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A closed platform, walled garden, or closed ecosystem is a
software system A software system is a system of intercommunicating software component, components based on software forming part of a computer system (a combination of Computer hardware, hardware and software). It "consists of a number of separate Computer progr ...
wherein the carrier or service provider has control over
applications Application may refer to: Mathematics and computing * Application software, computer software designed to help the user to perform specific tasks ** Application layer, an abstraction layer that specifies protocols and interface methods used in a ...
, content, and/or
media Media may refer to: Communication * Means of communication, tools and channels used to deliver information or data ** Advertising media, various media, content, buying and placement for advertising ** Interactive media, media that is inter ...
, and restricts convenient access to non-approved applicants or content. This is in contrast to an open platform, wherein consumers generally have unrestricted access to applications and content.


Overview

For example, in
telecommunications Telecommunication, often used in its plural form or abbreviated as telecom, is the transmission of information over a distance using electronic means, typically through cables, radio waves, or other communication technologies. These means of ...
, the services and applications accessible on a cell phone on any given
wireless Wireless communication (or just wireless, when the context allows) is the transfer of information (''telecommunication'') between two or more points without the use of an electrical conductor, optical fiber or other continuous guided transm ...
device were formerly tightly controlled by the mobile operators. The operators limited the applications and developers that were available on users' home portals and home pages. Thus, a service provider might restrict user access to users whose account exhausted the pre-paid money on their account. This has long been a central issue constraining the telecommunications sector, as developers face huge hurdles in making their applications available to end-users. In a more extreme example, the regulated 1970s American telephone system,
Bell A bell /ˈbɛl/ () is a directly struck idiophone percussion instrument. Most bells have the shape of a hollow cup that when struck vibrates in a single strong strike tone, with its sides forming an efficient resonator. The strike may be m ...
, owned all the hardware (including all phones) and had indirect control over the information sent through their infrastructure. It was an open government-sanctioned
natural monopoly A natural monopoly is a monopoly in an industry in which high infrastructural costs and other barriers to entry relative to the size of the market give the largest supplier in an industry, often the first supplier in a market, an overwhelming adv ...
regulated by the
Communications Act of 1934 The Communications Act of 1934 is a United States federal law signed by President Franklin D. Roosevelt on June 19, 1934, and codified as Chapter 5 of Title 47 of the United States Code, et seq. The act replaced the Federal Radio Commission w ...
. However, in the landmark case '' Hush-A-Phone v. United States'', Bell unsuccessfully sued a company producing plastic telephone attachments. More generally, a walled garden can refer to a closed or exclusive set of information services provided for users. Similar to a real walled garden, a user is unable to escape this closed environment except through the designated entry/exit points or if the walls are removed.


Aspects

A 2008
Harvard Business School Harvard Business School (HBS) is the graduate school, graduate business school of Harvard University, a Private university, private Ivy League research university. Located in Allston, Massachusetts, HBS owns Harvard Business Publishing, which p ...
working paper, entitled "Opening Platforms: How, When and Why?", differentiated a platform's openness/closedness by four aspects and gave example platforms:


Examples

Some examples of walled gardens include: * In the 1990s, AOL developed what later was called its "walled garden" model of service. The idea was to preferentially offer sponsored content to users when possible. During this period, CBS paid to provide sports content, ABC paid to provide news, and 1-800-Flowers paid to be the default florist for anyone seeking one. This strategy became AOL's first good method for selling advertisements. In its time, this method was highly profitable to AOL. *
Amazon Amazon most often refers to: * Amazon River, in South America * Amazon rainforest, a rainforest covering most of the Amazon basin * Amazon (company), an American multinational technology company * Amazons, a tribe of female warriors in Greek myth ...
's Kindle line of eReaders. As an October 2011 ''
Business Insider ''Business Insider'' (stylized in all caps: BUSINESS INSIDER; known from 2021 to 2023 as INSIDER) is a New York City–based multinational financial and business news website founded in 2007. Since 2015, a majority stake in ''Business Inside ...
'' article, entitled "How Amazon Makes Money From The Kindle" observes: "Amazon's Kindle is no longer just a product: It's a whole ecosystem." Moreover, as ''Business Insider'' noted "The Kindle ecosystem is also Amazon's fastest-growing product and could account for more than 10% of the company's revenue next year." *
Apple An apple is a round, edible fruit produced by an apple tree (''Malus'' spp.). Fruit trees of the orchard or domestic apple (''Malus domestica''), the most widely grown in the genus, are agriculture, cultivated worldwide. The tree originated ...
iOS Ios, Io or Nio (, ; ; locally Nios, Νιός) is a Greek island in the Cyclades group in the Aegean Sea. Ios is a hilly island with cliffs down to the sea on most sides. It is situated halfway between Naxos and Santorini. It is about long an ...
and other mobile devices, which are restricted to running pre-approved applications from a
digital distribution Digital distribution, also referred to as content delivery, online distribution, or electronic software distribution, among others, is the delivery or distribution of information or materials through digital platforms. The distribution of digital ...
service. *
Barnes & Noble Barnes & Noble Booksellers is an American bookseller with the largest number of retail outlets in the United States. The company operates approximately 600 retail stores across the United States. Barnes & Noble operates mainly through its B ...
's Nook devices. In late December 2011, B&N began pushing the automatic, over-the-air firmware update 1.4.1 to Nook Tablets that removed users' ability to gain root access to the device and the ability to sideload applications from sources other than the official Barnes and Noble NOOK Store (without modding). Nook HD devices were similarly "closed", until May 2013, when BN opened its ecosystem somewhat by permitting users to install the Google Play Store and the various Android apps offered there, including those of rivals, such as Audible.com,
ComiXology Iconology Inc., d/b/a ComiXology (styled comiXology), was a cloud-based digital distribution platform for comics owned by Amazon, with over 200 million comic downloads . At its height it offered a selection of more than 100,000 comic books, g ...
, Kindle, Kobo, and Google itself. * The
Encrypted Media Extensions Encrypted Media Extensions (EME) is a W3C specification for providing a communication channel between web browsers and the Content Decryption Module (CDM) software which implements digital rights management (DRM). This allows the use of HTML vide ...
specification provides
API An application programming interface (API) is a connection between computers or between computer programs. It is a type of software interface, offering a service to other pieces of software. A document or standard that describes how to build ...
s to control playback of encrypted content. This is part of the
World Wide Web Consortium The World Wide Web Consortium (W3C) is the main international standards organization for the World Wide Web. Founded in 1994 by Tim Berners-Lee, the consortium is made up of member organizations that maintain full-time staff working together in ...
's web standards and was authored by members working from
Google Google LLC (, ) is an American multinational corporation and technology company focusing on online advertising, search engine technology, cloud computing, computer software, quantum computing, e-commerce, consumer electronics, and artificial ...
,
Microsoft Microsoft Corporation is an American multinational corporation and technology company, technology conglomerate headquartered in Redmond, Washington. Founded in 1975, the company became influential in the History of personal computers#The ear ...
and
Netflix Netflix is an American subscription video on-demand over-the-top streaming service. The service primarily distributes original and acquired films and television shows from various genres, and it is available internationally in multiple lang ...
. * Kwangmyong, the national intranet service that operates in North Korea. It operates as a "walled garden" network, as no information from overseas is permitted to enter the network without government approval. * Verizon Wireless'
CDMA Code-division multiple access (CDMA) is a channel access method used by various radio communication technologies. CDMA is an example of multiple access, where several transmitters can send information simultaneously over a single communicatio ...
network and policies effectively prohibiting activation of non-Verizon sanctioned devices on their network. Verizon Wireless is frequently noted (and often criticized) for this practice. * Permissioned blockchains have been called the “walled gardens” of 2017. *
Video game console A video game console is an electronic device that Input/output, outputs a video signal or image to display a video game that can typically be played with a game controller. These may be home video game console, home consoles, which are generally ...
s have a long history of walled gardens, with developers needing to purchase licences to develop for the platform, and, in some cases, needing editorial approval from the console manufacturer prior to publishing games. * Super-apps such as
WeChat WeChat or Weixin in Chinese ( zh, c=微信, p=Wēixìn , l=micro-message) is an instant messaging, social media, and mobile payment mobile app, app developed by Tencent. First released in 2011, it became the world's largest standalone mobile a ...
, X, and
Telegram Telegraphy is the long-distance transmission of messages where the sender uses symbolic codes, known to the recipient, rather than a physical exchange of an object bearing the message. Thus flag semaphore is a method of telegraphy, whereas pi ...
have been called walled gardens by critics.


See also

* Data portability *
Vendor lock-in In economics, vendor lock-in, also known as proprietary lock-in or customer lockin, makes a customer dependent on a vendor for products, unable to use another vendor without substantial switching costs. The use of open standards and alternati ...
* Business ecosystem *
Dark web The dark web is the World Wide Web content that exists on darknets ( overlay networks) that use the Internet but require specific software, configurations, or authorization to access. Through the dark web, private computer networks can communica ...
* Defective by Design *
Digital rights management Digital rights management (DRM) is the management of legal access to digital content. Various tools or technological protection measures, such as access control technologies, can restrict the use of proprietary hardware and copyrighted works. DRM ...
* Enshittification *
Gated community A gated community (or walled community) is a form of residential community or housing estate containing strictly controlled entrances for pedestrians, bicycles, and automobiles, and often characterized by a closed perimeter of walls and fences ...
*
Open source Open source is source code that is made freely available for possible modification and redistribution. Products include permission to use and view the source code, design documents, or content of the product. The open source model is a decentrali ...
* Software protection dongle * Registered user


References

{{Embedded systems Application programming interfaces Computing platforms Hardware restrictions