A considered purchase is a complex buying decision with a high degree of financial and/or emotional risk and reward. This process requires meaningful investigation and comparison by key decision makers and influencers prior to a

transaction Transaction or transactional may refer to: Commerce *Financial transaction, an agreement, communication, or movement carried out between a buyer and a seller to exchange an asset for payment *Debits and credits in a Double-entry bookkeeping syst ...

. All purchase decisions fall along a spectrum of complexity and consequence depending on the variables and relevant information involved. Unlike an impulse purchase, a considered purchase typically has a long purchase cycle and significant consequences. Considered purchase decisions exist in both the consumer and commercial realms involving both products and services.

References

{{business-stub Strategic management