Crø̈ønchy Stars was a
breakfast cereal
Breakfast cereal is a category of food, including food products, made from food processing, processed cereal, cereal grains, that are eaten as part of breakfast or as a snack food, primarily in Western societies.
Although warm, cooked cereals li ...
by
Post Cereal
Post Consumer Brands, LLC (previously Post Cereals and Postum Cereals; also known simply as Post) is an American consumer Fast-moving consumer goods, packaged goods Food processing, food manufacturer headquartered in Lakeville, Minnesota.
The co ...
of North America. The cereal was released in 1988,
and discontinued about a year later, though it made a brief return in 1992. The box featured the
Swedish Chef
The Swedish Chef is a Muppet character from the sketch comedy television series ''The Muppet Show,'' known for his eccentric culinary skills and communicating in mock Swedish gibberish. He was originally performed by Jim Henson and Frank Oz s ...
from ''
The Muppet Show
''The Muppet Show'' is a variety sketch comedy television series created by Jim Henson and starring the Muppets. It is presented as a variety show, featuring recurring sketches and musical numbers interspersed with ongoing plot-lines with ru ...
'', who described the cereal as "
cinnamon
Cinnamon is a spice obtained from the inner bark of several tree species from the genus ''Cinnamomum''. Cinnamon is used mainly as an aromatic condiment and flavouring additive in a wide variety of cuisines, sweet and savoury dishes, biscuits, b ...
namony".
The product's name is likely a pseudo-phonetic rendition of how the Chef would pronounce "crunchy." The back of the box featured ridiculous, and sometimes unsolvable, games and puzzles,
including a
memory
Memory is the faculty of the mind by which data or information is encoded, stored, and retrieved when needed. It is the retention of information over time for the purpose of influencing future action. If past events could not be remembe ...
-type card game on every box.
Most of the cereal's labeling and promotional material used the idiosyncratic spelling ''Swed̈ish Chef'', with an umlaut over the letter "d". This is an instance of an
umlaut being unconventionally used over a
consonant
In articulatory phonetics, a consonant is a speech sound that is articulated with complete or partial closure of the vocal tract, except for the h sound, which is pronounced without any stricture in the vocal tract. Examples are and pronou ...
, as with ''
Spın̈al Tap''.
Nora Singh, a recording studio assistant working with
Dr. Teeth and the Electric Mayhem
Dr. Teeth and the Electric Mayhem, or simply The Electric Mayhem, are an American Muppet rock group that debuted in 1975 on the pilot for the sketch comedy television series ''The Muppet Show''. They are the house band for ''The Muppet Show'' ...
, is shown eating a bowl of Cröonchy Stars cereal in episode six of the 2023
Disney+
The Walt Disney Company, commonly referred to as simply Disney, is an American multinational mass media and entertainment industry, entertainment conglomerate (company), conglomerate headquartered at the Walt Disney Studios (Burbank), Walt Di ...
series ''
The Muppets Mayhem'', with an original box for the cereal present on the table.
See also
*
List of defunct consumer brands
This is a list of defunct (mainly American) consumer brands which are no longer made and usually no longer Mass marketing, mass-marketed to consumers. Brands in this list may still be made, but are only made in modest quantities and/or limited runs ...
References
External links
YouTube video of the 1988 Cröonchy Stars cereal commercialYouTube video of the 1992 Cröonchy Stars cereal commercialCröonchy Stars – Muppet Wiki
{{DEFAULTSORT:Croonchy Stars
Post cereals
The Muppets
Products introduced in 1988
Defunct food product brands
Products and services discontinued in 1989