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''Comics Buyer's Guide'' (''CBG''; ), established in 1971, was the longest-running English-language
periodical Periodical literature (singularly called a periodical publication or simply a periodical) consists of Publication, published works that appear in new releases on a regular schedule (''issues'' or ''numbers'', often numerically divided into annu ...
reporting on the American
comic book A comic book, comic-magazine, or simply comic is a publication that consists of comics art in the form of sequential juxtaposed panel (comics), panels that represent individual scenes. Panels are often accompanied by descriptive prose and wri ...
industry. It awarded its annual Comics Buyer's Guide Fan Awards from 1983 to circa 2010. The publication ceased with the March 2013 issue.Frankenhoff, Brent (January 9, 2013)
"F+W Announces Closure of Comics Buyer’s Guide"
. ''Comics Buyer’s Guide''
Miller, John Jackson (January 9, 2013)

. ''The Comichron''
The magazine was headquartered in Iola, Wisconsin, after originally being published in the
Quad Cities The Quad Cities is a region of five cities (originally Tri-Cities, later four, see #History, History) in the U.S. states of Iowa and Illinois: Davenport, Iowa, Davenport and Bettendorf, Iowa, Bettendorf (the fifth to be included) in southeaster ...
region.


History


Alan Light years: 1971–1983

''CBG'' was founded in February 1971 by Alan Light under the title ''The Buyer's Guide for Comic Fandom'' (''TBG'') as a monthly newspaper in a tabloid format. ''TBG'' began primarily as an advertising venue – known in comics fandom as an "adzine", i.e. a
fanzine A fanzine (blend word, blend of ''fan (person), fan'' and ''magazine'' or ''zine'') is a non-professional and non-official publication produced by enthusiasts of a particular cultural phenomenon (such as a literary or musical genre) for the pleas ...
devoted to ads. Ron Frantz, in his book ''Fandom: Confidential'', traces the lineage of Light's endeavor to ''Stan's Weekly Express'' (aka ''WE''), a pioneering adzine published from 1969 to 1973, whose bare-bones approach was inspired by an "obscure journal of flower advertising known as ''Joe's Bulletin''". Frantz also provides background on Light's interaction with the WE Seal of approval program, with which he cooperated in order to help combat mail fraud. Frantz in addition describes the infamous long-running feud between Light and '' Comics Journal'' founder Gary Groth. ''TBG'''s frequency was changed to twice-monthly with issue #18 (August 1, 1972). Besides occasional letter columns, beginning with issue #19 (Aug. 15, 1972), prominent fans Don and Maggie Thompson began a monthly column, "Beautiful Balloons." A news column, "What Now?" by Murray Bishoff, was added with #26 (Dec. 1, 1972). These provided the editorial content required by the
United States Postal Service The United States Postal Service (USPS), also known as the Post Office, U.S. Mail, or simply the Postal Service, is an independent agencies of the United States government, independent agency of the executive branch of the federal governmen ...
to qualify for second class mail (along with paid subscriptions being instituted with issue #27, January 1, 1973). At this time, ''TBG'''s circulation was about 3,600 copies. ''TBG'' went weekly with issue #86 (July 18, 1975). In 1977, ''TBG'''s circulation topped 10,000. Cat Yronwode succeeded Bishoff as news reporter with issue #329 (March 7, 1980), renaming the column "Fit to Print".


Krause Publications years: 1983–2002

In 1983, ''The Buyer's Guide'' was purchased by
Krause Publications Krause Publications is an American publisher of hobby magazines and books. The company was started by Chester L. Krause (19232016) in 1952 and published '' Numismatic News''. In the coin collecting community the company is best known for its ...
. Columnists Don and Maggie Thompson were hired as editors. Krause changed the name with their first issue #482 (February 11, 1983) to ''Comics Buyer's Guide''. At that time Krause instituted the controversial CBG Customer Service Award, the display of which signifies an advertiser had a "clean bill of health". By the late 1980s, the publication had more than 20,000 subscribers. Writer Peter David's column, "But I Digress...", joined the publication in 1990. The magazine added Mark Evanier's column "P.O.V." in late 1994. In 1992, the magazine spun off its distributor and retailer news into a separate periodical, '' Comics & Games Retailer'' (which ceased publication in 2007). Co-editor Don Thompson died on May 23, 1994. In 1998, Krause brought on John Jackson Miller as managing editor and
Brent Frankenhoff Brent Frankenhoff (born February 10, 1966) is an American author and editor of books and magazines about comic books, best known for his work on ''Comics Buyer's Guide'' and the ''Standard Catalog of Comic Books''. A collector of comic books sinc ...
as projects editor, with Maggie Thompson remaining as editor. ''CBG'' was named Best Comics Publication in the 1985 Kirby Awards, and it was given the
Eisner Award The Will Eisner Comic Industry Awards, commonly shortened to the Eisner Awards, are awards for creative achievement in American comic books. They are regarded as the most prestigious and significant awards in the comic industry and often referred ...
for Best Comics-Related Periodical/Publication in 1992 and 1993. In July 2002, Krause was acquired by F+W Publications.


F+W Publications years: 2002–2013

With issue #1595 (June 2004), ''CBG'' changed its format from a weekly tabloid to a monthly perfect bound magazine. In addition, in hopes of enhancing
newsstand A newsagent's shop or simply newsagent's or paper shop (British English), newsagency (Australian English) or newsstand (American English, American and Canadian English) is a business that sells newspapers, magazines, cigarettes, snacks and oft ...
sales, ''CBG'' added a price guide for contemporary comics as well as other new features intended to make the magazine more appealing to those with an avid interest in comic books as an investment. This marketing strategy was also tied to the yearly publication of the '' Standard Catalog of Comic Books'', produced in conjunction with Human Computing, the makers of the comic collectors’ software ComicBase. In July 2005, the magazine began archiving past features at its CBGXtra.com service. Brett Frankenhoff was promoted to ''CBG'' Editor in 2006, with Maggie Thompson assuming the title of Senior Editor. In late 2009, ''CBG'''s page count was reduced, the perfect binding ended, and some of the features changed, including the removal of the price guide listings.


Cancelation and legacy

On January 9, 2013, Krause Publications announced the cancellation of ''Comics Buyer’s Guide'' effective with issue #1699 (March 2013). The website CBGXtra and its Facebook page continued as archived resources for a time but are no longer online, replaced by the website of the new owner '' Antique Trader''. ''
Alter Ego An alter ego (Latin for "other I") means an alternate Self (psychology), self, which is believed to be distinct from a person's normal or true original Personality psychology, personality. Finding one's alter ego will require finding one's other ...
'' #122 (Jan. 2014) was a tribute issue devoted to ''Comics Buyer's Guide'', with features regarding what would have made the 1700th ''CBG'' issue if the magazine had continued. A complete collection of ''TBG''/''CBG'' is held by the Michigan State University Comic Art Collection.


Columnists

''CBG'' hosted many columns over the years in addition to Don and Maggie Thompson's "Beautiful Balloons", Murray Bishoff's "What Now?", and Cat Yronwode's "Fit to Print". With issue #25 (Nov. 15, 1972) Martin L. Greim, publisher of the fanzine ''The Comic Crusader'', began to contribute an occasional column initially titled "M. L. G. on Comics", that later would be known as "Crusader Comments". With issue #162 in 1976 Shel Dorf began an occasional series "Shel Dorf and the Fantasy Makers" interviewing creators in comics, television and film. Another columnist in the 1970s was David Scroggy. Another column was Robert Ingersoll's "The Law is A Ass!". The column dealt with how comics writers erred in their depiction of the law, and what Ingersoll thought they should have done. It also dealt with procedural errors.Ingersoll, Bob
"The Law Is an Ass"
World Famous Comics. Retrieved May 3, 2014.
In the ''CBG'' era, the magazine has been noted for its letter column "Oh, So?", as well as columns by Peter David,
Tony Isabella Jenny Blake Isabella (born December 22, 1951), who writes under the names Tony Isabella and Jenny Blake, is an Americans, American comic book writer, editor, actor, artist and critic. She is the creator of Marvel Comics superhero Bill Foster (com ...
, Catherine Yronwode, Rick Norwood, Mark Evanier, John Jackson Miller, Bob Ingersoll, Heidi MacDonald, Rik Offenberger, Chuck Rozanski ("Tales from the Database"), Craig Shutt,
Beau Smith Beau Smith (born December 17, 1954, in Huntington, West Virginia) is an American comic book writer and columnist, best known for his work for DC Comics, Image Comics, IDW Publishing and as vice president of marketing for Eclipse Comics. Career ...
, Andrew Smith, and others. As part of the June 2004 switch to monthly publication, Maggie Thompson revived the "Beautiful Balloons" column.


Cartoons and strips

Cartoonists whose work appeared in ''CBG'' include Marc Hansen, Chuck Fiala, Jim Engel, Dan Vebber, Fred Hembeck, Mark Engblom, Brian Douglas Ahern, Chris Smigliano,
Mark Martin Mark Anthony Martin (born January 9, 1959), nicknamed "the Kid", is an American former stock car racing driver. He most notably drove the No. 6 Ford Motor Company, Ford for Roush Racing for the majority of his career. From 1989 to 2009, Martin wo ...
, Batton Lash, Brian Hayes, and others. For some years ''CBG'' reprinted installments of The Spirit comic strip by Will Eisner. The panel cartoon "Last Kiss" by John Lustig was also among the longtime fixtures. Professional comic book artists such as
Jack Kirby Jack Kirby (; born Jacob Kurtzberg; August 28, 1917 – February 6, 1994) was an American comics artist, comic book artist, widely regarded as one of the medium's major innovators and one of its most prolific and influential creators. He grew ...
, C.C. Beck and Alex Toth, as well as otherwise-unknown fan artists, regularly contributed covers along with headers and spot illustrations to the "Beautiful Balloons" and "Fit to Print" columns.


Comics Buyer's Guide Fan Awards

''CBG'' administered the annual Comics Buyer's Guide Fan Awards from 1983 to circa 2010, with the first awards announced in issue #500 (June 17, 1983). Upon taking over as ''CBG'' editors, Don and Maggie Thompson aspired to bring back a series of comic book fan awards like the Goethe Awards, which they had administered in the first half of the 1970s. (The Goethe Award — later known as the Comic Fan Art Award — originated with the Thompsons'
fanzine A fanzine (blend word, blend of ''fan (person), fan'' and ''magazine'' or ''zine'') is a non-professional and non-official publication produced by enthusiasts of a particular cultural phenomenon (such as a literary or musical genre) for the pleas ...
''Newfangles'' and then shared close ties with ''The Buyer's Guide to Comics Fandom''.Thompson, Maggie
"Comics Fan Awards 1961-1970"
''Comics Buyer's Guide'' (August 19, 2005).
Perhaps not coincidentally, ''TBG'' was given the Goethe Award for Favorite Fanzine in 1972.)Miller, John Jackson
"GOETHE/COMIC FAN ART AWARD WINNERS, 1971-74,"
''Comics Buyer's Guide'' (July 19, 2005).
The format and balloting of the CBG Fan Awards were in many ways derived from the Goethe Award/Comic Fan Art Award. The awards were initially voted on by ''CBG'' subscribers; the voting was later opened up to everyone. As many as 5,000 votes were cast per year during the 1990s. The awards were often presented at the annual Chicago ComiconMiller, John Jackson
"Comics Buyer's Guide: A Look Back: Launched as The Buyer's Guide for Comic Fandom, how a publication started by a teenager ran for nearly 1,700 issues,"
''Comichron''. Accessed Jan. 22, 2020.
until 1996 (when the Wizard Fan Awards moved in); from that point forward the CBG Award results were simply published in the magazine.


Further reading

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References


Notes


Sources

*


External links


"Comics Buyer's Guide"
Antique Trader.
Mark Engblom's CBG cartoons




{{American Comic Book Industry Awards Bimonthly magazines published in the United States Comics awards in the United States Comic book collecting Defunct magazines published in the United States Eisner Award winners for Best Comics-Related Periodical/Journalism Magazines about comics Magazines established in 1971 Magazines disestablished in 2013 Magazines published in Wisconsin Monthly magazines published in the United States Weekly magazines published in the United States