Ching's Secret is a food brand founded in 1996 by Capital Foods and based in
Mumbai
Mumbai ( ; ), also known as Bombay ( ; its official name until 1995), is the capital city of the Indian state of Maharashtra. Mumbai is the financial capital and the most populous city proper of India with an estimated population of 12 ...
, India. The Ching's Secret range of food products and ingredients include noodles, soups, sauces, masalas and chutneys.
In 2024, Capital Foods was acquired by
Tata Consumer Products
Tata Consumer Products Limited is an Indian fast-moving consumer goods company and a part of the Tata Group. Its registered office is located in Kolkata while its corporate headquarters is in Mumbai. It is the world's second-largest manufacture ...
for around 5,200 crore in an all-cash deal.
History
In 1995, Mr. Ajay Gupta launched Capital Foods. Using his marketing experience, he scouted the food market to explore profitable niches and homed in on Ching’s Secret, a brand that would offer Chinese food ingredients. He followed this up with
Smith & Jones, a brand that would offer international foods and food ingredients.
Ching’s Secret debuted the staple trilogy of Chinese sauces - Soy Sauce, Red Chilli Sauce, Green Chilli Sauce. This was followed up with an offering of noodles, dubbed as Hakka Noodles in India. In August, 2015, the company established the category of Desi Chinese, an Indo-Chinese fusion cuisine.
Controversy
On 15 June 2015, a newspaper report stated that Ching's Secret noodles had failed a quality test administered by a government agency. The agency had then initiated court proceedings against the company, "for selling products that were found with hazardous chemicals.
See also
*
List of instant noodle brands
This is a list of instant noodle brands. Instant noodles are a dried or precooked noodle block, usually sold with a packet of flavoring powder and/or seasoning oil. Dried noodles are usually eaten after being cooked or soaked in boiling water, wh ...
*
References
External links
*
Capital Foods Pvt. Ltd.
{{Noodles, state=collapsed
Instant noodle brands
Indian brands