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"Cliché (Hush Hush)" is a song recorded by Romanian recording artist
Alexandra Stan Alexandra Ioana Stan (born 10 June 1989) is a Romanian singer. Born in Constanța, she made her worldwide breakthrough with the 2010 single " Mr. Saxobeat", which was written and produced by Marcel Prodan and Andrei Nemirschi. They had previous ...
for her Japan-only reissue of the same name (2013). Written and produced by Marcel Prodan and Andrei Nemirschi, it was first released for digital download on 3 October 2012 in Romania through
MediaPro Mediaproducción, S.L.U., better known as Mediapro, is a multimedia communications group in Spain founded in April 1994 in Barcelona. The company is well involved in movie and television production. The company holds branch offices in Madrid, S ...
. Described as a
dance-pop Dance-pop is a Music genre, genre of electronic dance music that originated in the late 1970s to early 1980s. It is generally uptempo music intended for nightclubs with the intention of being danceable but also suitable for contemporary hit ra ...
track that features
eurodance Eurodance (sometimes referred to as Euro-NRG) is a genre of electronic dance music that originated in the late 1980s in Europe. It combines many elements of Hip-hop, rap, techno and Eurodisco. This genre of music is heavily influenced by the use ...
elements into its sound, "Cliché (Hush Hush)" discusses different themes of love. An accompanying music video for the single was posted onto YouTube on 27 September 2012, being filmed by Iulian Moga at Palatul Snagov. It was generally praised by music critics, with
Los 40 Principales Los 40 (stylized as LOS40, formerly ''Los 40 Principales'', ) is a Spanish Top 40-themed music radio station that broadcasts current and recent music, primarily focusing on genres such as pop, dance, electropop, Electro Latin, and Reggaeton. Th ...
citing it under their list of Stan's best clips. Particularly, a scene of the video was compared to vampire movies for teenagers, while another one to 1970s film works. The track peaked at number 91 in native Romania, as well as at numbers 11 and 28 in Japan and Italy, respectively. It was promoted by several live performances, including a tour throughout the United States and an appearance at French music event Starlooor 2012.


Composition and reception

According to Romanian sources, "Cliché (Hush Hush)" is a "dynamic"
dance-pop Dance-pop is a Music genre, genre of electronic dance music that originated in the late 1970s to early 1980s. It is generally uptempo music intended for nightclubs with the intention of being danceable but also suitable for contemporary hit ra ...
track that incorporates influences of
Eurodance Eurodance (sometimes referred to as Euro-NRG) is a genre of electronic dance music that originated in the late 1980s in Europe. It combines many elements of Hip-hop, rap, techno and Eurodisco. This genre of music is heavily influenced by the use ...
into its sound; its lyrics speak about love. About the message of the song, Stan confessed that it "shows love in different ways and portrays as well relationships between obvious couples, which fall into a certain pattern. Love can transform everyone and everything in the most wonderful and important thing in the universe". Alvaro from Spanish music website Popelera pointed out major differences between the dance style of the track and that of its predecessor, "
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" (2012), while Alexandra Necula, writing for Romanian portal Info Music, drew comparisons with the
Pussycat Dolls The Pussycat Dolls were an American girl group and dance ensemble, founded in Los Angeles, California, by choreographer Robin Antin in 1995 as a neo-burlesque troupe. At the suggestion of Jimmy Iovine, Antin decided to take the troupe mainst ...
' single " Hush Hush; Hush Hush" (2009). Kevin Apaza of Direct Lyrics implied that Stan " teppedaway from her 'signature' (very saxobeat) sound to test other 'dance' waters", and wrote that the song "ain't very catchy but e likesthe pre and the main chorus. Plus, the song is super remixable, ecan already imagine fist-pumping new versions."


Music video

An accompanying music video for the song was uploaded onto the YouTube channel of Stan's label, Maan Studio, on 27 September 2012, after teasing it on 19 September. The clip was filmed by Iulian Moga at Palatul Snagov. It commences with Stan entering a party hall in sepia while being pictured by a photographer. Following her flirting with the man, she leaves the room and the video introduces to pool-party in normal color, where Stan dances along with fellow background dancers sporting a pink outfit. Next, the singer is shown in a dark hall, sitting on an old-fashioned couch. Following this, Stan is portrayed in a church, with her body and face being covered by a red robe; fellow black-clothed people surround her. Subsequently, scenes with the singer and her love interest from a hotel room are shown, after which the clip ends with the people from the church scene getting out of disguise and running through the hall in white lingerie, followed by Stan dancing around a fire after letting candles falling down at a date with her boyfriend. Necula compared the opening scene of the video to 1970s films, while stating that some parts of the clip did not match with the song's message. She went on to compare the church scene to
vampire films Vampire films have been a staple in world cinema since the era of silent films, so much so that the depiction of vampires in popular culture is strongly based upon their depiction in films throughout the years. The most popular cinematic adaptat ...
for teenagers; Necula stated that one of the outfits sported by Stan were inspired by S&M fetish. Apaza from Direct Lyrics stated that "her clip is like a mix of
Paulina Rubio Paulina Susana Rubio Dosamantes (; born 17 June 1971) is a Mexican singer, songwriter and television personality. Referred to as "Honorific nicknames in popular music, The Golden Girl", she first achieved recognition as a member of the successf ...
,
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and J.Lo's '
Dance Again "Dance Again" is a song recorded by American singer Jennifer Lopez for her first greatest hits album, '' Dance Again... the Hits'' (2012). It features guest vocals from American rapper Pitbull. The song was written by Enrique Iglesias, Bilal "T ...
' (the orgy scenes)." Showbiz.ro Mia felt that the "80s vibe of the video coincided with the melodic line".
Los 40 Principales Los 40 (stylized as LOS40, formerly ''Los 40 Principales'', ) is a Spanish Top 40-themed music radio station that broadcasts current and recent music, primarily focusing on genres such as pop, dance, electropop, Electro Latin, and Reggaeton. Th ...
cited the video as one of Stan's best clips ever.


Live performances

To promote "Cliché (Hush Hush)", Stan embarked on a tour in the United States. She also provided live performances of the song throughout her concert tours that promoted the Japan-only reissue. Furthermore, Stan sang the song in a medley with "
Mr. Saxobeat "Mr. Saxobeat" is a song by Romanian singer Alexandra Stan, released on 12 September 2010 as the second single from her debut studio album, '' Saxobeats'' (2011). The track was written and produced by Marcel Prodan and Andrei Nemirschi, and was ...
", "
Get Back (ASAP) "Get Back (ASAP)" is a song recorded by Romanian singer Alexandra Stan, released on 28 March 2011 by Play On / Jeff Records as the third single from her debut studio album, ''Saxobeats'' (2011). The track was written and produced by Marcel Prodan ...
" and "Lemonade" at French event Starfloor 2012.


Track listing

*Italian remixes EP # "Cliché (Hush Hush)" (Raf Marchesini Remix) – 3:35 # "Cliché (Hush Hush)" (Raf Marchesini Remix Edit) – 6:15 # "Cliché (Hush Hush)" (Da Brozz Remix) – 3:51 # "Cliché (Hush Hush)" (Da Brozz Remix Edit) – 5:32 *Romanian digital download # "Cliché (Hush Hush)" – 3:23 *Italian digital download # "Cliché (Hush Hush)" (Radio Edit) – 3:23 # "Cliché (Hush Hush)" (Maan Extended Version) – 4:25 *Italian digital download (acoustic version) # "Cliché (Hush Hush)" (Acoustic Version) – 3:22


Credits and personnel

Credits adapted from the liner notes of ''Cliché (Hush Hush)'' and ''The Collection''.''The Collection'' (CD Booklet).
Alexandra Stan Alexandra Ioana Stan (born 10 June 1989) is a Romanian singer. Born in Constanța, she made her worldwide breakthrough with the 2010 single " Mr. Saxobeat", which was written and produced by Marcel Prodan and Andrei Nemirschi. They had previous ...
. Japan:
Victor Entertainment is a subsidiary of JVCKenwood that produces and distributes music, movies and other entertainment products such as anime and television shows in Japan. It is known as JVC Entertainment in countries where Sony Music Entertainment operates the RC ...
. 2015
*Alexandra Stan – lead vocals *Iulian Moga – director *Andrei Nemirschi – songwriter, producer, photography *Maan Studio – recording studio *Marcel Prodan – songwriter, producer *Iliaro Drago – artists and repertoire


Charts


Release history


See also

*
List of music released by Romanian artists that has charted in major music markets Since the 1970s, songs and albums released by Romanian artists have charted and received certifications in the world's largest music markets. The first Romanian artist to chart in such markets was the nai player Gheorghe Zamfir. His studio a ...


References

{{DEFAULTSORT:Cliche (Hush Hush) (song) 2012 songs Alexandra Stan songs Blanco y Negro Records singles English-language Romanian songs Dance-pop songs Romanian songs