Fairplay, previously known as Campaign for a Commercial-Free Childhood (CCFC), is a

United States The United States of America (U.S.A. or USA), commonly known as the United States (U.S. or US) or America, is a country primarily located in North America. It consists of 50 states, a federal district, five major unincorporated territori ...

"national coalition of health care professionals, educators, advocacy groups, parents, and individuals who care about children nd isthe only national organization devoted to limiting the impact of commercial culture on children." The group was founded by

Susan Linn Susan Linn is an American writer, psychologist, and ventriloquist. She is the founder of Campaign for a Commercial-Free Childhood and author of the book ''Consuming Kids''. She is a research associate at Boston Children's Hospital and a lecturer at ...

. It sponsors the annual Fred Rogers Integrity Award and the TOADY Award. CCFC concerns include catalogs for children that might be inappropriate and child privacy rights. In 2021, it was rebranded as Fairplay.

FTC Baby Einstein complaint

In May 2006, the CCFC filed a complaint with the U.S. Federal Trade Commission (FTC) against the

Baby Einstein Baby Einstein (stylized as baby einstein) is an American franchise and line of multimedia products, including home video programs, CDs, books, flashcards, toys, and baby gear that specialize in interactive activities for infants and toddle ...

Company and the Brainy Baby Company, a producer of similar videos;Baby Einstein & Brainy Baby FTC Complaint
, Campaign for a Commercial-Free Childhood website, retrieved Dec. 15, 2008 the following month the CCFC amended the complaint to include another producer, BabyFirstTV. The CCFC alleged false advertising by these companies, citing the American Academy of Pediatrics' recommendation that children under two should be discouraged from watching

television program Television, sometimes shortened to TV, is a telecommunication medium for transmitting moving images and sound. The term can refer to a television set, or the medium of television transmission. Television is a mass medium for advertising, ...

ming at all, and a study showing that only six percent of parents are aware of that recommendation, while forty-nine percent of parents think educational videos like these are very important in the intellectual development of children. In December 2007, the FTC closed the complaint, determining not to recommend any enforcement action against the company. In so doing, the FTC noted that certain of the claims that were the subject of the CCFC’s complaint did not raise issues under the FTC’s substantiation rules.Federal Trade Commission Closing Letter
to counsel for the Baby Einstein Company, December 5, 2007, retrieved July 9, 2008

References

External links

*
Official blog
* *{{Twitter Children's rights organizations in the United States Television in the United States Health campaigns Organizations established in 2000