Jal ...

owned by

Diageo Diageo plc ( ) is a British Multinational corporation, multinational alcoholic beverage company, with its headquarters in London, England. It is a major distributor of Scotch whisky and other spirits and operates from 132 sites around the world ...

. It is certified as 100% blue Weber agave tequila. DeLeón is produced in the town of Purísima del Rincón in the Mexican state of

Guanajuato Guanajuato, officially the Free and Sovereign State of Guanajuato, is one of the 32 states that make up the Political divisions of Mexico, Federal Entities of Mexico. It is divided into Municipalities of Guanajuato, 46 municipalities and its cap ...

. The city name literally translates to "Purest of the Corner" and the town is named after the

Immaculate Conception The Immaculate Conception is the doctrine that the Virgin Mary was free of original sin from the moment of her conception. It is one of the four Mariology, Marian dogmas of the Catholic Church. Debated by medieval theologians, it was not def ...

. The brand was founded by

Brent Hocking Brent Hocking is an American entrepreneur. He is the founder of DeLeón Tequila, which he launched in 2009, and Virginia Black Whiskey, which he co-founded with Drake in 2016. Hocking grew up in Compton, California and has lived in Southern Cali ...

in 2008 and purchased in 2013 by Sean "Puff Daddy" Combs and the beverages giant

as equal ownership partners. The joint ownership was terminated in 2024 after a legal dispute, leaving Diageo the sole owner.

History

DeLeón Tequila was founded by

in 2008. It was first introduced to the U.S. market on

Cinco de Mayo Cinco de Mayo (; ) is an annual celebration held on May 5 to celebrate Mexico's victory over the Second French Empire at the Battle of Puebla in 1862, led by General Ignacio Zaragoza. Zaragoza died months after the battle from an illness, ho ...

2009. DeLeón Tequila does not use any of the four allowed additives (glycerin, sucrose, oak extract and caramel) that are permitted under Mexican tequila regulations. In December 2013 it was announced that Sean "Puff Daddy" Combs would become a partner of DeLeón Tequila following the success of his work with the

Cîroc Cîroc is a brand of alcoholic beverages produced in France since 2003 and owned by the British-based multinational alcoholic beverage maker Diageo. The brand family includes vodka, flavored products containing vodka, and brandy. From 2007 the ...

vodka brand. A few weeks later it emerged that Combs had in fact co-purchased DeLeón Tequila in partnership with

, with whom he had worked with on growing Cîroc. Following the purchase Diageo and Combs each assumed 50% ownership of DeLeón Tequila. In 2024, following a legal dispute, Combs ceased to be associated with the Diageo joint venture which owned DeLeón and Cîroc.

Varieties

*Blanco: The DeLeón Blanco is named "Diamante" which translates to diamond in Spanish. *Reposado: Reposado translates to resting and is known as the "quiet tequila" in Mexico. *Añejo: The DeLeón Añejo is blended in French Sauternes wine barrels. *Extra Añejo: The DeLeón Extra Añejo is the first and only "cask-strength" 102-proof tequila. Release date August 1, 2011. *Leóna: This reserve is made from 100% pure blue Weber agave and uses Mexican water drawn from DeLeón's three natural spring wells. The tequila is distilled in the white glove facility of the DeLeón fabrica, then aged 34 months in Sauternes wine barrels. Presented in a limited edition black box with a python flask. Leóna retails for $825.00 (750 ML. 40% alcohol / VOL. 80 Proof).

References

External links

DeLeón Tequila: A new level of Luxury in Tequila
{{DEFAULTSORT:DeLeon Tequila Diageo brands Tequila brands