A value-added service (VAS) is a popular

telecommunications industry The telecommunications industry within the sector of information and communication technology comprises all telecommunication/ telephone companies and Internet service providers, and plays a crucial role in the evolution of mobile communications ...

{{cite web, url=https://www.prweb.com/releases/global_mobile_value_added_services_vas_market_worldwide_industry_share_investment_trends_growth_size_strategy_and_forecast_research_report_2013/prweb11284640.htm, title=Global Mobile Value Added Services (VAS) Market: Worldwide Industry Share, Investment Trends, Growth, Size, Strategy And Forecast Research Report 2013, date=3 November 2013, work=PRWeb term for non- core services, or, in short, all services beyond standard voice calls and fax transmissions. However, it can be used in any service industry, for services available at little or no cost, to promote their primary business. In the telecommunications industry, on a conceptual level, value-added services ''add value'' to the standard service offering, spurring subscribers to use their phone more and allowing the operator to drive up their average revenue per user. For mobile phones, technologies like SMS, MMS and

data access Data access is a generic term referring to a process which has both an IT-specific meaning and other connotations involving access rights in a broader legal and/or political sense. In the former it typically refers to software and activities relat ...

were historically usually considered value-added services, but in recent years SMS, MMS and data access have more and more become core services, and VAS therefore has begun to exclude those services. Mobile VAS services can be categorized into: * Consumer behavior VAS * Network VAS * Enterprise VAS A distinction may also be made between standard (

peer-to-peer Peer-to-peer (P2P) computing or networking is a distributed application architecture that partitions tasks or workloads between peers. Peers are equally privileged, equipotent participants in the network, forming a peer-to-peer network of Node ...

) content and premium-charged content. These are called mobile value-added services (MVAS), which are often simply referred to as VAS. Value-added services are supplied either in-house by the

mobile network operator A mobile network operator (MNO), also known as a mobile network provider, mobile network carrier, mobile , wireless service provider, wireless carrier, wireless operator, wireless telco, or cellular company, is a telecommunications provider of se ...

themselves or by a third-party value-added service provider, also known as a content provider such as All Headline News or

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. Value-added service providers typically connect to the operator using protocols like Short message peer-to-peer protocol, connecting either directly to the

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or, increasingly, to a messaging gateway that gives the operator better control of the content. Several other operators are approaching banking on possible revenue streams by building value-added services (VAS), which is generally available with rewards-based schemes.

Major value-added services

Live streaming Livestreaming, live-streaming, or live streaming is the streaming media, streaming of video or Digital audio, audio in real-time communication, real time or near real time. While often referred to simply as ''streaming'', the real-time nature ...

Location-based service Location-based service (LBS) is a general term denoting software service (economics), services which use geographic data and information to provide services or information to users. LBS can be used in a variety of contexts, such as health, indoor ...

s * Missed call alerts and voicemail box * Mobile advertising * Mobile money and M-commerce based services * Mobile TV and OTT services *

Ring tone (The) Ring(s) may refer to: * Ring (jewellery), a round band, usually made of metal, worn as ornamental jewelry * To make a sound with a bell, and the sound made by a bell Arts, entertainment, and media Film and TV * ''The Ring'' (franchise), a ...

s * Online gaming * Ringback tone (RBT and RRBT) * SMS chatting and dating premium services *

Infotainment Infotainment (a portmanteau of ''information'' and ''entertainment''), also called soft news as a way to distinguish it from serious journalism or hard news, is a type of media, usually television or online, that provides a combination of inform ...

services * Stickering * WAP content downloads * Hello tune service

References

Telecommunication services