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magical girl is a Genre#Subgenre, subgenre of primarily Japanese fantasy media (including anime, manga, light novels, and live-action media) centered on young girls who possess magical abilities, which they typically use through an ideal alter ego into wh ...
anime is a Traditional animation, hand-drawn and computer animation, computer-generated animation originating from Japan. Outside Japan and in English, ''anime'' refers specifically to animation produced in Japan. However, , in Japan and in Ja ...
television series A television show, TV program (), or simply a TV show, is the general reference to any content produced for viewing on a television set that is broadcast via over-the-air, satellite, and cable, or distributed digitally on streaming plat ...
produced by Studio Pierrot which aired from 1983 to 1984 on
Nippon Television JOAX-DTV (channel 4), branded as (NTV) or Nippon TV, is a Japanese television station serving the Kantō region as the flagship station of the Nippon News Network and the Nippon Television Network System, owned and operated by the , a sub ...
. It went on to have four OVA adaptions and featured in other Studio Pierrot special presentations. A three-volume manga was released during the original TV run, with the story written by Kazunori Itō and art by Yuuko Kitagawa. This was the first magical girl anime to be produced by Pierrot, and the first original work from the studio. In 2005, the web poll for
TV Asahi JOEX-DTV (channel 5), branded as , and better known as , is a Japanese television station serving the Kanto region as the flagship station of the All-Nippon News Network. It is owned-and-operated by the a subsidiary of , itself controlled by ...
's top-100 anime of all time saw ''Creamy Mami, the Magic Angel'' poll 82nd. The series is currently streaming in North America via
Tubi Tubi (stylized as tubi) is an American over-the-top ad-supported streaming television service owned by Fox Corporation since 2020. The service was launched on April 1, 2014, and is based in Los Angeles, California. In 2023, Tubi, Credible L ...
, RetroCrush,
Amazon Prime Amazon Prime (styled as prime) is a paid subscription service of Amazon which is available in many countries and gives users access to additional services otherwise unavailable or available at a premium to other Amazon customers. Services inclu ...
, Midnight Pulp, and AsianCrush, as of Spring 2020. Thus far, a limited DVD release of all 52 episodes has been successfully crowd-funded at Anime Sols.


Plot

Yū Morisawa is an ordinary 10-year-old girl, until she sees a spaceship floating in the sky. Carried into the ship, she helps a friendly alien called Pino Pino find the Feather Star. In thanks for her assistance he grants her a magical wand, which allows her to transform into a beautiful 16-year-old girl, for one year. She is also given two cats from Feather Star, Posi and Nega, who are to watch over her while she has magical powers. While wandering around the city as a teenager, she accidentally ends up on TV and is asked to sing, which the magic enables her to do remarkably well. Using the alias of Creamy Mami, she becomes an overnight success, and is soon sought to begin a professional career as an idol under Parthenon Productions. Along the way, she also meets past residents of Feather Star and supernatural beings. In addition, she must fight against Snake Joe, a shady character of the rival LP Productions, who is always trying to steal her away and Megumi-chan, another one of Parthenon Productions' top stars.


Characters

; / : :A normal 10-year-old girl, Yū harbours a secret crush for her childhood friend Toshio Ōtomo. Given the ability to transform into a beautiful 16-year-old girl, she is made to fill in for the absent Megumi Ayase to sing on TV. Naming herself Creamy Mami, she becomes an overnight hit. Throughout the series, it is a running gag for Mami to frequently be late for appearances like concerts, television filmings, and signings, only to always make it perfectly in the nick of time. ; : :A cat-shaped creature from the Feathery Star, he is asked to watch over Yū Morisawa while she has magical powers. His name is short for ''negative''. Nega was the one who taught Yū the spell which allows her to transform into Creamy Mami, and he also secretly knows many more spells, but is against teaching them to Yu, lest uses magic for self gain. Despite this, once Yū tricked him into saying the magical words to generate a pen which can answer any school question. Despite his brash attitude, he is really fond of Yu. ; : :One of the two cats from the Feathery Star who is to watch over Yū Morisawa while she has magical powers. Her name is short for ''positive''. She is always supportive of Yu, which sometimes annoys Nega. ; : :Friend of Yū Morisawa and Midori Kisaragi, he falls in love with Creamy Mami after her first TV appearance. He frequently goes to Creamy Mami's concerts and appearances, acting like her most devoted fan. Halfway through the series until episode 25, Toshio witnesses Yu transforming into Mami, which causes her to lose her magic powers. Yu and Toshio later travel to Feathery Star where Pino-Pino offers to restore Yu's powers in exchange for Toshio's memory of Yu using magic, to which he agrees. Later, he finds a tape of him recording the incident and begins to remember. In the end he finally understands that Mami was Yū all long and that he was in love with Yū all this time. In episode 47, Toshio says that he is 14, making him presumably 13 at the beginning of the series. ; : :A spoiled and selfish idol who is the top star of Parthenon Productions, she feels threatened by the newcomer Creamy Mami, and proclaims herself Mami's rival. She is particularly jealous of Shingo's affection for Mami, as Megumi is hinted to be madly in love with him. ; : :The young president of Parthenon Productions, he quickly recognizes Creamy Mami as a future sensation, and tries to make her into a star. It is hinted that he is in love with Megumi and later with Yuu as Creamy Mami. ; : :Megumi Ayase's bumbling manager who is assigned to managing Creamy Mami when she joins Parthenon Productions. He is continuously subjected to various unfortunate situations and gags, as well as the reprimands of Shingo when Mami is late or anything goes wrong. ; : :Toshio Ōtomo's best friend, Midori is in love with Yū Morisawa and often enlists Toshio's help to confess or to make Yu fall for him. ; : :Young wife of Tetsuo, and mother of Yū, Natsume works in Creamy with her husband. She used to be the leader of a motorcycle gang. Her and her husband own Creamy Crepe making crepes. ; : :Husband of Natsume, and father of Yū, Tetsuo works in Creamy Crepe shop with his wife. He used to be a member of Natsume's motorcycle gang. ; : :A struggling writer, Wān is a loyal customer of Creamy Crepes and frequently drops by with his piles of pointless but brilliant manuscripts. ; : :An alien being from the Feathery Star, Pino-Pino grants Yū Morisawa magical powers for one year in thanks for helping him find the way back to his planet. ; : :A boy from a small village in Hokkaido who recently got transferred to Yû's school, he seems to be pretty rude at first, but later becomes friends with Yû due to his huge love for her cats. He says he can understand nature and is one of the few people who realized Nega and Posi aren't normal cats. Due to his upbringing, he is rather ignorant about big cities and is generally pretty outdated with news, to the point of ignoring who Creamy Mami is. Despite being a recurrimg character, Mamoru never has any real interation with Mami.


Episode list


Music


Original songs

By Creamy Mami/Takako Ohta # (OP) # (ED 1) # (ED 2) # # # # # # (''Long Good-bye'' OVA OP) # # I CAN`T SAY "BYE-BYE" (''Curtain Call'' OVA ED) # (''Curtain Call'' OVA OP) # Ma Wa Le Mi Gi (with Saeko Shimazu) (''Curtain Call'' OVA insert song) By Megumi Ayase/Saeko Shimazu # #


Tribute album

A tribute album was released on February 9, 2011 and features covers by modern voice actors and rerecorded versions by or with Takako Ohta and Saeko Shimazu. # MA・WA・LE・MI・GI by Takako Ohta and Tomoe Shinohara # Beautiful Shock by Rin Suzuki # Delicate ni Sukishite by
Marina Inoue is a Japanese voice actress and narrator from Tokyo, Japan. She is affiliated with Aoni Production. She was signed into Aniplex until 2007. She was chosen out of 2,000 people from the "Gonna be a star" auditions (hosted by Sony Music Entertain ...
# The Medicine That Works Best for You by
Chie Nakamura is a Japanese voice actress affiliated with Axlone. She voiced Sakura Haruno in '' Naruto'' and Sophitia Alexandra in ''Soulcalibur''. Personal life On November 28, 2022, she was diagnosed with ulcerative colitis and had a medical treatment. ...
# Girls Talk by Mariya Ise # Heart's Season by
Eri Kitamura is a Japanese voice actress and singer. She was previously affiliated with Early Wing, but is now a freelancer. She is known for voicing prominent roles in anime and games such as Sayaka Miki in '' Puella Magi Madoka Magica'', Saya Otonashi in ...
# Memory of the Beach by Tomoe Shinohara # Last Kiss of Good Luck! by Saeko Shimazu # I Can't Say "Bye-Bye" by Takako Ohta # MA・WA・LE・MI・GI by Takako Ohta and Saeko Shimazu # Missing Kiss by Takako Ohta # Bin Kan Rouge by Yukari Fukui # Miracle Angel by Yuka Iguchi # Love Nonchalantly by Yu Kobayashi # Staying in My Pajamas by Aya Endo # Whispering Je t'aime by Hiroko Kasahara


Impact and influence

Along with '' Wandering Sun'' (1971) and '' Super Dimensional Fortress Macross'' (1982), ''Creamy Mami'' is known as a pioneer of the new marketing strategy, now known as media mix. They used an anime to promote a new, least-known idol singer. The real idol singer, Takako Ōta, acted as an idol singer (Creamy Mami) also in the story. The opening theme ''Delicate ni Suki Shite'' was her first song in the real world too. Even though Ohta was a new singer and not a trained voice actress, she voiced Yū/Creamy Mami. The result was a great success. The anime ''Creamy Mami'' has become famous and Ohta gained a high popularity that still exists today. In 1999,
Fuji TV JOCX-DTV (channel 8), branded as or , is a Japanese television station that serves the Kantō region as the flagship (broadcasting), flagship station of the Fuji News Network (FNN) and the Fuji Network System (FNS). The station is owned-and- ...
's show ''Kaishingeki TV Utaemon'' had a poll to decide the most popular old TV theme song for a 25-year-old audience, and ''Delicate ni Suki Shite'' was ranked first. This anime has been repeatedly broadcast over the Internet too. The same media mix approach was seen in ''Idol Densetsu Eriko'' (1989) and ''Idol Tenshi Youkoso Yōko'' (1990). The anime version of '' Full Moon o Sagashite'' (2002) shared the same format too. Another example is ''Lemon Angel'' (1987). Using an anime to promote a singer was not a new concept, as there was '' Pink Lady Monogatari'' (1978), a popular anime at the time. ''Creamy Mami'' set the format that would be used for future Studio Pierrot magical girl titles, and was especially influential in '' Fancy Lala''. Creamy Mami also stars in ''Adesugata Mahou no Sannin Musume'', along with Magical Emi and
Persia Iran, officially the Islamic Republic of Iran (IRI) and also known as Persia, is a country in West Asia. It borders Iraq to the west, Turkey, Azerbaijan, and Armenia to the northwest, the Caspian Sea to the north, Turkmenistan to the nort ...
, as well as ''Majokko Club Yoningumi A-Kukan Kara no Alien X'', with Magical Emi, Persia and Pastel Yumi. The popularity of the series not only saw two feature-length sequels, but Creamy Mami also featured in five
music video A music video is a video that integrates a song or an album with imagery that is produced for promotion (marketing), promotional or musical artistic purposes. Modern music videos are primarily made and used as a music marketing device intended to ...
-based productions, starting with the 1985 OVA ''Lovely Serenade''. The second of the feature-length sequels, ''Magical Angel Creamy Mami Long Goodbye'', began with the short animation ''Mahō no Tenshi Creamy Mami VS Mahō no Princess Minky Momo Gekijou no Daikessen'', and where Creamy Mami battled against
Ashi Productions is a Japanese anime studio, located in Suginami, Tokyo, Japan, known for its four magical-girl anime, especially '' Magical Princess Minky Momo''. It was established by Toshihiko Sato and other artists on December 20, 1975, as ''Ashi Productio ...
' Minky Momo. Creamy Mami's companions Posi and Nega were also parodied in
Gainax Gainax Co., Ltd. (stylized as GAINAX; , Hepburn: ) was a Japanese anime studio famous for original productions such as '' Neon Genesis Evangelion'', '' Royal Space Force: The Wings of Honnêamise'', '' Gunbuster'', '' Nadia: The Secret of Blue ...
's 1991 OAV ''
Otaku no Video is a Japanese word that describes people with consuming interests, such as anime, manga, video games, computers or other highly enthusiastic hobbies. Its contemporary use originated with a 1983 essay by Akio Nakamori in '' Manga Burikko''. ...
'', in which Misty May (the magical girl character created by the series' protagonist) has two lion cub companions named Posi-King and Nega-King. The character design for both is based on King the lion cub, a companion of the title character in Gainax's 1990 TV series '' Nadia: The Secret of Blue Water''. Producer Yuji Nunokawa noted that there was a substantial increase in male fans after ''Creamy Mami''s broadcast due to the shows' use of transformations and enjoyed watching girls using magic to solve their problems in ways men traditionally could not. A spin-off manga series titled, ''Magical Angel Creamy Mami and the Spoiled Princess'', was launched on Coamix's ''Comic Tatan'' website on December 21, 2018. The series is written and illustrated by Emi Mitsuki. The series focuses on the character, Megumi Ayase. The series was released in North America in March 2021 by
Seven Seas Entertainment Seven Seas Entertainment is an American publishing company located in Los Angeles, California. It was originally dedicated to the publication of original English-language manga, but now publishes licensed manga and light novels from Japan, as w ...
.


Internationalization

''Magical Angel Creamy Mami'' was dubbed into
Italian Italian(s) may refer to: * Anything of, from, or related to the people of Italy over the centuries ** Italians, a Romance ethnic group related to or simply a citizen of the Italian Republic or Italian Kingdom ** Italian language, a Romance languag ...
by Studio PV, who released it as ''L'incantevole Creamy'' in February 1985. It was also broadcast in
France France, officially the French Republic, is a country located primarily in Western Europe. Overseas France, Its overseas regions and territories include French Guiana in South America, Saint Pierre and Miquelon in the Atlantic Ocean#North Atlan ...
by
La Cinq La Cinq (, ) was a French free-to-air television channel. Created by politician Jérôme Seydoux and Italian media mogul Silvio Berlusconi, it existed from 1986 to 1992. The contract for France's fifth terrestrial network, which was suppos ...
(later on TMC, AB1 and Manga) as ''Creamy, merveilleuse Creamy'' on April 29, 1988, and more recently released in French DVD editions (French dub or Japanese and French subtitles) by Declic Image. It was also distributed in Spain as "El Broche Encantado" in 1992. In these countries the musical theme was the same: in Italy it was sung by Cristina D'Avena, in France by Valérie Barouille and in Spain by Sol Pilas. The text and music were by Alessandra Valeri Manera and Giordano Bruno Martelli. The musical base was partially re-orchestrated in France and Spain, and the text was translated and adapted by Charles Level for the French version. It was dubbed into
Cantonese Cantonese is the traditional prestige variety of Yue Chinese, a Sinitic language belonging to the Sino-Tibetan language family. It originated in the city of Guangzhou (formerly known as Canton) and its surrounding Pearl River Delta. While th ...
by a Hong Kong TV Station - TVB, who released it as "我係小忌廉" (I am Creamy Mami) on January 7, 1985, showing it from Monday to Friday at 6pm, each time shown half an hour. Harmony Gold USA (the company best known for the ''
Robotech ''Robotech'' is an American-Japanese science fiction Media franchise, franchise that began with an 85-episode anime television series produced by Harmony Gold USA in association with Tatsunoko Production; it was first released in the United St ...
'' adaptation) was planning an English dubbed version under the name ''Pretty Creamy the Perfect Pop Star'', but it never saw the light of day. Had it ever been released in English, most of the characters' names would have to be changed to target an English-speaking audience.


References


External links


Creamy Magical World
English (and French) site about Creamy Mami ;Official sites
Japanese
at Studio Pierrot ;Internet Movie Database * * * * * * * * * {{Tomomi Mochizuki 1983 anime television series debuts 1983 manga 1984 anime OVAs 1985 anime OVAs 1986 anime OVAs Fictional shapeshifters Japanese idols in anime and manga Japanese webcomics Josei manga Kodansha manga Magical girl anime and manga Nippon Television original programming Pierrot (company) Seven Seas Entertainment titles Shōjo manga Webcomics in print Magical girl television series