Child's Play (charity)
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Child's Play is a
charitable organization A charitable organization or charity is an organization whose primary objectives are philanthropy and social well-being (e.g. educational, Religion, religious or other activities serving the public interest or common good). The legal definitio ...
that donates toys and games to children's hospitals worldwide. It was founded in 2003 by
Mike Krahulik Michael Krahulik (; born September 25, 1977) is an American artist for the webcomic '' Penny Arcade'' and co-founder with Jerry Holkins of Child's Play, a charity that organizes toy drives for children's hospitals. He goes by the online moniker ...
and
Jerry Holkins Jerry Holkins (born Parkinson"Holkins is a combination of Holcomb (hers) and Parkinson (mine)." https://twitter.com/TychoBrahe/status/12073336701 on February 6, 1976) is an American writer. He is the co-creator and writer of the webcomic '' Penny ...
, authors of the popular video games-related
webcomic Webcomics (also known as online comics or Internet comics) are comics published on the internet, such as on a website or a mobile app. While many webcomics are published exclusively online, others are also published in magazines, newspapers, or ...
''
Penny Arcade ''Penny Arcade'' is a webcomic focused on video games and video game culture, written by Jerry Holkins and illustrated by Mike Krahulik. The comic debuted in 1998 on the website ''loonygames.com''. Since then, Holkins and Krahulik have establish ...
''. The charity is seen as a way to refute mainstream media's perception of gamers as violent and antisocial. As of 2025, Child's Play had processed over $67 million in donations since its inception.


Logistics

With the help of hospital staff, Child's Play sets up gift wishlists on
Amazon.com Amazon.com, Inc., doing business as Amazon, is an American multinational technology company engaged in e-commerce, cloud computing, online advertising, digital streaming, and artificial intelligence. Founded in 1994 by Jeff Bezos in Bellevu ...
, full of video games, books, toys and movies. These wishlists send items directly to the facilities as in-kind donations. Instead of buying items off the wishlists users can donate money through
PayPal PayPal Holdings, Inc. is an American multinational financial technology company operating an online payments system in the majority of countries that support E-commerce payment system, online money transfers; it serves as an electronic alter ...
or check. This money is used to make annual wholesale purchases to provide technology like iPads and Xbox systems as well as games and movies. The charity also has a space for corporate sponsors who have donated. The sponsors also earn a corporate sponsorship level (Silver, Gold and Platinum) and get linked back on Childsplaycharity.org. These sponsors include several video game marathons such as the Mario Marathon and Desert Bus for Hope, as well as YouTube series such as Far Lands or Bust by Kurtjmac.


History

Child's Play was announced on November 24, 2003, by the authors of Penny Arcade as a challenge to their readership, and as a response to the often negative portrayal of video gamers in the media, most notably a HeraldNet article by Bill France entitled "Violent video games are training children to kill." (France later made an apology in the same column, praising the effort.) It received positive press on many popular
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s, including
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and received direct endorsement from
Wil Wheaton Richard William "Wil" Wheaton III (born July 29, 1972) is an American actor and writer. He portrayed Wesley Crusher on the television series ''Star Trek: The Next Generation'', Gordie Lachance in the film ''Stand by Me (film), Stand by Me'', ...
. In less than one month of publicity and operation, the charity raised over $250,000 in cash and toys for the Children's Hospital and Regional Medical Center in
Seattle Seattle ( ) is the most populous city in the U.S. state of Washington and in the Pacific Northwest region of North America. With a population of 780,995 in 2024, it is the 18th-most populous city in the United States. The city is the cou ...
,
Washington Washington most commonly refers to: * George Washington (1732–1799), the first president of the United States * Washington (state), a state in the Pacific Northwest of the United States * Washington, D.C., the capital of the United States ** A ...
. In 2004, the charity was expanded and partnered with children's hospitals in Seattle;
Oakland, California Oakland is a city in the East Bay region of the San Francisco Bay Area in the U.S. state of California. It is the county seat and most populous city in Alameda County, California, Alameda County, with a population of 440,646 in 2020. A major We ...
;
San Diego, California San Diego ( , ) is a city on the Pacific coast of Southern California, adjacent to the Mexico–United States border. With a population of over 1.4 million, it is the List of United States cities by population, eighth-most populous city in t ...
;
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; and
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By January 5, 2005, when the final numbers for 2004 were tabulated, the charity had raised over $310,000 ($60,000 more than the previous year), and gained forty corporate sponsors in the process. Among these sponsors were
Nintendo is a Japanese Multinational corporation, multinational video game company headquartered in Kyoto. It develops, publishes, and releases both video games and video game consoles. The history of Nintendo began when craftsman Fusajiro Yamauchi ...
,
Midway Games Midway Games Inc. (formerly Midway Manufacturing and Bally Midway, and commonly known simply as Midway) was an American video game company that existed from 1958 to 2010. Midway's franchises included ''Mortal Kombat'', ''Rampage (franchise), Ra ...
, Cerulean Studios, and
THQ THQ Inc. was an American video game company based in Agoura Hills, California. It was founded in April 1990 by Jack Friedman, originally in Calabasas, and became a public company the following year through a reverse merger takeover. Initial ...
. In 2005, the charity was again expanded to partner with an additional seven children's hospitals across the United States, as well as children's hospitals in
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and
Halifax, Nova Scotia Halifax is the capital and most populous municipality of the Provinces and territories of Canada, Canadian province of Nova Scotia, and the most populous municipality in Atlantic Canada. As of 2024, it is estimated that the population of the H ...
, Canada. It is also partnered with
Alder Hey Children's Hospital Alder Hey Children's Hospital is a children's hospital and NHS foundation trust in West Derby, Liverpool, England. It is one of the largest children's hospitals in the United Kingdom, and one of several specialist hospitals within the Liverpool ...
in
Liverpool, England Liverpool is a port city and metropolitan borough in Merseyside, England. It is situated on the eastern side of the Mersey Estuary, near the Irish Sea, north-west of London. With a population of (in ), Liverpool is the administrative, c ...
. At the time when they stopped accepting donations, the community had raised $605,000. There was an auction to appear in a Penny Arcade comic strip at the 2005 Child's Play Charity Dinner. The winning bid of $20,000 was placed by Christian Boggs. Mr. Boggs also placed the winning bid on an original pencil sketch of the PAX 2005 program cover on eBay. 100% of the profits went to the American Red Cross. In 2006, the charity was further expanded, adding four hospitals in the United States, two in
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, and one in
Egypt Egypt ( , ), officially the Arab Republic of Egypt, is a country spanning the Northeast Africa, northeast corner of Africa and Western Asia, southwest corner of Asia via the Sinai Peninsula. It is bordered by the Mediterranean Sea to northe ...
. In addition to this, on December 13, 2006 there was a charity dinner and auction, where items participants were able to bid on included a gaming day for four in the Penny Arcade office, an appearance in a Penny Arcade strip, a tour of Bungie and recording session for the voice of a character in ''
Halo 3 ''Halo 3'' is a 2007 first-person shooter video game developed by Bungie for the Xbox 360 console. The third installment in the ''Halo'' franchise following '' Halo: Combat Evolved'' (2001) and ''Halo 2'' (2004), the game's story centers on th ...
'', and a two-year subscription to ''
World of Warcraft ''World of Warcraft'' (''WoW'') is a 2004 massively multiplayer online role-playing (MMORPG) video game developed and published by Blizzard Entertainment for Windows and Mac OS X. Set in the '' Warcraft'' fantasy universe, ''World of War ...
'' and the Burning Crusade special edition signed by all the developers. The year 2006 also became the first time that the 1 million dollar mark was reached. In 2007, the charity added a hospital each in
Hawaii Hawaii ( ; ) is an island U.S. state, state of the United States, in the Pacific Ocean about southwest of the U.S. mainland. One of the two Non-contiguous United States, non-contiguous U.S. states (along with Alaska), it is the only sta ...
and
New Zealand New Zealand () is an island country in the southwestern Pacific Ocean. It consists of two main landmasses—the North Island () and the South Island ()—and List of islands of New Zealand, over 600 smaller islands. It is the List of isla ...
. During the 2008
Penny Arcade Expo PAX (originally known as Penny Arcade Expo) is a series of gaming culture festivals involving tabletop, arcade, and video gaming. PAX is held annually in Seattle, Boston, Philadelphia, and Melbourne. Previously, it was also held in San Anton ...
, Harmonix announced that three songs from the Expo will be made available for download for the ''
Rock Band ''Rock Band'' is a series of rhythm games first released in 2007 and developed by Harmonix. Based on their previous development work from the Guitar Hero, ''Guitar Hero'' series, the main ''Rock Band'' games have players use game controllers mod ...
'' video game. The proceeds of these three songs will go to the charity. On November 13, 2009, Mike Krahulik announced that after one week, the Child's Play 2009 total had already reached $455,863.80. In 2010,
Epic Games Epic Games, Inc. is an American Video game developer, video game and software development, software developer and video game publisher, publisher based in Cary, North Carolina. The company was founded by Tim Sweeney (game developer), Tim Sween ...
held a vote-by-purchase event between July 29 and September 6 to determine the fate of a character, Clayton Carmine, in their upcoming game '' Gears of War 3''. Gamers voted by purchasing Xbox avatar T-shirts through Xbox live, or real life T-shirts at
San Diego Comic-Con San Diego Comic-Con is a comic book convention and multi-genre entertainment event held annually in San Diego, California, at the San Diego Convention Center. Founded in 1970, originally showcasing primarily comic books and science fiction/fant ...
, with all purchases counting towards the vote. The voting campaign raised over $150,000, all of which was donated to Child's Play. In 2011, Mike Krahulik announced the first annual Child's Play Invitational Golf Tournament to be held at the Brookside Golf Course in Pasadena, California on June 5, 2011. All proceeds from the event go to the partner hospitals & facilities in the Child's Play network. The Golf Tournament was subsequently held at Angeles National Golf Course in Sunland, California, on June 8, 2012, and Inglewood Golf Club in Kenmore, Washington, on May 20, 2013. In November 2013, Program Coordinator Jamie Dillion announced the first ever expansion of Child's Play to benefit children in domestic violence facilities. The program was announced as a pilot and is scheduled to expand to open applications in Spring 2014. The shelter program will provide a pre-built game cart with game system, television, and games and will serve emergency shelters, long term shelters, advocacy centers and more. In 2016, the charity raised over $160k at their Annual Dinner Auction, provided nearly 30 grants to libraries, shelters, schools, trauma centers, transitional housing, day programs and more to help them purchase games and systems. Also helped supply VR setups to hospitals for therapy and distraction along with iPads to special education classrooms and inpatient psychiatric units.


See also

* Get-Well Gamers


References


External links


Official site
{{DEFAULTSORT:Child'S Play (Charity) Health charities in the United States Children's charities based in the United States Penny Arcade (webcomic) Information technology charities Charities based in Washington (state) Medical and health organizations based in Washington (state) 501(c)(3) organizations