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Creative visualization is the
cognitive Cognition is the "mental action or process of acquiring knowledge and understanding through thought, experience, and the senses". It encompasses all aspects of intellectual functions and processes such as: perception, attention, thought, ...
process of purposefully generating visual mental imagery, with eyes open or closed, simulating or recreating
visual perception Visual perception is the ability to detect light and use it to form an image of the surrounding Biophysical environment, environment. Photodetection without image formation is classified as ''light sensing''. In most vertebrates, visual percept ...
, in order to maintain, inspect, and transform those images, consequently modifying their associated
emotion Emotions are physical and mental states brought on by neurophysiology, neurophysiological changes, variously associated with thoughts, feelings, behavior, behavioral responses, and a degree of pleasure or suffering, displeasure. There is ...
s or
feeling According to the '' APA Dictionary of Psychology'', a feeling is "a self-contained phenomenal experience"; feelings are "subjective, evaluative, and independent of the sensations, thoughts, or images evoking them". The term ''feeling'' is closel ...
s, with intent to experience a subsequent beneficial
physiological Physiology (; ) is the science, scientific study of function (biology), functions and mechanism (biology), mechanisms in a life, living system. As a branches of science, subdiscipline of biology, physiology focuses on how organisms, organ syst ...
,
psychological Psychology is the scientific study of mind and behavior. Its subject matter includes the behavior of humans and nonhumans, both consciousness, conscious and Unconscious mind, unconscious phenomena, and mental processes such as thoughts, feel ...
, or
social Social organisms, including human(s), live collectively in interacting populations. This interaction is considered social whether they are aware of it or not, and whether the exchange is voluntary or not. Etymology The word "social" derives fro ...
effect, such as expediting the healing of wounds to the body, minimizing physical pain, alleviating
psychological pain Psychological pain, mental pain, or emotional pain is an unpleasant feeling (a suffering) of a psychological, mental origin. A pioneer in the field of suicidology, Edwin S. Shneidman, described it as "how much you hurt as a human being. It is m ...
including
anxiety Anxiety is an emotion characterised by an unpleasant state of inner wikt:turmoil, turmoil and includes feelings of dread over Anticipation, anticipated events. Anxiety is different from fear in that fear is defined as the emotional response ...
,
sadness Sadness is an emotional pain associated with, or characterized by, feelings of disadvantage, loss, despair, grief, helplessness, disappointment and sorrow. An individual experiencing sadness may become quiet or lethargic, and withdraw the ...
, and low mood, improving
self-esteem Self-esteem is confidence in one's own worth, abilities, or morals. Self-esteem encompasses beliefs about oneself (for example, "I am loved", "I am worthy") as well as emotional states, such as triumph, despair, pride, and shame. Smith and Macki ...
or
self-confidence Confidence is the feeling of belief or trust that a person or thing is reliable. * * * Self-confidence is trust in oneself. Self-confidence involves a positive belief that one can generally accomplish what one wishes to do in the future. Sel ...
, and enhancing the capacity to
cope A cope ( ("rain coat") or ("cape")) is a liturgical long mantle or cloak, open at the front and fastened at the breast with a band or clasp. It may be of any liturgical colour. A cope may be worn by any rank of the Catholic or Anglican clerg ...
when interacting with others.


The mind's eye

The idea of a "mind's eye" goes back at least to
Cicero Marcus Tullius Cicero ( ; ; 3 January 106 BC – 7 December 43 BC) was a Roman statesman, lawyer, scholar, philosopher, orator, writer and Academic skeptic, who tried to uphold optimate principles during the political crises tha ...
's reference to ''mentis oculi'' during his discussion of the orator's appropriate use of
simile A simile () is a type of figure of speech that directly ''compares'' two things. Similes are often contrasted with metaphors, where similes necessarily compare two things using words such as "like", "as", while metaphors often create an implicit c ...
. In this discussion, Cicero said that
allusion Allusion, or alluding, is a figure of speech that makes a reference to someone or something by name (a person, object, location, etc.) without explaining how it relates to the given context, so that the audience must realize the connection in the ...
s to "the Syrtis of his patrimony" and "the
Charybdis Charybdis (; , ; , ) is a sea monster in Greek mythology. Charybdis, along with the sea monster Scylla, appears as a challenge to epic characters such as Odysseus, Jason, and Aeneas. Scholarship locates her in the Strait of Messina. The idiom " ...
of his possessions" involved similes that were "too far-fetched"; and he advised the orator to, instead, just speak of "the rock" and "the gulf" (respectively) — on the grounds that, "The eyes of the mind are more easily directed to those objects which we have seen, than to those which we have only heard." The concept of "the mind's eye" first appeared in English in Chaucer's () Man of Law's Tale in his
Canterbury Tales ''The Canterbury Tales'' () is a collection of 24 stories written in Middle English by Geoffrey Chaucer between 1387 and 1400. The book presents the tales, which are mostly written in verse (poetry), verse, as part of a fictional storytellin ...
, where he tells us that one of the three men dwelling in a castle was blind, and could only see with "the eyes of his mind"—namely, those eyes "with which all men see after they have become blind."


Visual and non-visual mental imagery

The
brain The brain is an organ (biology), organ that serves as the center of the nervous system in all vertebrate and most invertebrate animals. It consists of nervous tissue and is typically located in the head (cephalization), usually near organs for ...
is capable of creating other types of mental imagery, in addition to
visual The visual system is the physiological basis of visual perception (the ability to detect and process light). The system detects, transduces and interprets information concerning light within the visible range to construct an image and buil ...
images, simulating or recreating
perceptual Perception () is the organization, identification, and interpretation of sensory information in order to represent and understand the presented information or environment. All perception involves signals that go through the nervous syste ...
experience across all sensory modalities, including
auditory imagery Auditory imagery is a form of mental imagery that is used to organize and analyze sounds when there is no external auditory stimulus present. This form of imagery is broken up into a couple of auditory modalities such as verbal imagery or musical i ...
of
sound In physics, sound is a vibration that propagates as an acoustic wave through a transmission medium such as a gas, liquid or solid. In human physiology and psychology, sound is the ''reception'' of such waves and their ''perception'' by the br ...
s, gustatory imagery of
taste The gustatory system or sense of taste is the sensory system that is partially responsible for the perception of taste. Taste is the perception stimulated when a substance in the mouth biochemistry, reacts chemically with taste receptor cells l ...
s, olfactory imagery of smells,
motor imagery Motor imagery is a mental process by which an individual rehearses or simulates a given action. It is widely used in sport training as mental practice of action, neurological rehabilitation, and has also been employed as a research paradigm in cog ...
of
movements Movement may refer to: Generic uses * Movement (clockwork), the internal mechanism of a timepiece * Movement (sign language), a hand movement when signing * Motion, commonly referred to as movement * Movement (music), a division of a larger c ...
, and haptic imagery of
touch The somatosensory system, or somatic sensory system is a subset of the sensory nervous system. The main functions of the somatosensory system are the perception of external stimuli, the perception of internal stimuli, and the regulation of bo ...
, incorporating
texture Texture may refer to: Science and technology * Image texture, the spatial arrangement of color or intensities in an image * Surface texture, the smoothness, roughness, or bumpiness of the surface of an object * Texture (roads), road surface c ...
,
temperature Temperature is a physical quantity that quantitatively expresses the attribute of hotness or coldness. Temperature is measurement, measured with a thermometer. It reflects the average kinetic energy of the vibrating and colliding atoms making ...
, and
pressure Pressure (symbol: ''p'' or ''P'') is the force applied perpendicular to the surface of an object per unit area over which that force is distributed. Gauge pressure (also spelled ''gage'' pressure)The preferred spelling varies by country and eve ...
. Notwithstanding the ability to generate mental images across sensory modalities, the term "creative visualization" signifies the process by which a person generates and processes visual mental imagery specifically. However, creative visualization is closely related to, and is often considered as one part of,
guided imagery Guided imagery (also known as guided affective imagery, or katathym-imaginative psychotherapy) is a mind-body intervention by which a trained practitioner or teacher helps a participant or patient to evoke and generate mental images that simulat ...
. In guided imagery, a trained practitioner or teacher helps a participant or patient to evoke and generate mental images that simulate or re-create the sensory perception of sights, sounds,
taste The gustatory system or sense of taste is the sensory system that is partially responsible for the perception of taste. Taste is the perception stimulated when a substance in the mouth biochemistry, reacts chemically with taste receptor cells l ...
s, smells,
movements Movement may refer to: Generic uses * Movement (clockwork), the internal mechanism of a timepiece * Movement (sign language), a hand movement when signing * Motion, commonly referred to as movement * Movement (music), a division of a larger c ...
, and touch, as well as imaginative or
mental Mental may refer to: * of or relating to the mind Films * ''Mental'' (2012 film), an Australian comedy-drama film starring Toni Collette * ''Mental'' (2016 film), a Bangladeshi romantic-action film starring Shakib Khan * ''Mental'', a 2008 docu ...
content that the participating subject experiences as defying conventional sensory categories. Nonetheless, visual and auditory mental images are reported as being the most frequently experienced by people ordinarily, in
controlled experiments A scientific control is an experiment or observation designed to minimize the effects of variables other than the independent variable (i.e. confounding variables). This increases the reliability of the results, often through a comparison between ...
, and when participating in guided imagery, with visual images remaining the most extensively
research Research is creative and systematic work undertaken to increase the stock of knowledge. It involves the collection, organization, and analysis of evidence to increase understanding of a topic, characterized by a particular attentiveness to ...
ed and documented in
scientific Science is a systematic discipline that builds and organises knowledge in the form of testable hypotheses and predictions about the universe. Modern science is typically divided into twoor threemajor branches: the natural sciences, which stu ...
literature. All mental imagery, including the visual images generated through creative visualization, can precipitate or be associated with strong
emotion Emotions are physical and mental states brought on by neurophysiology, neurophysiological changes, variously associated with thoughts, feelings, behavior, behavioral responses, and a degree of pleasure or suffering, displeasure. There is ...
s or
feeling According to the '' APA Dictionary of Psychology'', a feeling is "a self-contained phenomenal experience"; feelings are "subjective, evaluative, and independent of the sensations, thoughts, or images evoking them". The term ''feeling'' is closel ...
s.


Therapeutic application

The therapeutic application of creative visualization aims to educate the patient in altering mental imagery, which in turn contributes to emotional change. Specifically, the process facilitates the patient in replacing images that aggravate physical pain, exacerbate
psychological pain Psychological pain, mental pain, or emotional pain is an unpleasant feeling (a suffering) of a psychological, mental origin. A pioneer in the field of suicidology, Edwin S. Shneidman, described it as "how much you hurt as a human being. It is m ...
, reaffirm debilitation, recollect and reconstruct
distressing Distressing (or weathered look) in the decorative arts is the activity of making a piece of furniture or object appear aged and older, giving it a "weathered look". There are many methods to produce an appearance of age and wear. Distressing is ...
events, or intensify disturbing feelings such as
hopelessness Depression is a mental state of low mood and aversion to activity. It affects about 3.5% of the global population, or about 280 million people worldwide, as of 2020. Depression affects a person's thoughts, behavior, feelings, and sense o ...
and
anxiety Anxiety is an emotion characterised by an unpleasant state of inner wikt:turmoil, turmoil and includes feelings of dread over Anticipation, anticipated events. Anxiety is different from fear in that fear is defined as the emotional response ...
, with imagery that emphasizes and precipitates physical
comfort Comfort is a state of physical or psychological ease, often characterized by the absence of hardship. Individuals experiencing a lack of comfort are typically described as uncomfortable or in discomfort. A degree of psychological comfort can b ...
, cognitive clarity, and emotional
equanimity Equanimity is a state of psychological stability and composure which is undisturbed by the experience of or exposure to emotions, pain, or other phenomena that may otherwise cause a loss of mental balance. The virtue and value of equanimity is ...
. This process may be facilitated by a practitioner or teacher in person to an individual or a group. Alternatively, the participants or patients may follow guidance provided by a
sound recording Sound recording and reproduction is the electrical, Mechanical system, mechanical, electronic, or digital inscription and re-creation of sound waves, such as spoken voice, singing, instrumental music, or sound effects. The two main classes of ...
,
video Video is an Electronics, electronic medium for the recording, copying, playback, broadcasting, and display of moving picture, moving image, visual Media (communication), media. Video was first developed for mechanical television systems, whi ...
, or
audiovisual Audiovisual (AV) is electronic media possessing both a sound and a visual component, such as slide-tape presentations, films, television programs, corporate conferencing, church services, and live theater productions. Audiovisual service provide ...
media Media may refer to: Communication * Means of communication, tools and channels used to deliver information or data ** Advertising media, various media, content, buying and placement for advertising ** Interactive media, media that is inter ...
comprising spoken instruction that may be accompanied by
music Music is the arrangement of sound to create some combination of Musical form, form, harmony, melody, rhythm, or otherwise Musical expression, expressive content. Music is generally agreed to be a cultural universal that is present in all hum ...
or sound. Whether provided in person, or delivered via media, the verbal instruction consists of words, often pre-scripted, intended to direct the participant's
attention Attention or focus, is the concentration of awareness on some phenomenon to the exclusion of other stimuli. It is the selective concentration on discrete information, either subjectively or objectively. William James (1890) wrote that "Atte ...
to
intention An intention is a mental state in which a person commits themselves to a course of action. Having the plan to visit the zoo tomorrow is an example of an intention. The action plan is the ''content'' of the intention while the commitment is the ...
ally generated visual mental images that precipitate a positive psychologic and
physiologic Physiology (; ) is the scientific study of functions and mechanisms in a living system. As a subdiscipline of biology, physiology focuses on how organisms, organ systems, individual organs, cells, and biomolecules carry out chemical and ...
response, incorporating increased
mental Mental may refer to: * of or relating to the mind Films * ''Mental'' (2012 film), an Australian comedy-drama film starring Toni Collette * ''Mental'' (2016 film), a Bangladeshi romantic-action film starring Shakib Khan * ''Mental'', a 2008 docu ...
and physical relaxation and decreased
mental Mental may refer to: * of or relating to the mind Films * ''Mental'' (2012 film), an Australian comedy-drama film starring Toni Collette * ''Mental'' (2016 film), a Bangladeshi romantic-action film starring Shakib Khan * ''Mental'', a 2008 docu ...
and physical stress.


Stages

According to the computational theory of imagery, which derives from
experimental psychology Experimental psychology is the work done by those who apply Experiment, experimental methods to psychological study and the underlying processes. Experimental psychologists employ Research participant, human participants and Animal testing, anim ...
, the process of creative visualization comprises four stages: Stage 1 is ''image generation'', which involves generating mental imagery from
memory Memory is the faculty of the mind by which data or information is encoded, stored, and retrieved when needed. It is the retention of information over time for the purpose of influencing future action. If past events could not be remembe ...
,
fantasy Fantasy is a genre of speculative fiction that involves supernatural or Magic (supernatural), magical elements, often including Fictional universe, imaginary places and Legendary creature, creatures. The genre's roots lie in oral traditions, ...
, or a combination. Stage 2 is ''image maintenance''—the intentional sustaining or maintaining of imagery, without which a mental image is subject to rapid
decay Decay may refer to: Science and technology * Bit decay, in computing * Decay time (fall time), in electronics * Distance decay, in geography * Software decay, in computing Biology * Decomposition of organic matter * Mitochondrial decay, in g ...
and does not remain for sufficient duration to proceed to the next stages. Stage 3 is ''image inspection''. In this stage, once generated and maintained, a mental image is inspected and explored, elaborated in detail, and interpreted in relation to the participant. This often involves a scanning process, by which the participant directs attention across and around an image, simulating shifts in perceptual perspective. Stage 4 is ''image transformation'', in which the participant transforms, modifies, or alters the content of generated mental imagery, into substitute images that provoke negative feelings, indicate
suffering Suffering, or pain in a broad sense, may be an experience of unpleasantness or aversion, possibly associated with the perception of harm or threat of harm in an individual. Suffering is the basic element that makes up the negative valence (psyc ...
, and exacerbate psychological pain—or that reaffirm disability or debilitation for those that elicit positive emotion, and are suggestive of autonomy, ability to cope, and an increased degree of mental
aptitude An aptitude is a component of a competence to do a certain kind of work at a certain level. Outstanding aptitude can be considered "talent", or "skill". Aptitude is inborn potential to perform certain kinds of activities, whether physical or ...
and physical ability.


Absorption and attention

For the participant to benefit from this staged process of creative visualization, he or she must be capable of or susceptible to
absorption Absorption may refer to: Chemistry and biology *Absorption (biology), digestion **Absorption (small intestine) *Absorption (chemistry), diffusion of particles of gas or liquid into liquid or solid materials *Absorption (skin), a route by which su ...
, which is an "...openness to absorbing and self-altering experiences." Furthermore, the process of processing visual images places demands upon cognitive attentional resources, including
working memory Working memory is a cognitive system with a limited capacity that can Memory, hold information temporarily. It is important for reasoning and the guidance of decision-making and behavior. Working memory is often used synonymously with short-term m ...
. Consequently, in clinical practice, creative visualization is often provided as part of a multi-modal strategy that integrates other interventions, most commonly guided meditation or some form of meditative praxis, relaxation techniques, and
meditation music Meditation music is music performed to aid in the practice of meditation. It can have a specific religious content, but also more recently has been associated with modern composers who use meditation techniques in their process of composition, or ...
or receptive music therapy, because those methods can increase the participant's or patient's capacity for or susceptibility to absorption, enhance control of attention, and replenish requisite cognitive resources, thereby increasing the potential efficacy of creative visualization. Individuals with
ADHD Attention deficit hyperactivity disorder (ADHD) is a neurodevelopmental disorder characterised by symptoms of inattention, hyperactivity, impulsivity, and emotional dysregulation that are excessive and pervasive, impairing in multiple ...
often exhibit a greater creative potential, and an increased ability to produce and visualize unique verbal and nonverbal ideas. However, they also show a weaker ability to generate creative solutions when given restrictive criteria, such as procedure, practicality, and time. This weakness is due to cognitive rigidity, which frequently
co-morbid In medicine, comorbidity refers to the simultaneous presence of two or more medical conditions in a patient; often co-occurring (that is, concomitant or concurrent) with a primary condition. It originates from the Latin term (meaning "sickness" ...
with ADHD. The weaknesses in attention, focus, and motivation are exacerbated by frustration from rigidity, making creative conceptualization substantially harder when guidelines are given. However, increased
mind-wandering Mind-wandering is broadly defined as thoughts unrelated to the task at hand. Mind-wandering consists of thoughts that are task-unrelated and stimulus-independent. This can take the form of three different subtypes: positive constructive daydreaming ...
,
lateral thinking Lateral thinking is a manner of Problem solving, solving problems using an indirect and creativity, creative approach via reasoning that is not immediately obvious. Synonymous to thinking outside the box, it involves ideas that may not be obtai ...
, and persistence from ADHD allows for more out of the box thinking. As a result, while affected individuals are able to visualize more creative and original abstractions, they fall short on creating and finalizing ideas when given specific criteria.


Guided imagery

Although, visual and auditory mental images are reported as being the most frequently experienced by people and even with visual images remaining the most extensively
research Research is creative and systematic work undertaken to increase the stock of knowledge. It involves the collection, organization, and analysis of evidence to increase understanding of a topic, characterized by a particular attentiveness to ...
ed and documented in
scientific Science is a systematic discipline that builds and organises knowledge in the form of testable hypotheses and predictions about the universe. Modern science is typically divided into twoor threemajor branches: the natural sciences, which stu ...
literature, the term ''creative visualization'' appears far less frequently in scientific,
peer-reviewed Peer review is the evaluation of work by one or more people with similar competencies as the producers of the work ( peers). It functions as a form of self-regulation by qualified members of a profession within the relevant field. Peer review ...
, and scholarly publications than the term ''guided imagery'', which research authors commonly use to indicate the generation, maintenance, inspection, and transformation of mental imagery across all modalities, and to refer exclusively and specifically to the processing of visual imagery. Also, some authors use the term ''creative visualization'' interchangeably with ''guided imagery''. Meanwhile, others refer to guided imagery in a way to indicate that it includes creative visualization. Furthermore, investigative, clinical, scientific, and academic authors frequently measure, analyze, and discuss the effects of creative visualization and guided imagery, collectively and inseparably from other mind–body interventions they are commonly combined with—including
meditation music Meditation music is music performed to aid in the practice of meditation. It can have a specific religious content, but also more recently has been associated with modern composers who use meditation techniques in their process of composition, or ...
or receptive music therapy, relaxation, guided meditation or meditative praxis, and self-reflective diary-keeping or journaling. This often makes it difficult to attribute positive or negative outcomes to any one of the specific techniques.Luebert K, Dahme B, Hasenbring M. 2001. The effectiveness of relaxation training in reducing treatment-related symptoms and improving emotional adjustment in acute non-surgical cancer treatment: A meta-analytical review. Psycho-Oncology, Vol. 10: pp490–502.


Effectiveness

Creative visualization might help people with cancer feel more positive, but there "is no compelling evidence to suggest positive effects on physical symptoms such as nausea and vomiting."


References

{{Reflist, 30em Imagination Mind–body interventions