Craig Sams (born 17 July 1944) is a UK-based businessman and author. He was a co-founder of
Green & Black's chocolate company.
Early life and education
Craig Sams was born in
Nebraska
Nebraska ( ) is a landlocked U.S. state, state in the Midwestern United States, Midwestern region of the United States. It borders South Dakota to the north; Iowa to the east and Missouri to the southeast, both across the Missouri River; Ka ...
, US. He graduated from
Wharton Business School in 1966.
Career
In October 1966, Sams went to England with plans to open a macrobiotic restaurant. His first, short-lived, macrobiotic restaurant was in the basement of
Christopher Hills' Centre House off
Campden Hill Road near
Notting Hill
Notting Hill is a district of West London, England, in the Royal Borough of Kensington and Chelsea. Notting Hill is known for being a wikt:cosmopolitan, cosmopolitan and multiculturalism, multicultural neighbourhood, hosting the annual Notting ...
as well as supplying food to the
underground nightclub
UFO.
He opened Seed, a
macrobiotic restaurant in Paddington with his brother
Greg Sams in 1968. The Sams brothers opened a specialised macrobiotic natural food shop, Ceres Grain, the following year. He and his brother Greg and their father Ken edited and published 'Seed, the Journal of Organic Living' 1971–1977. In 1970 Greg and Craig set up Harmony Foods, which eventually became known as Whole Earth Foods.
In 1991, with his partner Josephine Fairley, he founded
Green & Black's chocolate, which was sold to
Cadbury
Cadbury, formerly Cadbury's and Cadbury Schweppes, is a British multinational confectionery company owned by Mondelez International (spun off from Kraft Foods) since 2010. It is the second-largest confectionery brand in the world, after Mars. ...
in 2005.
He continues to be involved with the company. He writes a monthly column in the organic products section of Natural Product News
From 1990 until 2001 he was honorary treasurer of the
Soil Association, the British organic food and farming charity. From 2001 to 2007 he was chairman. From 2007 to 2009 he was chairman of Soil Association Certification Ltd, the charity's inspection and certification subsidiary and continues to serve as a board member. He is co-founder and director of Carbon Gold Ltd, a
biochar project and production company that converts woody biomass into charcoal that is used as a soil amendment and as a climate mitigation technology.
He is a director of Duchy Originals and of Gusto Organic
Sams is on the editorial panel of
What Doctors Don't Tell You magazine.
WDDTY: The Editorial Panel
/ref>
Publications
* ''About Macrobiotics'' (Thorson's 1972)
* ''The Macrobiotic Brown Rice Cookbook'' (Healing Arts Press 1994)
* ''The Little Food Book: You Are What You Eat'' (Alastair Sawday Publishing 2004)
* ''Sweet Dreams – The Story of Green & Black’s'' (with Josephine Fairley, Random House 2008)
See also
* Afghan Coat
References
External links
Official website
1944 births
Living people
Macrobiotic diet advocates
People educated at St Mary's Town and Country School
{{food-bio-stub