Tendam (formerly The Cortefiel Group) is a Spanish

fashion Fashion is a form of self-expression and autonomy at a particular period and place and in a specific context, of clothing, footwear, lifestyle, accessories, makeup, hairstyle, and body posture. The term implies a look defined by the fash ...

retailer. Tendam is present in 79 countries with 1,462 directly operated stores and 594 franchises, a total of 2,056 points of sale.

History

Tendam started out in 1880 as a family-run

haberdashery In British English, a haberdasher is a business or person who sells small articles for sewing, dressmaking and knitting, such as buttons, ribbons, and zippers; in the United States, the term refers instead to a retailer who sells men's clothin ...

store on Calle Romanones in

Madrid Madrid ( , ) is the capital and most populous city of Spain. The city has almost 3.4 million inhabitants and a metropolitan area population of approximately 6.7 million. It is the second-largest city in the European Union (EU), an ...

. The business moved into

textile Textile is an umbrella term that includes various fiber-based materials, including fibers, yarns, filaments, threads, different fabric types, etc. At first, the word "textiles" only referred to woven fabrics. However, weaving is not t ...

production and distribution, and in 1933 the company built the La Palma

shirt A shirt is a cloth garment for the upper body (from the neck to the waist). Originally an undergarment worn exclusively by men, it has become, in American English, a catch-all term for a broad variety of upper-body garments and undergarments. I ...

factory. It was followed in 1945 by the tailoring factory, which in 1946 produced the first

men's suit A suit, lounge suit, or business suit is a set of clothes comprising a suit jacket and trousers of identical textiles worn with a collared dress shirt, necktie, and dress shoes. A skirt suit is similar, but with a matching skirt instead of tr ...

s under the Cortefiel label. In 1954, and coinciding with the founding of Manufacturas del Vestido, the firm became a

holding company A holding company is a company whose primary business is holding a controlling interest in the securities of other companies. A holding company usually does not produce goods or services itself. Its purpose is to own shares of other companies ...

. The Group continued to grow during the 1980s with the creation of the men's tailoring brand Milano (1984) and its casual youth fashion brand, Springfield (1988). In 1989 the firm acquired Pedro del Hierro, and in 1993 launched women'secret, its underwear and swimwear brand created by and for women. During the 1980s work also got underway on the diversification of the Group's retail formats. Its international expansion strategy dates back to 1993, although the period of fastest growth was registered between 2000 and 2003, when the sales surface area handled by the Group increased by more than 70%. In 2005 MEP Retail acquired a stake in the Group, bringing about a change in the share ownership and management team. This same period also saw a sharp rise in the Group's global franchise business. The women'secret online store was launched in 2000, and 2010 saw the consolidation of the Group's

ecommerce E-commerce (electronic commerce) is the activity of electronically buying or selling of products on online services or over the Internet. E-commerce draws on technologies such as mobile commerce, electronic funds transfer, supply chain manag ...

area with the creation of the SPF.com online store, followed by further online stores from Pedro del Hierro, Cortefiel and Fifty Factory. The Group has a network of international buying offices in Spain, Hong Kong and

India India, officially the Republic of India ( Hindi: ), is a country in South Asia. It is the seventh-largest country by area, the second-most populous country, and the most populous democracy in the world. Bounded by the Indian Ocean on the ...

. Distribution is centralised at the Madrid

logistics Logistics is generally the detailed organization and implementation of a complex operation. In a general business sense, logistics manages the flow of goods between the point of origin and the point of consumption to meet the requirements of ...

platform, backed up by an additional centre in

Hong Kong Hong Kong ( (US) or (UK); , ), officially the Hong Kong Special Administrative Region of the People's Republic of China (abbr. Hong Kong SAR or HKSAR), is a city and special administrative region of China on the eastern Pearl River Delta i ...

, supplying both the Group's own stores and franchises. The multibrand growth strategy has been further reinforced through international expansion and the development of the online channel.

Brands

It is made up of four own brands: Cortefiel, Springfield, Women'Secret, Pedro del Hierro and an outlet chain: Fifty Factory. Each brand has its own design team as well as sales and management structure. They share the administration, finance, technology, expansion and sourcing and human resource divisions, as well as other corporate functions, based at the central offices in Madrid.

References

{{reflist Companies based in Madrid Private equity portfolio companies PAI Partners companies Permira companies Clothing brands of Spain Clothing retailers of Spain Online clothing retailers of Spain Retail companies established in 1880