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Cultural sensitivity, also referred to as cross-cultural sensitivity or cultural awareness, is the knowledge, awareness, and acceptance of other
cultures Culture ( ) is a concept that encompasses the social behavior, institutions, and Social norm, norms found in human societies, as well as the knowledge, beliefs, arts, laws, Social norm, customs, capabilities, Attitude (psychology), attitudes ...
and others' cultural identities. It is related to
cultural competence Cultural competence, also known as intercultural competence, is a range of cognitive, affective, behavioral, and linguistic skills that lead to effective and appropriate communication with people of other cultures. Intercultural or cross-cultural ...
(the skills needed for effective communication with people of other cultures, which includes cross-cultural competence), and is sometimes regarded as the precursor to the achievement of cultural competence, but is a more commonly used term. On the individual level, cultural sensitivity is a state of mind regarding interactions with those different from oneself. Cultural sensitivity enables travelers, workers, and others to successfully navigate interactions with a culture other than their own.
Cultural diversity Cultural diversity is the quality of diverse or different cultures, as opposed to Monoculturalism, monoculture. It has a variety of meanings in different contexts, sometimes applying to cultural products like art works in museums or entertainment ...
includes
demographic Demography () is the statistics, statistical study of human populations: their size, composition (e.g., ethnic group, age), and how they change through the interplay of fertility (births), mortality (deaths), and migration. Demographic analy ...
factors (such as race,
gender Gender is the range of social, psychological, cultural, and behavioral aspects of being a man (or boy), woman (or girl), or third gender. Although gender often corresponds to sex, a transgender person may identify with a gender other tha ...
, and age) as well as values and
cultural norm A social norm is a shared standard of acceptable behavior by a group. Social norms can both be informal understandings that govern the behavior of members of a society, as well as be codified into rules and laws. Social normative influences or s ...
s. Cultural sensitivity counters
ethnocentrism Ethnocentrism in social science and anthropology—as well as in colloquial English discourse—means to apply one's own culture or ethnicity as a frame of reference to judge other cultures, practices, behaviors, beliefs, and people, instead o ...
, and involves intercultural communication, among relative skills. Most countries' populations include
minority group The term "minority group" has different meanings, depending on the context. According to common usage, it can be defined simply as a group in society with the least number of individuals, or less than half of a population. Usually a minority g ...
s comprising
indigenous peoples There is no generally accepted definition of Indigenous peoples, although in the 21st century the focus has been on self-identification, cultural difference from other groups in a state, a special relationship with their traditional territ ...
,
subcultures A subculture is a group of people within a culture, cultural society that differentiates itself from the values of the conservative, standard or dominant culture to which it belongs, often maintaining some of its founding principles. Subcultures ...
, and
immigrant Immigration is the international movement of people to a destination country of which they are not usual residents or where they do not possess nationality in order to settle as permanent residents. Commuters, tourists, and other short- ...
s who approach life from a different perspective and mindset than that of the dominant culture. Workplaces, educational institutions, media, and organizations of all types are becoming more mindful of being culturally sensitive to all stakeholders and the population at large. Increasingly, training of cultural sensitivity is being incorporated into workplaces and students' curricula at all levels. The training is usually aimed at the dominant culture, but in
multicultural Multiculturalism is the coexistence of multiple cultures. The word is used in sociology, in political philosophy, and colloquially. In sociology and everyday usage, it is usually a synonym for ''ethnic'' or cultural pluralism in which various e ...
societies may also be taught to migrants to teach them about other minority groups. The concept is also taught to
expatriate An expatriate (often shortened to expat) is a person who resides outside their native country. The term often refers to a professional, skilled worker, or student from an affluent country. However, it may also refer to retirees, artists and ...
s working in other countries to ingratiate them into other customs and traditions.


Definitions and aims

There are a variety of definitions surrounding cultural sensitivity. All of these definitions revolve around the idea that it is the knowledge, awareness, and acceptance of other
cultures Culture ( ) is a concept that encompasses the social behavior, institutions, and Social norm, norms found in human societies, as well as the knowledge, beliefs, arts, laws, Social norm, customs, capabilities, Attitude (psychology), attitudes ...
. It includes "the willingness, ability and sensitivity required to understand people with different backgrounds", and the acceptance of diversity. Crucially, it "refers to being aware that cultural differences and similarities between people exist ''without assigning them a value.''" Definitions also include the skill set acquired by this learning. Cultural awareness is having the knowledge of the existence of multiple different cultures with different attitudes and worldviews, while cultural sensitivity means the acceptance of those differences and accepting that one's own culture is not superior. In 2008, cultural sensitivity was found to be a widely used term in a literature search of global
database In computing, a database is an organized collection of data or a type of data store based on the use of a database management system (DBMS), the software that interacts with end users, applications, and the database itself to capture and a ...
s, both popular and scholarly. Based on this literature, cultural sensitivity is defined as "employing one's knowledge, consideration, understanding, ndrespect, and tailoring tafter realizing awareness of self and others, and encountering a diverse group or individual". There are many different types of
cultural diversity Cultural diversity is the quality of diverse or different cultures, as opposed to Monoculturalism, monoculture. It has a variety of meanings in different contexts, sometimes applying to cultural products like art works in museums or entertainment ...
in any society, including factors such as marginalized or socially excluded groups;
ethnicity An ethnicity or ethnic group is a group of people with shared attributes, which they Collective consciousness, collectively believe to have, and long-term endogamy. Ethnicities share attributes like language, culture, common sets of ancestry, ...
;
sexual orientation Sexual orientation is an enduring personal pattern of romantic attraction or sexual attraction (or a combination of these) to persons of the opposite sex or gender, the same sex or gender, or to both sexes or more than one gender. Patterns ar ...
;
disability Disability is the experience of any condition that makes it more difficult for a person to do certain activities or have equitable access within a given society. Disabilities may be Cognitive disability, cognitive, Developmental disability, d ...
; values and cultural norms. Cultural sensitivity is relevant to all of these. Support of cultural sensitivity is based on ideological or practical considerations. Former
Secretary-General of the United Nations The secretary-general of the United Nations (UNSG or UNSECGEN) is the chief administrative officer of the United Nations and head of the United Nations Secretariat, one of the United Nations System#Six principal organs, six principal organs of ...
,
Kofi Annan Kofi Atta Annan (8 April 193818 August 2018) was a Ghanaian diplomat who served as the seventh secretary-general of the United Nations from 1997 to 2006. Annan and the UN were the co-recipients of the 2001 Nobel Peace Prize. He was the founder a ...
, advocated cultural sensitivity as an essential value in the modern world:


Factors for cultural awareness

Certain factors that affect cultural sensitivity include religion, ethnicity, race, national origin, language, or gender. Others areas to look at include age, education, socio-economic status, sexual orientation, and mental/physical challenges.


Cultural competence

Awareness and understanding of other cultures is a key factor of cultural sensitivity.
Cultural Competence Cultural competence, also known as intercultural competence, is a range of cognitive, affective, behavioral, and linguistic skills that lead to effective and appropriate communication with people of other cultures. Intercultural or cross-cultural ...
relies on the ability of both parties involved to have a pleasant and successful interaction. The term "
cultural competence Cultural competence, also known as intercultural competence, is a range of cognitive, affective, behavioral, and linguistic skills that lead to effective and appropriate communication with people of other cultures. Intercultural or cross-cultural ...
" is often used to describe those skills acquired to embody cultural sensitivity, particularly in the workplace. Cultural sensitivity requires flexibility. Louise Rasmussen and Winston Sieck led studies consisting of members of the U.S. Military that identified 12 Core Aspects (consisting of four subgroups) of successful cross-cultural interactions. These aspects rely on the subjects of the study being able to remain diplomatic and learn from intercultural interactions. The 12 Core Aspects Include: # A diplomatic stance ## Maintaining a Mission Orientation ## Understanding Self in Social Context ## Managing Attitude Towards Culture # Cultural Learning ## Self-Directed Learning of Cultures ## Developing Reliable Information Sources ## Learning New Cultures Efficiently # Cultural Reasoning ## Coping with Cultural Surprises ## Developing Cultural Explanations of Behavior ## Cultural Perspective Taking # Intercultural Interaction ## Intercultural Communication Planning ## Disciplined Self Presentation ## Reflection and Feedback


In the dominant culture

Cultural awareness and sensitivity help to overcome inherent
ethnocentrism Ethnocentrism in social science and anthropology—as well as in colloquial English discourse—means to apply one's own culture or ethnicity as a frame of reference to judge other cultures, practices, behaviors, beliefs, and people, instead o ...
by learning about other cultures and how various modes and expectations may differ between those cultures. These differences range from ethical, religious, and social attitudes to
body language Body language is a type of nonverbal communication in which physical behaviors, as opposed to words, are used to express or convey information. Such behavior includes facial expressions, body posture, gestures, eye movement, touch and the use o ...
and other
nonverbal communication Nonverbal communication is the transmission of messages or signals through a nonverbal platform such as eye contact (oculesics), body language (kinesics), social distance (proxemics), touch (Haptic communication, haptics), voice (prosody (lingui ...
. Cultural sensitivity is just one dimension of cultural competence, and has an impact on ethnocentrism and other factors related to culture. The results of developing cultural sensitivity are considered positive: communication is improved, leading to more effective interaction between the people concerned, and improved outcome or interventions for the client or customer. The concept is taught in many workplaces, as it is an essential skill for managing and building teams in a multicultural society. Intercultural communication has been cited as one of the two biggest challenges within the workplace, along with internal communications (
mission statement A mission statement is a short statement of why an organization exists, what its overall goal is, the goal of its operations: what kind of product or service it provides, its primary customers or market, and its geographical region of operation ...
, meetings, etc.).


In healthcare

Cultural sensitivity training in health care providers can improve the satisfaction and health outcomes of patients from different minority groups. Because standard measures for
diagnosis Diagnosis (: diagnoses) is the identification of the nature and cause of a certain phenomenon. Diagnosis is used in a lot of different academic discipline, disciplines, with variations in the use of logic, analytics, and experience, to determine " ...
and
prognosis Prognosis ( Greek: πρόγνωσις "fore-knowing, foreseeing"; : prognoses) is a medical term for predicting the likelihood or expected development of a disease, including whether the signs and symptoms will improve or worsen (and how quickly) ...
relate to established norms, cultural sensitivity is essential. A person's norms are defined by their culture, and these may differ significantly from the treating
medical professional A health professional, healthcare professional (HCP), or healthcare worker (sometimes abbreviated as HCW) is a provider of health care treatment and advice based on formal training and experience. The field includes those who work as a Nursing, nur ...
. Language barriers, beliefs, and trust are just a few of the factors to consider when treating patients of other cultural groups.PDF
Understanding cultural beliefs regarding health and care can give healthcare professionals a better idea of how to proceed with providing care. It is important to understand the concept behind the
buzzword A buzzword is a word or phrase, new or already existing, that becomes popular for a period of time. Buzzwords often derive from technical terms yet often have much of the original technical meaning removed through fashionable use, being simply ...
in the healthcare setting, as cultural sensitivity can increase
nurse Nursing is a health care profession that "integrates the art and science of caring and focuses on the protection, promotion, and optimization of health and human functioning; prevention of illness and injury; facilitation of healing; and alle ...
s' appreciation of and communication with other professionals as well as patients. Part of providing culturally sensitive care is to develop cultural competence as an ongoing process. Nurses and employers should be committed to educating themselves about different patients' beliefs, values, and perspectives.


In therapy

In a study on narrative theory in therapy, Cynthia C. Morris concluded that culture in made up of the collected stories of a group of people. In the practice of therapy, understanding a patient's point of view is vital to the clinician. Cultural Sensitivity allows for a clinician to get a more well-rounded understanding of where the client is coming from, why they may think about things in a certain way, or their approach to thought in general. Culturally Sensitive Therapy approaches psychotherapy by emphasizing how the clinician understands the client's race, ethnicity, sexual orientation, gender, religion and any other aspects that relate to culture and identity. Culturally sensitive therapists will help their patients feel more seen and understood, while those without cultural sensitivity may turn away patients from the practice of therapy altogether.


Working and travelling abroad

On the individual level, cultural sensitivity allows travelers and
expatriate An expatriate (often shortened to expat) is a person who resides outside their native country. The term often refers to a professional, skilled worker, or student from an affluent country. However, it may also refer to retirees, artists and ...
workers to successfully navigate a different culture with which they are interacting. It can increase the security of travelers because it helps them understand interactions from the perspective of the native culture. One individual's understanding of another's culture can increase respect for the other individual, allowing for more effective communication and interactions. For managers as well as employees, cultural sensitivity is increasingly more vital in business or government jobs. This cross-cultural sensitivity can lead to both competitiveness and success when working with or within organizations located in a different country. These benefits highlight the consideration of how two societies and cultures operate, particularly with respect to how they are similar and different from each other. Being able to determine these in terms of thoughts, behavior beliefs, and expressions among others makes it possible to solve problems meaningfully and act in a manner that is acceptable to all stakeholders. Lacking awareness of foreign cultures can also have adverse consequences. These can be as severe as reaching the point of legal action. Similarly, certain
etiquette Etiquette ( /ˈɛtikɛt, -kɪt/) can be defined as a set of norms of personal behavior in polite society, usually occurring in the form of an ethical code of the expected and accepted social behaviors that accord with the conventions and ...
s in one country can be considered violations of business codes in another.


Tourism

Tourism Tourism is travel for pleasure, and the Commerce, commercial activity of providing and supporting such travel. World Tourism Organization, UN Tourism defines tourism more generally, in terms which go "beyond the common perception of tourism as ...
is a major opportunity to experience and interact with other cultures. It is therefore one of the most vital times to be culturally sensitive. There are major faux pas to be aware of regarding the locals. Ensuring awareness of table manners, common phrases, local dress, etiquette at holy sites, and other immersions into the culture are great ways to be sensitive to the destination and engage with it. Tourism to areas with Indigenous people requires more awareness and cultural sensitivity. Many of these areas have been colonized and turned into tourist attractions that put on display the culture that is being erased. These kinds of attractions lead to stereotyping that negatively impacts the culture rather than exposing others to it. These displays can often turn the culture into an exotic aesthetic that leads to inauthentic portrayals of the culture and furthers stereotypes. This cultural insensitivity happens when cultural practices and products are sold by another cultural group without consent. Due to this, culturally sensitive tourism is an up and coming industry that aims to engage with a culture rather than exoticized.


Models


Bennett scale

Milton Bennett was the first to create a model or framework designed to help comprehension of various stages of intercultural sensitivity. This became known as the Developmental Model of Intercultural Sensitivity (DMIS), otherwise referred to as the Bennett scale. This scale has been adapting and developing since 1986 and is included in ''The International Encyclopedia of Intercultural Communication'' (2017). Bennett developed the framework of the model to show the intercultural sensitivity a person may experience. Intercultural sensitivity is defined as an individual's ability to develop emotion towards understanding and appreciating cultural differences that promotes appropriate and effective behavior in intercultural communication" According to Bennett, “As one’s perceptual organization of cultural difference becomes more complex, one’s experience of culture becomes more sophisticated and the potential for exercising competence in intercultural relations increases." By recognizing how cultural difference is being experienced, predictions about the effectiveness of intercultural communication can be made. Bennett describes a continuum, which moves from
ethnocentrism Ethnocentrism in social science and anthropology—as well as in colloquial English discourse—means to apply one's own culture or ethnicity as a frame of reference to judge other cultures, practices, behaviors, beliefs, and people, instead o ...
to "ethnorelativism". The model includes six stages of experiencing difference. The six stages explained in the model include: * Denial - when people fail to recognize distinctions among cultures or consider them to be irrelevant * Defense - people perceive other cultures in a competitive way, or in an us-against-them way * Minimization - people assume that their distinct cultural worldview is shared by others, or when they perceive their culture's values as fundamental or universal human values that apply to everyone. * Acceptance - recognize that different beliefs and values are shaped by culture, * Adaptation - when people are able to adopt the perspective of another culture, * Integration - someone's identity or sense of self evolves to incorporate the values, beliefs, perspectives, and behaviors of other cultures.


Community Tool Box

The Community Tool Box was developed by the University of Kansas' Center for Community Health and Development, a designated
World Health Organization The World Health Organization (WHO) is a list of specialized agencies of the United Nations, specialized agency of the United Nations which coordinates responses to international public health issues and emergencies. It is headquartered in Gen ...
Collaborating Centre for Community Health and Development. The Centre's idea of "Building Culturally Competent Organizations," is a guide for diversity and inclusion training in the workplace. The Tool Box refers to three levels leading up to the fourth, the end goal: # cultural knowledge # cultural awareness # cultural sensitivity # cultural competence Each step builds on the previous one, with the final one, cultural competence, being the stage where the organization has effectively enabled better outcomes in a multicultural workforce. (Licensed under a Creative Commons Attribution-Noncommercial-Share Alike 3.0 United States License.)


Competence training

Training to achieve cultural competence or cultural sensitivity is undertaken in schools, workplaces, in healthcare settings


See also

*
Cross-cultural communication Cross-cultural communication is a field of study investigating how people from differing culture, cultural backgrounds communicate, in similar and different ways among themselves, and how they endeavor to communication, communicate across cultures ...
*
Cultural assimilation Cultural assimilation is the process in which a minority group or culture comes to resemble a society's Dominant culture, majority group or fully adopts the values, behaviors, and beliefs of another group. The melting pot model is based on this ...
* Cultural behavior *
Cultural diversity Cultural diversity is the quality of diverse or different cultures, as opposed to Monoculturalism, monoculture. It has a variety of meanings in different contexts, sometimes applying to cultural products like art works in museums or entertainment ...
*
Cultural identity Cultural identity is a part of a person's identity (social science), identity, or their self-conception and self-perception, and is related to nationality, ethnicity, religion, social class, generation, Locality (settlement), locality, gender, o ...
* Cultural intelligence *
Cultural pluralism Cultural pluralism is a term used when smaller groups within a larger society maintain their unique cultural identities, whereby their values and practices are accepted by the dominant culture, provided such are consistent with the laws and value ...
*
Cultural relativism Cultural relativism is the view that concepts and moral values must be understood in their own cultural context and not judged according to the standards of a different culture. It asserts the equal validity of all points of view and the relati ...
* Intercultural learning * Intercultural therapy *
Multiculturalism Multiculturalism is the coexistence of multiple cultures. The word is used in sociology, in political philosophy, and colloquially. In sociology and everyday usage, it is usually a synonym for ''Pluralism (political theory), ethnic'' or cultura ...
*
Social identity Identity is the set of qualities, beliefs, personality traits, appearance, or expressions that characterize a person or a group. Identity emerges during childhood as children start to comprehend their self-concept, and it remains a consistent ...


References


Further reading


Cultural Sensitivity: A Concept AnalysisIntercultural Sensitivity and Conflict Management Styles in Cross-Cultural Organizational SituationsCross-cultural competency tools
{{DEFAULTSORT:Cross Cultural Sensitivity Cross-cultural studies Cultural competence