Crispin (also formerly known as Crispin Porter + Bogusky), a member of publicly traded MDC Partners, is an American advertising agency that employed around 150 people. It was founded in 1965 by Sam Crispin. Crispin then became partners with Chuck Porter and Alex Bogusky. The agency was founded in Miami, FL where it had its headquarters until the relocation to Boulder, CO and subsequently

Denver Denver ( ) is a List of municipalities in Colorado#Consolidated city and county, consolidated city and county, the List of capitals in the United States, capital and List of municipalities in Colorado, most populous city of the U.S. state of ...

in 2021. Additional offices are in Coconut Grove, Florida;

Los Angeles, California Los Angeles, often referred to by its initials L.A., is the List of municipalities in California, most populous city in the U.S. state of California, and the commercial, Financial District, Los Angeles, financial, and Culture of Los Angeles, ...

;

London, England London is the Capital city, capital and List of urban areas in the United Kingdom, largest city of both England and the United Kingdom, with a population of in . London metropolitan area, Its wider metropolitan area is the largest in Wester ...

;

São Paulo, Brazil SAO or Sao may refer to: Places * Sao civilisation, in Middle Africa from 6th century BC to 16th century AD * Sao, a town in Boussé Department, Burkina Faso * Serb Autonomous Regions (''Srpska autonomna oblast'', SAO), during the breakup of Yu ...

;

Gothenburg Gothenburg ( ; ) is the List of urban areas in Sweden by population, second-largest city in Sweden, after the capital Stockholm, and the fifth-largest in the Nordic countries. Situated by the Kattegat on the west coast of Sweden, it is the gub ...

;

Stockholm, Sweden Stockholm (; ) is the Capital city, capital and List of urban areas in Sweden by population, most populous city of Sweden, as well as the List of urban areas in the Nordic countries, largest urban area in the Nordic countries. Approximately ...

; Copenhagen, Denmark; Hong Kong, China; and

Beijing, China Beijing, Chinese postal romanization, previously romanized as Peking, is the capital city of China. With more than 22 million residents, it is the world's List of national capitals by population, most populous national capital city as well as ...

. CP+B Europe opened its doors in June, 2009 after acquiring Swedish agency Daddy, based in Gothenburg, Sweden. Mark Simmons was Managing Director of its Los Angeles office from 2002 to 2004. In July, 2010, CP+B Canada opened after acquiring the Toronto-based agency Zig. CP+B experienced rapid growth in the late 1990s and early 2000s, achieving notoriety on the strength of work for

Burger King Burger King Corporation (BK, stylized in all caps) is an American multinational chain store, chain of hamburger fast food restaurants. Headquartered in Miami-Dade County, Florida, the company was founded in 1953 as Insta-Burger King, a Jacks ...

, BMW MINI, and anti-smoking campaign TheTruth.com. Sally Hogshead worked for the company at this time, and opened Crispin Porter + Bogusky's

Venice, California Venice is a neighborhood of the City of Los Angeles within the Westside region of Los Angeles County, California, United States. Venice was founded by Abbot Kinney in 1905 as a seaside resort town. It was an independent city until 1926, whe ...

office. The agency’s current client list includes

Domino's Pizza Domino's Pizza, Inc., commonly referred to as Domino's, is an American multinational pizza restaurant chain founded in 1960 and led by CEO Russell Weiner. The corporation is Delaware General Corporation Law, Delaware-domiciled and headquartered ...

Infiniti (stylized in all caps) is the luxury vehicle division of the Japanese automaker Nissan. The brand began on November 8, 1989, initially in North America. The marketing network for Infiniti vehicles included dealers in over 50 countries in the 201 ...

American Airlines American Airlines, Inc. is a major airlines of the United States, major airline in the United States headquartered in Fort Worth, Texas, within the Dallas–Fort Worth metroplex, and is the Largest airlines in the world, largest airline in the ...

PayPal PayPal Holdings, Inc. is an American multinational financial technology company operating an online payments system in the majority of countries that support E-commerce payment system, online money transfers; it serves as an electronic alter ...

, Hotels.com,

Hulu Hulu (, ) is an American Subscription business model, subscription streaming media service owned by Disney Streaming, a subsidiary of the Disney Entertainment segment of the Walt Disney Company. It was launched on October 29, 2007, initially as ...

, Goose Island Brewery, and Kraft Macaroni & Cheese. They are known for using

viral marketing Viral marketing is a business strategy that uses existing social networks to promote a product mainly on various social media platforms. Its name refers to how consumers spread information about a product with other people, much in the same way th ...

techniques, including the Burger King Subservient Chicken and Whopper Sacrifice campaigns. In September 2008, the agency created a television spot for Microsoft featuring

Jerry Seinfeld Jerome Allen Seinfeld ( ; born April 29, 1954) is an American stand-up comedian, actor, writer, and producer. As a stand-up comedian, Seinfeld specializes in observational comedy. Seinfeld gained stardom playing a semi-fictionalized version ...

and

Bill Gates William Henry Gates III (born October 28, 1955) is an American businessman and philanthropist. A pioneer of the microcomputer revolution of the 1970s and 1980s, he co-founded the software company Microsoft in 1975 with his childhood friend ...

that received negative media attention. The '

I'm a PC "I'm a PC" (also known as Pride) is a television advertising campaign created for Microsoft by ad agency Crispin Porter + Bogusky (CPB). The series first began to appear in September, 2008. The new series of commercials replace those that featur ...

' campaign that followed fought back against Apple's Mac vs. PC campaign and contributed to Windows 7 becoming the fastest selling version of Windows to date. In March 2010, Andrew Keller, Rob Reilly and Jeff Benjamin were promoted to chief creative officers. , CP+B’s leadership includes: Chuck Porter, chairman; Lori Senecal, Co-Global CEO; Erik Sollenberg, Co-Global CEO; Linus Karlsson, Global Chief Creative Officer; Danielle Aldrich, President of CP+B West, which includes Boulder and LA; Ralph Watson, chief creative officer in Boulder; and Kevin Jones, chief creative officer in Los Angeles. CP+B has been named "Agency of the Year" 13 times in the trade press. On December 15, 2008, CP+B was named Creativity's agency of the year. They were also named Adweek's 2008 U.S. Agency of the year. In December 2009, CP+B was named ''

Advertising Age ''Ad Age'' (known as ''Advertising Age'' until 2017) is a global media brand that publishes news, analysis, and data on marketing and media. Its namesake magazine was started as a broadsheet newspaper in Chicago in 1930. ''Ad Age'' appears in ...

'' Agency of the Decade and ''Boards'' magazine's Agency of the Year. In 2010, CP+B was named Interactive Agency of the year at the

Cannes Lions International Advertising Festival The Cannes Lions International Festival of Creativity (formerly the International Advertising Festival) is a global event for those working in creative communications, advertising, and related fields. It is considered the largest gathering of the ...

, the third time the agency has won the award since 2005.

References

External links

Crispin Porter + BoguskyCrispin Porter + Bogusky Europe
{{Authority control 1988 establishments in Florida Mass media companies established in 1988 Marketing companies established in 1988 Advertising agencies of the United States Companies based in Boulder, Colorado Companies based in Miami Companies based in Los Angeles County, California Economy of London