Chartbeat is a technology company that provides data and analytics to global publishers. The company was started in 2009 and is headquartered in

New York City New York, often called New York City (NYC), is the most populous city in the United States, located at the southern tip of New York State on one of the world's largest natural harbors. The city comprises five boroughs, each coextensive w ...

, US. The

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(SaaS) company integrates code into the websites of publishers, media companies and news organizations to track users in order to monetize audience engagement and loyalty metrics so they can make decisions about the content to publish and promote on their

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. In August 2010, the company was spun off from Betaworks as a separate entity. Chartbeat has been both praised and criticized as an alternative to

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for real-time data.

History

Betaworks launched Chartbeat in April 2009 as a real-time

web analytics Web analytics is the measurement, data collection, collection, analysis, and reporting of web Data (computing), data to understand and optimize web usage. Web analytics is not just a process for measuring web traffic but can be used as a tool for ...

tool that, it said, publishers could use to react quickly to changes in user behavior. At the time,

did not offer real-time data. The launch of Chartbeat was part of a broader strategy by Betaworks to capitalize on the growth of the real-time, stream-based, social web. Betaworks had also invested in

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, and TweetDeck. In August 2010, the company was spun off from Betaworks as a separate entity. In July 2011, Chartbeat launched Newsbeat, a version of their service for news sites. Index Ventures led the company's seed funding round.https://venturebeat.com/business/chartbeat-raises-9-5-million-dfj-realtime/ Under CEO Tony Haile, ChartBeat raised $9.5 million in April 2012, with

Draper Fisher Jurvetson Draper Fisher Jurvetson (DFJ) is an American venture capital firm. In January 2019, DFJ Venture, the early-stage team, spun out and formed Threshold Ventures. DFJ Growth continues to be managed by co-founder John Fisher and co-founders Mark Ba ...

leading the funding round. In 2014, it expanded its analytics tools to include paid content, with tools catered for publishers and advertisers. It raised $15.5 million in 2015, bringing total raised to $31 million. In February 2016, founding CEO Tony Haile resigned from the company after seven years as CEO. Long time COO John Saroff was named as his successor. In October 2017, Chartbeat made updates to its user experience and design, including the rebrand of its flagship product as ''Chartbeat for Publishing''. By 2022, John Saroff remained CEO. At the time, 90% of its revenue was from large enterprise media companies. It was purchased by Cuadrilla Capital in July 2022. In 2023, it acquired Tubular Labs and Lineup Systems. In March 2025, it acquired the ad software company FatTail.

References

External links

* {{DEFAULTSORT:Chartbeat Web analytics Privately held companies based in New York City 2009 establishments in New York City 2009 software Software companies of the United States Web log analysis software Cloud applications