Crispy Critters was a

breakfast cereal Breakfast cereal is a category of food, including food products, made from food processing, processed cereal, cereal grains, that are eaten as part of breakfast or as a snack food, primarily in Western societies. Although warm, cooked cereals li ...

manufactured by

Post Cereals Post Consumer Brands, LLC (previously Post Cereals and Postum Cereals; also known simply as Post) is an American consumer packaged goods food manufacturer headquartered in Lakeville, Minnesota. The company, founded in 1895 by C. W. Post, own ...

starting in 1963. The sweetened cereal, made of

oats The oat (''Avena sativa''), sometimes called the common oat, is a species of cereal grain grown for its seed, which is known by the same name (usually in the plural). Oats appear to have been domesticated as a secondary crop, as their seed ...

, consisted of animal-shaped pieces similar to animal crackers. Television commercials featured a cartoon lion, Linus the Lionhearted, voiced by Sheldon Leonard, with the slogan "The one and only cereal that comes in the shape of animals," sung to the tune of " Trepak" from Tchaikovsky's ''

The Nutcracker ''The Nutcracker'' (, ), Opus number, Op. 71, is an 1892 two-act classical ballet (conceived as a '; ) by Pyotr Ilyich Tchaikovsky, set on Christmas Eve at the foot of a Christmas tree in a child's imagination featuring a Nutcracker doll. Th ...

'' ballet. The next year, Linus was spun off into a

Saturday-morning cartoon "Saturday-morning cartoon" is a colloquial term for the original animated series and live-action programming that was typically scheduled on Saturday and Sunday mornings in the United States on the "Big Three" television networks. The genre was a ...

show, which ran for two years on the

CBS CBS Broadcasting Inc., commonly shortened to CBS (an abbreviation of its original name, Columbia Broadcasting System), is an American commercial broadcast television and radio network serving as the flagship property of the CBS Entertainme ...

network, then

rerun A rerun or repeat is a rebroadcast of an episode of a radio or television program. The two types of reruns are those that occur during a hiatus and those that occur when a program is syndicated. Variations In the United Kingdom, the word "repe ...

on the ABC network for three more until 1969. After a decline in popularity, the cereal was discontinued. Post made an unsuccessful revival attempt of the cereal in 1987. This time, the

commercials A television advertisement (also called a commercial, spot, break, advert, or ad) is a span of television programming produced and paid for by an organization. It conveys a message promoting, and aiming to market, a product, service or idea. ...

featured a

puppet A puppet is an object, often resembling a human, animal or Legendary creature, mythical figure, that is animated or manipulated by a person called a puppeteer. Puppetry is an ancient form of theatre which dates back to the 5th century BC in anci ...

mascot A mascot is any human, animal, or object thought to bring luck, or anything used to represent a group with a common public identity, such as a school, sports team, university society, society, military unit, or brand, brand name. Mascots are als ...

named "Crispy" with

pom-pom A pom-pom – also spelled pom-pon, pompom or pompon – is a decorative ball or tuft of fibrous material. The term may refer to large tufts used by Cheerleading, cheerleaders, or a small, tighter ball attached to the top of a hat, a ...

antennae, a pom-pom tail and a furry yellow body, resembling a moose. Crispy used an impersonation of

Jimmy Durante James Francis Durante ( , ; February 10, 1893 – January 29, 1980) was an American comedian, actor, singer, and pianist. His distinctive gravelly speech, Lower East Side New York accent, accent, comic language-butchery, jazz-influenced son ...

including the

nonsense Nonsense is a form of communication, via speech, writing, or any other formal logic system, that lacks any coherent meaning. In ordinary usage, nonsense is sometimes synonymous with absurdity or the ridiculous. Many poets, novelists and songwri ...

phrase In grammar, a phrasecalled expression in some contextsis a group of words or singular word acting as a grammatical unit. For instance, the English language, English expression "the very happy squirrel" is a noun phrase which contains the adject ...

"Ah-cha-cha-cha". This puppet interacted with a

child actor The term child actor or child actress is generally applied to a child acting on stage, television, or in film, movies. An adult who began their acting career as a child may also be called a child actor, or a "former child actor". Closely associa ...

and was accompanied by smaller puppets that resembled the individual pieces of cereal. Together, these puppets spoke the cereal's

tagline In entertainment, a tagline (alternatively spelled tag line) is a short text which serves to clarify a thought for, or is designed with a form of, dramatic effect. Many tagline slogans are reiterated phrases associated with an individual, so ...

: "It's indubitably delicious."

References

Defunct food product brands Post cereals Products introduced in 1963 Products and services discontinued in 1987 {{food-product-stub

See also

References