Conceptual photography is a type of
photography
Photography is the visual arts, art, application, and practice of creating images by recording light, either electronically by means of an image sensor, or chemically by means of a light-sensitive material such as photographic film. It is empl ...
that illustrates an idea. There have been illustrative photographs made since the medium's invention, for example in the earliest
staged photographs, such as
Hippolyte Bayard's ''Self Portrait as a Drowned Man'' (1840). However, the term ''conceptual photography'' derives from
conceptual art, a movement of the late 1960s. Today the term is used to describe either a methodology or a genre.
Conceptual photography as a methodology
As a methodology conceptual photography is a type of photography that is staged to represent an idea. The 'concept' is both preconceived and, if successful, understandable in the completed image. It is most often seen in
advertising
Advertising is the practice and techniques employed to bring attention to a Product (business), product or Service (economics), service. Advertising aims to present a product or service in terms of utility, advantages, and qualities of int ...
and
illustration
An illustration is a decoration, interpretation, or visual explanation of a text, concept, or process, designed for integration in print and digitally published media, such as posters, flyers, magazines, books, teaching materials, animations, vi ...
where the picture may reiterate a headline or catchphrase that accompanies it. Photographic advertising and illustration commonly derive from
stock photography, which is often produced in response to current trends in image usage as determined by the research of picture agencies like
Getty Images or
Corbis. These photographs are therefore produced to visualize a predetermined concept. The advent of picture editing software like
Adobe Photoshop
Adobe Photoshop is a raster graphics editor developed and published by Adobe Inc., Adobe for Microsoft Windows, Windows and macOS. It was created in 1987 by Thomas Knoll, Thomas and John Knoll. It is the most used tool for professional digital ...
has allowed the greater manipulation of images to seamlessly combine elements that previously it would only have been possible to combine in graphic illustration.
Conceptual photography as a genre
The term 'conceptual photography' used to describe a genre may refer to the use of photography in
conceptual art or in contemporary art photography. In either case, the term is not widely used or consistently applied.
Conceptual photography and conceptual art
Conceptual art of the late 1960s and early 1970s often involved photography to document performances, ephemeral sculpture or actions. The artists did not describe themselves as photographers, for example
Edward Ruscha said "Photography's just a playground for me. I'm not a photographer at all." These artists are sometimes referred to as conceptual photographers but those who used photography extensively such as
John Hilliard and
John Baldessari and
Payam-e-Azadi are more often described as photoconceptualists or "artists using photography".
Conceptual photography and fine-art photography
Since the 1970s artists using photography like
Cindy Sherman and latterly
Thomas Ruff and
Thomas Demand have been described as conceptual. Although their work does not generally resemble the lo-fi aesthetic of 1960s conceptual art they may use certain methods in common such as documenting performance (Sherman), typological or serial imagery (Ruff) or the restaging of events (Demand). In fact the indebtedness to these and other approaches from conceptual art is so widespread in contemporary
fine-art photography
Fine-art photography is photography created in line with the vision of the photographer as artist, using photography as a medium for creative expression. The goal of fine-art photography is to express an idea, a message, or an emotion. This stand ...
that almost any work might be described as conceptual. The term has perhaps been used most specifically in a negative sense to distinguish some contemporary art photography from
documentary photography
Documentary photography usually refers to a popular form of photography used to chronicle events or environments both significant and relevant to history and historical events as well as everyday life. It is typically undertaken as professional ph ...
or
photojournalism
Photojournalism is journalism that uses images to tell a news story. It usually only refers to still images, but can also refer to video used in broadcast journalism. Photojournalism is distinguished from other close branches of photography (such ...
. This distinction has been made in the coverage of the
Deutsche Börse Photography Prize. Conceptual photography is often used interchangeably with fine-art photography, and there has been some dispute about whether there is a difference between the two. However, the central school of thought is that conceptual photography is a type of fine-art photography. Fine art photography is inclusive of conceptual photography. While all conceptual photography is fine art, not all fine art is conceptual.
References
{{Reflist
External links
What is Conceptual Photography? – themed films at Source Magazine*
ttps://www.wisegeek.com/what-is-conceptual-photography.htm What is Conceptual Photography? – Article at Wisegeek
Photography by genre
Conceptual art