CCU is a Chilean producer of diversified beverages founded in 1902. The company produces both alcoholic and non-alcoholic beverages, also operating in the food sector. They have operations in Chile, Argentina, Bolivia, Colombia, Paraguay, Uruguay and Peru.
CCU is notably far from obscurity in South America and is somewhat diverse. It is Chile's largest brewer, the second largest soft drink producer, the second largest wine producer, the largest bottler of
mineral water
Mineral water is water from a mineral spring that contains various minerals, such as salts and sulfur compounds. It is usually still, but may be sparkling ( carbonated/ effervescent).
Traditionally, mineral waters were used or consumed at t ...
and fruit-based beverages in Chile, one of the largest
pisco
Pisco is a colorless or yellowish-to-amber-colored spirit produced in winemaking regions of Peru and Chile. Made by distilling fermented grape juice into a high-proof spirit, it was developed by 16th-century Spanish settlers as an alternativ ...
producers in the region, and it participates in the candy manufacturing business. CCU is the second-largest brewer in Argentina and also participates in the cider, spirits and wine industries. In Uruguay and Paraguay, the Company is present in the beer, mineral and
bottled water
Bottled water is drinking water (e.g., Water well, well water, distilled water, Reverse osmosis, reverse osmosis water, mineral water, or Spring (hydrology), spring water) packaged in Plastic bottle, plastic or Glass bottle, glass water bott ...
, soft drinks and fruit-based beverage categories. In Bolivia, CCU participates in the beer, water, soft drinks and malt beverage categories. In Colombia, the Company participates in the beer industry and in Peru, in the
pisco
Pisco is a colorless or yellowish-to-amber-colored spirit produced in winemaking regions of Peru and Chile. Made by distilling fermented grape juice into a high-proof spirit, it was developed by 16th-century Spanish settlers as an alternativ ...
industry.
The CCU product portfolio includes its own brands, as well as licensed and imported brands, maintaining licensing agreements and / or joint ventures with
Heineken International
Heineken Naamloze vennootschap, N.V. (), branded as The Heineken Company is a Dutch multinational corporation, multinational brewery, brewing company, founded in 1864 by Gerard Adriaan Heineken in Amsterdam. Heineken owns over 165 breweries in m ...
N.V., Anheuser-Busch Inc. (now a wholly owned subsidiary of
Anheuser-Busch InBev
Anheuser-Busch InBev SA/NV, known as AB InBev, is an American-Belgian Multinational corporation, multinational Drink industry, drink and brewing company, brewing company based in Leuven, Belgium. It is the largest brewer in the world, and in 20 ...
N.V.),
PepsiCo
PepsiCo, Inc. is an American multinational corporation, multinational food, snack, and beverage corporation headquartered in Harrison, New York, in the hamlet of Purchase, New York, Purchase. PepsiCo's business encompasses all aspects of the f ...
Inc.,
Paulaner Brewery
Paulaner is a German brewery, established in 1634 in Munich by the Paulaner Order of mendicant friars. Now owned by the Schörghuber family, it is one of the six breweries which provides beer for Oktoberfest.
Paulaner ranks number six amon ...
GmbH & Co. KG, (
Brau Holding International GmbH & Co. KGaA),
Keurig Dr Pepper
Keurig Dr Pepper Inc. ( ), formerly Green Mountain Coffee Roasters (1979–2014) and Keurig Green Mountain (2014–2018), is a publicly traded American beverage and coffeemaker conglomerate with headquarters in Burlington, Massachusetts, and ...
Inc. (formerly Cadbury Schweppes and
Dr Pepper Snapple Group
Dr Pepper Snapple Group was an American multinational soft drink company based in Plano, Texas. Since July 2018, it is a business unit of the publicly-traded conglomerate Keurig Dr Pepper.
Formerly Cadbury Schweppes Americas Beverages, part of ...
Inc.),
Guinness Brewery
St. James's Gate Brewery is a brewery founded in 1759 in Dublin, Ireland, by Arthur Guinness. The company is now a part of Diageo, a company formed from the merger of Guinness and Grand Metropolitan in 1997. The main product of the brewery is ...
(a subsidiary of
Diageo
Diageo plc ( ) is a British Multinational corporation, multinational alcoholic beverage company, with its headquarters in London, England. It is a major distributor of Scotch whisky and other spirits and operates from 132 sites around the world ...
Plc), and
Societe des Produits Nestlé S.A..
In 1957, the first
digital computer
A computer is a machine that can be programmed to automatically carry out sequences of arithmetic or logical operations (''computation''). Modern digital electronic computers can perform generic sets of operations known as ''programs'', wh ...
arrived in Chile after the CCU purchased a
Univac
UNIVAC (Universal Automatic Computer) was a line of electronic digital stored-program computers starting with the products of the Eckert–Mauchly Computer Corporation. Later the name was applied to a division of the Remington Rand company and ...
to be delivered to
Valparaiso. The machine was one of the first documented cases in the
history of computer science in South America.
In December 2003, the company commissioned a series of commercials for
Cerveza Cristal
Cerveza Cristal (lit. ''Cristal Beer'') is a Chilean brand of pilsner beer, introduced in 1977 and sold by Compañía de Cervecerías Unidas (CCU).
History
The brand was registered as "Pilsener Cristal" in August 1977 and its commercial laun ...
, which were broadcast at the beginning of each advertising period during the broadcast of films from the ''
Star Wars
''Star Wars'' is an American epic film, epic space opera media franchise created by George Lucas, which began with the Star Wars (film), eponymous 1977 film and Cultural impact of Star Wars, quickly became a worldwide popular culture, pop cu ...
'' saga on
Canal 13, so that the spots seemed to be continuations of the preceding scenes. The campaign, titled ''
The Force is with Cristal Beer'', was awarded at various international events.
References
{{DEFAULTSORT:Compania Cervecerias Unidas
Companies listed on the Santiago Stock Exchange
Companies listed on the New York Stock Exchange
1902 establishments in Chile
Breweries in Chile
Manufacturing companies based in Santiago, Chile
PepsiCo bottlers
Companies established in 1902
Companies in the Índice de Precio Selectivo de Acciones