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Cunningham Communication, Inc. was a prominent public relations firm in Silicon Valley in the 1980s and 1990s that had many well-known clients in high-tech, including
Adobe Adobe ( ; ) is a building material made from earth and organic materials. is Spanish for '' mudbrick''. In some English-speaking regions of Spanish heritage, such as the Southwestern United States, the term is used to refer to any kind of ...
,
Cisco Cisco Systems, Inc., commonly known as Cisco, is an American-based multinational corporation, multinational digital communications technology conglomerate (company), conglomerate corporation headquartered in San Jose, California. Cisco develo ...
,
Motorola Motorola, Inc. () was an American multinational telecommunications company based in Schaumburg, Illinois, United States. After having lost $4.3 billion from 2007 to 2009, the company split into two independent public companies, Motorola ...
,
PeopleSoft PeopleSoft, Inc. is a company that provides human resource management systems (HRMS), Financial Management Solutions (FMS), supply chain management (SCM), customer relationship management (CRM), and enterprise performance management (EPM) softwar ...
, Hewlett-Packard, and the IBM Consumer Division. It was founded by Andy Cunningham in 1985, after she left
Regis McKenna Regis McKenna has been an influential marketer in tech and introduced some techniques today commonplace among advertisers. He and his firm covered the first microprocessor (Intel Corporation), Apple's first personal computer (Apple Computer), the ...
. Cunningham Communication developed the Momentum Management methodology that was documented in the book ''Momentum: How Companies Become Unstoppable Market Forces'' by John Volkmann and Ron Ricci. In 1999, Cunningham Communication was reorganized into five subsidiaries with their own separate brands - Cunningham Public Relations, the Brand Momentum Group, the Momentum Research Group, Cunningham Ventures, and Fifth Gear. The firm was acquired in 2000 by Incepta and renamed Citigate Cunningham. After the dot-com bubble burst, the five companies were brought back together under the Citigate Cunningham brand. Andrea Cunningham stepped down from her position as CEO in 2003 to form CXO Communication. Incepta merged with
Huntsworth Huntsworth is an international healthcare and communications group. The Group's principal area of focus is health, which provides marketing and medical communications services to healthcare clients, which are primarily large and mid-size pharmac ...
in 2005. In 2009, Huntsworth, merged Citigate Cunningham with Connecting Point Communications. The remnants of the firm are now part of Grayling Communications.


Recognition

* Ranked 412 in Inc. Magazine's 500 Fastest Growing Private Companies in 1991


Notable alumni

* Andy Cunningham, Founder of ZERO1 and currently the Founder and President of Cunningham Collective *
Zach Nelson Zach Nelson served as president and chief executive officer of NetSuite, Inc. prior to its acquisition by Oracle Corp. Early life and education Nelson was born in Omaha, Nebraska in 1961, and was one of 10 children. He holds B.S. and M.A. deg ...
, President and CEO of NetSuite * Ron Ricci, Vice President, Executive and Customer Engagement at
Cisco Cisco Systems, Inc., commonly known as Cisco, is an American-based multinational corporation, multinational digital communications technology conglomerate (company), conglomerate corporation headquartered in San Jose, California. Cisco develo ...
, and noted co-author of ''The Collaboration Imperative: Executive Strategies for Unlocking Your Organization's True Potential'' and ''Momentum: How Companies Become Unstoppable Market Forces'' * John Volkmann, former Vice President of Corporate Communications at
AMD Advanced Micro Devices, Inc. (AMD) is an American multinational semiconductor company based in Santa Clara, California, that develops computer processors and related technologies for business and consumer markets. While it initially manufact ...
and co-author of ''Momentum: How Companies Become Unstoppable Market Forces'' * Andrew Wittman, Former Chief Marketing Officer of
CA Technologies CA Technologies, formerly known as CA, Inc. and Computer Associates International, Inc., is an American multinational corporation headquartered in New York City. It is primarily known for its business-to-business (B2B) software with a product p ...
and currently the Chief Marketing Officer of Okta *
Julie Meyer Julie Marie Meyer MBE is an American businesswoman and the author of ''Welcome to Entrepreneur Country''. She is the CEO and member of the board of Viva Investment Partners. She founded Ariadne Capital Limited and Ariadne Capital Malta Limited, a ...
, American born entrepreneur and inventor * Nick Sturiale, Managing Partner, Ignition Partners * Dan Race, Vice President of Corporate Communications,
GoDaddy GoDaddy Inc. is an American publicly traded Internet domain registrar and web hosting company headquartered in Tempe, Arizona, and incorporated in Delaware. , GoDaddy has more than 21 million customers and over 6,600 employees worldwide. The ...
* Brett Murray, Vice President of Marketing,
View, Inc. View, Inc. is an American glass-manufacturing company that produces a smart glass based on electrochromism. Founded in 2007, the company is headquartered in Milpitas, California with a manufacturing facility in Olive Branch, Mississippi. Histo ...
* Amanda McPherson, Chief Marketing Officer and Vice President of Developer Programs,
The Linux Foundation ''The'' () is a grammatical article in English, denoting persons or things that are already or about to be mentioned, under discussion, implied or otherwise presumed familiar to listeners, readers, or speakers. It is the definite article in En ...
* Hadley Wilkins, Head of Marketing,
Redpoint Ventures Redpoint Ventures is an American venture capital firm focused on investments in seed, early and growth-stage companies. History The firm was founded in 1999 and is headquartered in Menlo Park, California, with offices in San Francisco, Los Angel ...
and former Executive Vice President, U.S. Technology Practice at
Hill+Knowlton Strategies Hill+Knowlton Strategies is an American global public relations consulting company, headquartered in New York City, United States, with over 80 offices in more than 40 countries. The company was founded in Cleveland, Ohio, in 1927 by John W. Hil ...
* Mary Moslander, President and CEO of LiveHealthier, and former Vice President of Strategy and Product Development for ''
The Washington Post ''The Washington Post'' (also known as the ''Post'' and, informally, ''WaPo'') is an American daily newspaper published in Washington, D.C. It is the most widely circulated newspaper within the Washington metropolitan area and has a large n ...
''LiveHealthier Corporate Biographies
Retrieved June 12, 2013. * Maxine Friedman, Senior Vice President o
Bionic Solution


References

{{reflist


External links


Cunningham Communication Website
(Web archive May 10, 2000)
Grayling Connecting Point WebsiteThe Collaboration Imperative
* * Branding companies of the United States American companies established in 1985 Marketing organizations