
Chloé () is a French luxury
fashion
Fashion is a term used interchangeably to describe the creation of clothing, footwear, Fashion accessory, accessories, cosmetics, and jewellery of different cultural aesthetics and their mix and match into Clothing, outfits that depict distinct ...
house founded in 1952 by
Gaby Aghion
Gabrielle Aghion (née Hanoka; 3 March 1921 – 27 September 2014) was a French fashion designer and founder of the French fashion house Chloé. She is said to have coined the phrase "''Ready-to-wear, prêt-à-porter''".
Early life
Gabrie ...
. In 1953, Aghion joined forces with Jacques Lenoir, formally managing the business side of the brand, allowing Aghion to purely pursue the creative growth of Chloé. Its headquarters are located in Paris.
The house is owned by luxury brands holding company
Richemont
Compagnie Financière Richemont S.A., commonly known as Richemont, is a Switzerland-based luxury goods holding company founded in 1988 by South African businessman Johann Rupert. Through its various subsidiaries, Richemont produces and sells jew ...
Group. Chloé has been worn by many celebrities, including
Marion Cotillard
Marion Cotillard (; born 30 September 1975) is a French actress who has appeared in both European and Hollywood productions. She is the recipient of List of awards and nominations received by Marion Cotillard, various accolades, including an Ac ...
,
Sienna Miller
Sienna Rose Diana Miller (born 28 December 1981) is an American-British actress. Born in New York City and raised in London, she began her career as a photography model, appearing in the pages of Italian '' Vogue'' and for the 2003 Pirelli Cale ...
,
Madonna
Madonna Louise Ciccone ( ; born August 16, 1958) is an American singer, songwriter, record producer, and actress. Referred to as the "Queen of Pop", she has been recognized for her continual reinvention and versatility in music production, ...
,
January Jones,
Maggie Gyllenhaal
Margalit Ruth "Maggie" Gyllenhaal ( , ; born November 16, 1977) is an American actress and filmmaker. Part of the Gyllenhaal family, she is the daughter of filmmakers Stephen Gyllenhaal and Naomi Achs, and the older sister of actor Jake Gylle ...
,
Kirsten Dunst
Kirsten Caroline Dunst (; born April 30, 1982) is an American actress. She made her acting debut in the anthology film ''New York Stories'' (1989) and has since starred in several film and television productions. She has received several awar ...
,
Cameron Diaz
Cameron Michelle Diaz (born August 30, 1972) is an American actress. Prolific in both comedy and drama, Cameron Diaz filmography, her films have grossed over $3 billion in the U.S. box-office. Her output of romantic comedies in the late 1990s a ...
,
Emma Stone
Emily Jean "Emma" Stone (born November 6, 1988) is an American actress and film producer. Her accolades include two Academy Awards, two British Academy Film Awards, and two Golden Globe Awards. In 2017, she was the world's highest-paid actr ...
,
Clémence Poésy
Clémence Guichard (born 30 October 1982), known professionally as Clémence Poésy (), is a French actress and fashion model. After starting on the stage as a child, Poésy studied drama and has been active in both film and television since 19 ...
and
Katie Holmes
Kate Noelle Holmes (born December 18, 1978) is an American actress. She first achieved fame as Joey Potter on the television series ''Dawson's Creek'' (1998–2003).
Holmes made her film debut with a supporting role in Ang Lee's '' The Ice Sto ...
.
The brand is characterized by a youthful and bohemian aesthetic, and has produced several successful fragrances. As of October 2023, Chemena Kamali is its
creative director
A creative director is a person who makes high-level creative decisions; oversees the creation of creative assets such as advertisements, products, events, or logos; and directs and translates the creative people who produce the end results. Creat ...
.
History
Chloé was founded in 1952 by Egyptian-born
Gaby Aghion
Gabrielle Aghion (née Hanoka; 3 March 1921 – 27 September 2014) was a French fashion designer and founder of the French fashion house Chloé. She is said to have coined the phrase "''Ready-to-wear, prêt-à-porter''".
Early life
Gabrie ...
, who sought to offer luxury ''
prêt-à-porter
Ready-to-wear (RTW)also called ''prêt-à-porter'', or off-the-rack or off-the-peg in casual useis the term for garments sold in finished condition in standardized sizes, as distinct from made-to-measure or bespoke clothing tailored to a parti ...
'' (ready-to-wear)—a concept new at that time. Gaby Aghion and her partner Jacques Lenoir continued to run the house until 1985, when Chloé was bought by
Alfred Dunhill Ltd. (now part of
Richemont
Compagnie Financière Richemont S.A., commonly known as Richemont, is a Switzerland-based luxury goods holding company founded in 1988 by South African businessman Johann Rupert. Through its various subsidiaries, Richemont produces and sells jew ...
).
Timeline
* 1952: Chloé is founded by
Gaby Aghion
Gabrielle Aghion (née Hanoka; 3 March 1921 – 27 September 2014) was a French fashion designer and founder of the French fashion house Chloé. She is said to have coined the phrase "''Ready-to-wear, prêt-à-porter''".
Early life
Gabrie ...
, a Parisian of Egyptian-Jewish origin. She and her partner, Jacques Lenoir, were among the first to become aware of the rising demand for collections that could merge the strict requirements of haute couture and those of ready-to-wear.
* 1956: The first collection is introduced at
Café de Flore
Café de Flore () is one of the oldest coffeehouses in Paris, known for its emblematic shopfront and celebrated for its famous clientele, which in the past included influential writers, philosophers, and members of Parisian high society (tout-Par ...
, one of their favorite cafes and the meeting place of artists in Paris. The collection was designed by Gaby Aghion and made by a first assistant at Lelong. Gaby Aghion and Jacques Lenoir start hiring young talented designers, who would eventually make a name of their own: Christiana Bailly,
Michèle Rosier
Michèle Rosier (; born Michèle Raudnitz, 3 June 1929 – 2 April 2017) was a French fashion journalist and designer who founded the V de V sportswear label. In addition to this, she worked as a film director and screenwriter since 1973.
Early ...
,
Maxime de la Falaise,
Graziella Fontana
Graziella Fontana is a Genoese Italian fashion designer who was active in the London Mod fashion scene in the 1960s and early 1970s. One of her designs, a hotpants suit in check Liberty cotton, was chosen as the Dress of the Year in 1971.
Fon ...
, Tan Giudicelli, Guy Paulin, Carlos Rodriguez.
* 1966:
Karl Lagerfeld
Karl Otto Lagerfeld also called Kaiser Karl (; 10 September 1933 – 19 February 2019) was a German fashion designer, photographer, and creative director.
Lagerfeld began his career in fashion in the 1950s, working for several top fashion hous ...
is the main designer and Chloé becomes one of the symbolic brands of the 1970s. Among its customers :
Jackie Kennedy
Jacqueline Lee Kennedy Onassis ( ; July 28, 1929 – May 19, 1994) was an American writer, book editor, and socialite who served as the first lady of the United States from 1961 to 1963, as the wife of President John F. Kennedy. A popular f ...
,
Brigitte Bardot
Brigitte Anne-Marie Bardot ( ; ; born 28 September 1934), often referred to by her initials B.B., is a French former actress, singer, and model as well as an animal rights activist. Famous for portraying characters with Hedonism, hedonistic life ...
,
Maria Callas
Maria Callas (born Maria Anna Cecilia Sophia Kalogeropoulos; December 2, 1923 – September 16, 1977) was an American-born Greek soprano and one of the most renowned and influential opera singers of the 20th century. Many critics praised ...
and
Grace Kelly
Grace Patricia Kelly (November 12, 1929 – September 14, 1982), also known as Grace of Monaco, was an American actress and Princess of Monaco as the wife of Prince Rainier III from their marriage on April 18, 1956, until her death in 1982. ...
.
* 1971: The first Chloé boutique opens at the 3 rue Gribeauval in Paris.
* 1985: The company is acquired by the
Richemont group
Compagnie Financière Richemont S.A., commonly known as Richemont, is a Switzerland-based luxury goods holding company founded in 1988 by South African businessman Johann Rupert. Through its various subsidiaries, Richemont produces and sells jew ...
.
* 1980s: Chloé keeps working with promising and eventually famous artistic directors:
Martine Sitbon
Martine Sitbon is a French fashion designer.
Biography
After spending her childhood in Morocco and a short stay at the Lycée Chateaubriand in Rome (Chateaubriand High School in Rome), the young Martine Sitbon returned to Paris in the early 1960 ...
in 1988,
Karl Lagerfeld
Karl Otto Lagerfeld also called Kaiser Karl (; 10 September 1933 – 19 February 2019) was a German fashion designer, photographer, and creative director.
Lagerfeld began his career in fashion in the 1950s, working for several top fashion hous ...
in 1992.
* 2001:
Kirsten Dunst
Kirsten Caroline Dunst (; born April 30, 1982) is an American actress. She made her acting debut in the anthology film ''New York Stories'' (1989) and has since starred in several film and television productions. She has received several awar ...
,
Natalie Portman
Natalie Hershlag{{efn, Some Hebrew sources claim that her birth name was "Neta-Lee Hershleg" ({{langx, he, נטע-לי הרשלג) and later, her first name was Americanized to "Natalie". {{Cite news , last=Shamir , first=Oron , date=August ...
, and
Lou Doillon
Lou Doillon (born 4 September 1982) is a French-British singer and actress. She is the daughter of French director Jacques Doillon and English actress and singer Jane Birkin.
Doillon started her career as a model during her teenage years and ...
become customers.
* 2002: Chloé launches a line of bags, small leather goods and shoes. Among Phoebe Philo’s notable achievements at the brand was introducing the Paddington bag, a leather handbag that became one of the first
“It” bags.
* 2009: Hannah MacGibbon introduces her first collection in March at the Spring-Summer 2009 runway. She cited the fashion illustrations of
Antonio Lopez as an inspiration. American actress, former model and fashion designer
Chloë Sevigny
Chloë Stevens Sevigny ( ; born November 18, 1974) is an American actress. Known for her work in independent films with controversial or experimental themes, her accolades include a Golden Globe Award, in addition to a nomination for an Acade ...
becomes a spokesperson for the company.
* 2023: Chloé collaborates with
Angelina Jolie
Angelina Jolie ( ; born Angelina Jolie Voight, , June 4, 1975) is an American actress, filmmaker, and humanitarian. The recipient of List of awards and nominations received by Angelina Jolie, numerous accolades, including two Academy Awards ...
's newly launched fashion brand, Atelier Jolie.
* 2024: Chloé Perfume names
Guan Xiaotong
Guan Xiaotong (; born 17 September 1997) is a Chinese actress and singer of Manchu descent. She is known for her roles in films '' The Left Ear'' and ''Shadow''; and the television series '' To Be a Better Man''. From an early age, her family e ...
as its first Chinese brand ambassador.
Artistic directors
* 1974–1988:
Karl Lagerfeld
Karl Otto Lagerfeld also called Kaiser Karl (; 10 September 1933 – 19 February 2019) was a German fashion designer, photographer, and creative director.
Lagerfeld began his career in fashion in the 1950s, working for several top fashion hous ...
* 1988–1992:
Martine Sitbon
Martine Sitbon is a French fashion designer.
Biography
After spending her childhood in Morocco and a short stay at the Lycée Chateaubriand in Rome (Chateaubriand High School in Rome), the young Martine Sitbon returned to Paris in the early 1960 ...
* 1992–1996:
Karl Lagerfeld
Karl Otto Lagerfeld also called Kaiser Karl (; 10 September 1933 – 19 February 2019) was a German fashion designer, photographer, and creative director.
Lagerfeld began his career in fashion in the 1950s, working for several top fashion hous ...
* 1997–2001:
Stella McCartney
Stella Nina McCartney (born 13 September 1971) is an English fashion designer. She is a daughter of English singer-songwriter Paul McCartney and American photographer and animals rights activist Linda McCartney. Like her parents, McCartney is ...
* 2001–2006:
Phoebe Philo
Phoebe Philo OBE (born 25 October 1973) is an English fashion designer. She was the creative director of fashion brands Céline from 2008 to 2017 and Chloé from 2001 to 2006. Her eponymous line launched in 2023.
Early life
Background
Philo ...
* 2006–2008: Paulo Melim Andersson
* 2008–2011: Hannah MacGibbon
* 2011–2017:
Clare Waight Keller
* 2017–2020: Natacha Ramsay-Levi
* 2020–2023:
Gabriela Hearst
* 2023–present:
Chemena Kamali
CEOs
* 1999–2009:
Ralph Toledano
* 2010–2019: Geoffroy de la Bourdonnaye
* 2019–2023: Riccardo Bellini
* 2024–present: Laurent Malecaze
''See by Chloé''
Established as a
diffusion line
A diffusion line (also known as a bridge line) is a secondary line of merchandise created by a high-end fashion house or fashion designer that retails at lower prices. These ranges are separate from a fashion house's "signature line", or principal ...
in 2001, See by Chloé at its peak represented about 10 percent of Chloé's total business. Designers included Laure de Sade (2011–2012). In 2022, the brand announced plans to phase out its See by Chloé business over the following three years. For the time of the brand's existence, Italy’s SINV SpA held the license for production of See by Chloé ready-to-wear, and also handled distribution for all but certain European markets. Bags, shoes and jewelry under the label were produced and distributed in house.
Other products
Beauty products
In 1973, Chloé introduced its first scent, Chloé Classique. With the purchase of Unilever Cosmetics International in 2005,
Coty
Coty Inc. is an American multinational beauty company founded in 1904 by François Coty. With its subsidiaries, it develops, manufactures, markets, and distributes fragrances, cosmetics, skin care, nail care, and both professional and retail hai ...
acquired the perfume license for Chloé, among other brands. In 2012, Coty launched a See by Chloé fragrance.
Eyewear
For corrective eyewear frames and sunglasses, Chloé has had licensing agreements with
Marcolin (from 1998),
Marchon Eyewear (2012–2019) and
Kering Eyewear (since 2020).
Advertising campaigns
For its advertising campaigns, Chloé has been working with photographers like
Tom Munro (1998),
Taryn Simon
Taryn Simon (born February 4, 1975) is an American multidisciplinary artist who works in photography, text, sculpture, and performance.
Currently residing and maintaining a studio practice in New York City, Simon has had work featured in the Ve ...
(2000–2001),
Craig McDean
Craig McDean (born 1964 in England) is a British fashion photographer, originally from Middlewich, now based in New York City.
Life
McDean originally trained and worked as a car mechanic before studying photography at Mid Cheshire College (OND ...
(2003),
Terry Richardson
Terrence Richardson (born August 14, 1965) is an American former fashion and portrait photographer. He has shot advertising campaigns for Marc Jacobs, Aldo, Supreme, Sisley, Tom Ford, and Yves Saint Laurent among others, and also done work ...
(2004),
Inez van Lamsweerde and Vinoodh Matadin (2006, 2010),
Ryan McGinley (2018),
Steven Meisel
Steven Meisel (born June 5, 1954) is an American fashion photographer, who obtained popularity and critical acclaim with his work in '' Vogue'' and '' Vogue Italia'' as well as his photographs of friend Madonna in her 1992 book, '' Sex''. He is ...
(2019),
Mario Sorrenti (2021) and
David Sims (2024). The campaigns have featured actresses
Chloë Sevigny
Chloë Stevens Sevigny ( ; born November 18, 1974) is an American actress. Known for her work in independent films with controversial or experimental themes, her accolades include a Golden Globe Award, in addition to a nomination for an Acade ...
(2008–2010),
Clémence Poésy
Clémence Guichard (born 30 October 1982), known professionally as Clémence Poésy (), is a French actress and fashion model. After starting on the stage as a child, Poésy studied drama and has been active in both film and television since 19 ...
(2008–2010, 2014), and
Ariane Labed (2018).
Locations
Chloé's headquarters are located at Avenue Percier,
8th arrondissement of Paris
The 8th arrondissement of Paris (''VIIIe arrondissement'') is one of the 20 Arrondissements of Paris, arrondissements of the capital city of France. In spoken French, the arrondissement is colloquially referred to as ''le huitième'' ().
The ar ...
. The regional offices are in New York, Tokyo, Shanghai, Hong Kong and Dubai.
Chloé has boutiques in Toronto, Bal Harbour, Costa Mesa, Las Vegas, New York City, Beijing (2), Sydney, Shanghai (2), Shenzhen, Hong Kong (2), Singapore, Kaohsiung, Taipei (3), Bangkok, Bandung, Paris, Munich, Porto Cervo, Moscow (2), Marbella, Istanbul, London, Tokyo (2), Nagoya, Salmiya, Beirut, Doha, Seoul, Zurich, Dubai (2) and Kuwait.
In 2017, Chloé inaugurated Maison Chloé, its new multifunctional cultural space located at 28 Rue de La Baume, which houses the brand's showrooms, VIP fitting rooms and working archives.
Sponsoring
Since 2012, Chloé has been sponsoring the annual Prix Chloé at the Festival de Mode de Hyères. In 2016, the brand also sponsored the
Port Eliot Festival.
Recognition
* 2023: Human Capital & Social Impact Award –
Camera Nazionale della Moda Italiana (CNMI) Sustainable Fashion Awards
References
External links
Chloé's official site*
{{DEFAULTSORT:Chloe
Richemont brands
High fashion brands
French brands
Companies based in Paris
Comité Colbert members
Eyewear brands of France
French companies established in 1952