Children's World Ltd was a British retail chain. It was established by

Boots A boot is a type of footwear. Most boots mainly cover the foot and the ankle, while some also cover some part of the lower calf. Some boots extend up the leg, sometimes as far as the knee or even the hip. Most boots have a heel that is clearl ...

in 1987 and sold to Storehouse in 1996, when the stores were rebranded as

Mothercare World Mothercare plc is a global brand for products for parents and young children. The company's shares are listed on AIM in London. Mothercare was founded in the United Kingdom in 1961, and specialized in products for expectant mothers and in ge ...

Format

At the time, Boots' larger

high street High Street is a common street name for the primary business street of a city, town, or village, especially in the United Kingdom and Commonwealth. It implies that it is the focal point for business, especially shopping. It is also a metonym fo ...

stores sold a range of baby products, maternity and children's clothing. However the Children's World stores were a larger "superstore" format typically located in

retail park A retail park is a type of shopping centre found on the fringes of most large towns and cities in the United Kingdom and other European countries. Retail parks form a key aspect of European retail geographies, alongside indoor shopping centres, ...

s, which sold a wider range of clothing, shoes, toys, baby products and nursery furniture for children under 10. The stores also included a play area, a hairdresser and a snack bar. Boots was planning to spend £100 million in total on the 30 Children's World stores they intended to open. The first three stores opened in Dudley, Cricklewood and Leicester in the spring of 1987, with Boots hoping to show a profit within two years. Boots shares fell 1p on the announcement of the Children's World stores, with the City feeling that the business should concentrate on its existing chemist-based stores.

Marketing

The logo resembled a pile of multicoloured building blocks. The slogan was "Everything in the World for Children".

Finances

By 1995 the retailer had 48 stores and a turnover of £105 million. Storehouse acquired the business from Boots in 1996.Storehouse needs to do more
''The Independent'' 21 November 1997

References

{{reflist Walgreens Boots Alliance Defunct retail companies of the United Kingdom Retail companies established in 1987 1987 establishments in the United Kingdom