Cloud rap is a

subgenre Genre () is any form or type of communication in any mode (written, spoken, digital, artistic, etc.) with socially-agreed-upon conventions developed over time. In popular usage, it normally describes a category of literature, music, or other for ...

of Southern rap and

trap music Trap is a subgenre of hip hop music that originated in the Southern United States during the 1990s. The genre gets its name from the Atlanta slang word "trap", a house used exclusively to sell drugs. Trap music uses synthesized drums and is ch ...

that has several sonic characteristics of

lo-fi Lo-fi (also typeset as lofi or low-fi; short for low fidelity) is a music or production quality in which elements usually regarded as imperfections in the context of a recording or performance are present, sometimes as a deliberate choice. The ...

in its hazy, dreamlike and relaxed sound. Many music experts credit rapper

Lil B Brandon Christopher McCartney (born August 17, 1989), professionally known as Lil B and as his alter ego The BasedGod, is an American rapper. Lil B has recorded both solo and with Bay Area group The Pack. His solo work spans several genres, i ...

and producer Clams Casino as the early pioneers of this style. The term "cloud rap" is related to its internet birth and its ethereal style.

Origins

Cloud rap initially came out of

Atlanta Atlanta ( ) is the capital and most populous city of the U.S. state of Georgia. It is the seat of Fulton County, the most populous county in Georgia, but its territory falls in both Fulton and DeKalb counties. With a population of 498,71 ...

Houston Houston (; ) is the List of cities in Texas by population, most populous city in Texas, the Southern United States#Major cities, most populous city in the Southern United States, the List of United States cities by population, fourth-most pop ...

, and Memphis during the late 2000s. The term "cloud rap" is popularly used in reference to

, hazy rap. Elements of cloud rap, like lo-fi and dreamy atmospheres, can be heard as early as 2001 with cLOUDDEAD's self-titled album. Later in 2006 more building blocks, such as hazy and relaxed sounds, can be found in Viper's second album, Ready...and Willing. Some have attributed the term to rapper

. In a 2009 article, music writer Noz wrote that rapper

showed him a CGI image of a castle in the clouds and said "that's the kind of music I want to make," crediting

with the coining of the term. Producer Clams Casino has also been credited with pioneering the cloud rap sound as early as 2010 through collaborations with

. The term was also used in the Space Age Hustle blog's compilation of songs, '' 3 Years Ahead: The Cloud Rap Tape''. The compilation consists of songs that fall in the cloud rap genre. The genre garnered mainstream attention in 2011 with rapper A$AP Rocky's debut mixtape, Live. Love. A$AP.

Characteristics

Cloud rap is rhythmically similar to

and chill-wave but distinguishes itself with distorted, psychedelic samples and the inclusion of rap. The genre takes inspiration from the "diversity of influences and the easy accessibility" that cloud computing entails. Such influences include hip hop,

drum and bass Drum and bass (also written as drum & bass or drum'n'bass and commonly abbreviated as D&B, DnB, or D'n'B) is a genre of electronic dance music characterized by fast breakbeats (typically 165–185 beats per minute) with heavy bass and sub-ba ...

, grime, and

trip hop Trip hop (sometimes used synonymously with " downtempo") is a musical genre that originated in the early 1990s in the United Kingdom, especially Bristol. It has been described as a psychedelic fusion of hip hop and electronica with slow temp ...

, R&B, dance, indie, rock, and

pop Pop or POP may refer to: Arts, entertainment, and media Music * Pop music, a musical genre Artists * POP, a Japanese idol group now known as Gang Parade * Pop!, a UK pop group * Pop! featuring Angie Hart, an Australian band Albums * ''Pop'' (G ...

music genres. The label "cloud" denotes distinct characteristics of the genre such as its "hazy," ethereal aesthetic (in terms of both aural and visual expression) and its ambiguity as a genre without clearly defined borders. Cloud rap's lyrics sometimes revolve around themes of love and betrayal, as well as more typical themes found in popular music such as sex, drugs, and alienation. Frequently vocalists use nonsensical catchphrases and

Twitter Twitter is an online social media and social networking service owned and operated by American company Twitter, Inc., on which users post and interact with 280-character-long messages known as "tweets". Registered users can post, like, and ...

baits, such as interjections like "swag," and references to being "based," which highlights a sense of self-aware absurdity as an attempt at parody while embracing its genesis in Internet culture. Cloud rap pulls from a diversity of rap sounds and locales: from both the

East East or Orient is one of the four cardinal directions or points of the compass. It is the opposite direction from west and is the direction from which the Sun rises on the Earth. Etymology As in other languages, the word is formed from the fa ...

and West Coasts and the South. In particular, cloud rap often utilizes looped samples from female singers, and often from those whose voices have an ethereal quality. Often, cloud rap is released independently of

record label A record label, or record company, is a brand or trademark of music recordings and music videos, or the company that owns it. Sometimes, a record label is also a publishing company that manages such brands and trademarks, coordinates the prod ...

s, and cloud rap artists rely on internet services (such as

SoundCloud SoundCloud is an online audio distribution platform and music sharing website that enables its users to upload, promote, and share audio. Founded in 2007 by Alexander Ljung and Eric Wahlforss, SoundCloud is one of the largest music streaming s ...

YouTube YouTube is a global online video sharing and social media platform headquartered in San Bruno, California. It was launched on February 14, 2005, by Steve Chen, Chad Hurley, and Jawed Karim. It is owned by Google, and is the second most ...

, and

) to distribute and promote their music. It is also often mixed with Emo Rap, with a example being Oliver Francis's EP, If You Need A Friend

Artists and producers

Clams Casino produced three songs on

's 2009 mixtape ''6 Kiss''. In 2011, Clams Casino assisted

A$AP Rocky Rakim Athelaston Mayers (born October 3, 1988), known professionally as ASAP Rocky ( ; stylized as A$AP Rocky), is an American rapper, music producer and record executive. Born and raised in Harlem, he embarked on his musical career as a membe ...

in producing Live. Love. A$AP, one of the most listened to mixtapes in cloud rap with 1,164,114 listeners. The mixtape consists of common cloud rap elements and themes such as drug use, sex, and self-reflection. Like Clams Casino,

Imogen Heap Imogen Jennifer Heap (born 9 December 1977) is a British musician, singer, songwriter and record producer. Her work has been considered pioneering in pop and electropop music. Heap classically trained in piano, cello and clarinet starting at a ...

entered this genre in 2009, with her music being sampled by Clams Casino on Lil B's song "I'm God". Heap has since been sampled repeatedly by

. Heap further cemented herself in the cloud rap genre by being featured on Live. Love. A$AP in 2011. Swedish artist

Yung Lean Yung may refer to: * Yung (surname), Chinese surname * Yung Joc, (born Jasiel Robinson in 1983), an American rapper * Yung Wun, (born James Carlton Anderson in 1982), an American rapper * Yung Berg, (born Christian Ward in 1985), an American rap ...

became an eminent cloud rap artist in 2013 when the video for his single " Ginseng Strip 2002" went viral.

based rapper

Viper The Viperidae (vipers) are a family of snakes found in most parts of the world, except for Antarctica, Australia, Hawaii, Madagascar, and various other isolated islands. They are venomous and have long (relative to non-vipers), hinged fangs th ...

is often credited as being an early pioneer of cloud rap. Most of his songs contain simple self produced beats using a Yamaha Motif or

FL Studio FL Studio (previously known as FruityLoops before 2003) is a digital audio workstation (DAW) developed by the Belgian company Image-Line. FL Studio features a graphical user interface with a pattern-based music sequencer. The program is avail ...

. His most popular album, 2008's

You'll Cowards Don't Even Smoke Crack ''You'll Cowards Don't Even Smoke Crack'' is the fifth studio album by American rapper and record producer Viper (rapper), Viper. It was released on February 19, 2008, through his own homemade record label, Rhyme Time Records, and later released ...

, contains

style beats that sound similar to many modern cloud rap songs.

References

{{Hip hop 2000s in music 2010s in music 2010s fads and trends American styles of music Hip hop genres Microgenres

Origins

Characteristics

Artists and producers

See also

References