Extra is a Norwegian discount

supermarket A supermarket is a self-service Retail#Types of outlets, shop offering a wide variety of food, Drink, beverages and Household goods, household products, organized into sections. Strictly speaking, a supermarket is larger and has a wider selecti ...

chain of 574 stores as of 2024. It is part of the

Coop Norge Coop Norge is a Norwegian cooperative. It is owned by 117 local cooperatives with approximately 2 million members. The company has its headquarters in Oslo. History The first cooperative store in Norway was opened in the 1850s and, on 27 June ...

cooperative and was until late 2015 named Coop Extra. The chain markets itself as being low-cost while maintaining large stores with a wide selection of items. The chain director of Extra is Daniel Kyrre Pedersen. Coop Extra was established in 2006, with its first store opening on 15 September in

Halden Halden (), between 1665 and 1928 known as Fredrikshald, is both a List of cities in Norway, town and a Municipalities of Norway, municipality in Østfold Counties of Norway, county, Norway. The municipality borders Sarpsborg to the northwest, R ...

. The chain expanded rapidly, much of it by rebranding other Coop stores such as Coop Prix. Many Rimi and ICA stores were rebranded to Extra in 2015 when Coop Norge bought up most of ICA AB's Norwegian operations. The chain competes mainly on offering lower prices. A price test by VG in 2015 found Extra to be the cheapest chain in Norway overall, albeit only trivially less than REMA 1000. The chain has its own low price brand, called Xtra, which always is the cheapest alternative. In 2023 the chain had 17.3% of the grocery store market share in Norway.

References

External links

Extra
Official website Supermarkets of Norway Retail companies established in 2006 2006 establishments in Norway {{supermarket-stub