Charli D'Amelio
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Charli Grace D'Amelio ( ; born May 1, 2004) is an American
social media personality A social media influencer, or simply influencer (also known as an online influencer), is a person who builds a grassroots online presence through engaging content such as photos, videos, and updates. This is done by using direct audience intera ...
and dancer. She was a competitive dancer for over a decade before starting her social media career in 2019, when she began posting dance videos on the video-sharing platform
TikTok TikTok, known in mainland China and Hong Kong as Douyin (), is a social media and Short-form content, short-form online video platform owned by Chinese Internet company ByteDance. It hosts user-submitted videos, which may range in duration f ...
. D'Amelio quickly amassed a large following and subsequently became the most-followed creator on the platform in March 2020 until she was surpassed by Khaby Lame in June 2022. With over 155 million followers, she is the second most-followed person on TikTok, as of 2025. D'Amelio made her feature film debut with a voice role in the 2020 animated film '' StarDog and TurboCat.'' She starred in the
Hulu Hulu (, ) is an American Subscription business model, subscription streaming media service owned by Disney Streaming, a subsidiary of the Disney Entertainment segment of the Walt Disney Company. It was launched on October 29, 2007, initially as ...
reality series '' The D'Amelio Show'' (2021–2023) with her family and co-led the Snap Original reality show ''Charli vs. Dixie'' (2021–2022), with her sister. In 2022, D'Amelio won the thirty-first season of the dance competition series ''
Dancing with the Stars ''Strictly Come Dancing (widely known as Dancing with the Stars)'' is an international television franchise based on the format of the British TV series '' Strictly Come Dancing,'' itself a successor to the show ''Come Dancing'' (1950–1998) ...
'' alongside Mark Ballas. She made her Broadway debut in the ensemble of '' & Juliet'' in October 2024. Her other endeavours include two books, a podcast, a nail polish collection, a mattress, a makeup line, a clothing line, and a multi-product company. She was the first person to surpass both 50 million and 100 million followers on TikTok. D'Amelio was the highest-earning TikTok female personality in 2019 and the highest-earning personality on the app in 2022, according to ''
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'', and is often described as TikTok's biggest star.


Early life

Charli Grace D'Amelio was born in
Norwalk, Connecticut Norwalk is a city in Fairfield County, Connecticut, United States. The city, part of the New York metropolitan area, New York Metropolitan Area, is the List of municipalities of Connecticut by population, sixth-most populous city in Connecticut ...
, on May 1, 2004, the daughter of photographer and former model Heidi D'Amelio and business owner and former Republican
Connecticut Senate The Connecticut State Senate is the upper house of the Connecticut General Assembly, the state legislature of the U.S. state of Connecticut. The state senate comprises 36 members, each representing a district with around 99,280 inhabitants. Se ...
candidate Marc D'Amelio. She has an older sister,
Dixie Dixie, also known as Dixieland or Dixie's Land, is a nickname for all or part of the Southern United States. While there is no official definition of this region (and the included areas have shifted over the years), or the extent of the area i ...
, who is also a social media personality. She began dancing at the age of three, and was a competitive dancer for over 10 years prior to starting her
TikTok TikTok, known in mainland China and Hong Kong as Douyin (), is a social media and Short-form content, short-form online video platform owned by Chinese Internet company ByteDance. It hosts user-submitted videos, which may range in duration f ...
career in 2019. She formerly attended the private King School in
Stamford, Connecticut Stamford () is a city in Fairfield County, Connecticut, United States, outside of New York City. It is the sixth-most populous city in New England. Stamford is also the largest city in the Western Connecticut Planning Region, Connecticut, Weste ...
, but began attending school virtually following her TikTok success.


Career


2019–2021: Rise to prominence and TikTok

D'Amelio first began posting on TikTok in May 2019 with a lip syncing video alongside her friend. Her first video to gain traction, a side-by-side video (known on the platform as a "duet") with user Move With Joy, was posted in July 2019. D'Amelio has expressed confusion regarding her rise to popularity, telling ''
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'', "I consider myself a normal teenager that a lot of people watch, for some reason. It doesn't make sense in my head, but I'm working on understanding it." Since then, her content has mainly consisted of videos dancing to trending songs on the platform. In October 2019, she gained further exposure for her videos performing a dance called the "Renegade" to the K Camp song "
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". She was subsequently credited with popularizing the dance on social media, while also being incorrectly credited with creating the dance, and was referred to as the "CEO of Renegade" by TikTok users. Following a ''
New York Times ''The New York Times'' (''NYT'') is an American daily newspaper based in New York City. ''The New York Times'' covers domestic, national, and international news, and publishes opinion pieces, investigative reports, and reviews. As one of ...
'' profile of dancer Jalaiah Harmon revealing her as the original creator of the dance, D'Amelio received online backlash for not crediting Harmon, and began regularly crediting the creators of the dances she performed. She joined the collaborative TikTok content house The Hype House in November 2019 alongside her sister, Dixie. In late 2019, former
Sony Music Sony Music Entertainment (SME), commonly known as Sony Music, is an American multinational music company owned by Japanese conglomerate Sony Group Corporation. It is the recording division of Sony Music Group, with the other half being the ...
executive Barbara Jones signed D'Amelio to her management company, Outshine Talent, and in January 2020, she signed with
United Talent Agency United Talent Agency (UTA) is a global talent agency based in Beverly Hills, California. Established in 1991, it represents artists and other professionals across the entertainment industry. , the company has more than 1,400 global employees. ...
along with the rest of her family.
Bebe Rexha Bleta "Bebe" Rexha ( , ; born August 30, 1989) is an American singer and songwriter. She signed with Warner Records in 2013, and was credited with co-writing releases of other artists—such as Eminem's Grammy Award-winning single " The Monster" ...
invited D'Amelio to perform alongside her during her opening performance for the
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in November 2019. That same month, she began posting on her
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vlog channel. In February 2020, D'Amelio appeared in a Super Bowl commercial for Sabra hummus along with other celebrities. In March 2020, she and her sister partnered with
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for an anti-bullying campaign and made an appearance in the
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television special ''#KidsTogether: The Nickelodeon Town Hall'', hosted by
Kristen Bell Kristen Anne Bell (born July 18, 1980) is an American actress, comedian, screenwriter, and producer. List of Kristen Bell performances, Her work includes both film and television, and List of awards and nominations received by Kristen Bell, h ...
. That same month, she partnered with
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to create the #DistanceDance challenge campaign on TikTok with the goal of encouraging
social distancing In public health, social distancing, also called physical distancing, (NB. Regula Venske is president of the PEN Centre Germany.) is a set of non-pharmaceutical interventions or measures intended to prevent the spread of a contagious dise ...
during the
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, which garnered praise from Ohio Governor
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. For her involvement in the campaign, she was nominated for a Streamy Award for Social Good Campaign. She also became the most-followed TikTok user, displacing American social media personality
Loren Gray Loren Gray Beech (born April 19, 2002) is an American social media personality, singer, and songwriter. Gray rose to prominence in 2015 on the video sharing app, Musical.ly. In 2018, she released her debut single "My Story" under Virgin Recor ...
, and the first TikTok user to earn 50 million followers. D'Amelio appeared in the ABC
television special A television special (often TV special, or rarely television spectacular) is a standalone television show which may also temporarily interrupt episodic programming normally scheduled for a given time slot. Some specials provide a full range of en ...
'' The Disney Family Singalong'' during the performance of " We're All In This Together" from ''
High School Musical ''High School Musical'' is a 2006 American Musical film, musical television film produced by and aired on Disney Channel as part of the network's List of Disney Channel original films, slate of original television films. The first installmen ...
'' in April 2020. In May 2020, D'Amelio and her sister announced a podcast deal with Ramble Podcast Network, and both were included in the celebrity lineup for the television special '' Graduate Together: America Honors the High School Class of 2020'', hosted by
LeBron James LeBron Raymone James Sr. ( ; born December 30, 1984) is an American professional basketball player for the Los Angeles Lakers of the National Basketball Association (NBA). Nicknamed "King James", he is the NBA's all-time leading scorer and ...
. Also that month, she left the Hype House. D'Amelio starred as Tinker in the June 2020 United States release of the 2019 animated children's film '' StarDog and TurboCat'', marking her first role in a feature film. That same month, she and her sister partnered with Morphe Cosmetics to launch Morphe 2, a makeup line. Charli and Dixie also launched a nail polish collection called Coastal Craze with Orosa Beauty in August 2020. Later that month, D'Amelio announced her debut book, titled ''Essentially Charli: The Ultimate Guide to Keeping It Real'', which was released on December 1, 2020. The book was published by
Abrams Books Abrams, formerly Harry N. Abrams, Inc. (HNA), is an American publisher of art and illustrated books, children's books, and stationery. The enterprise is a subsidiary of the French publisher Média-Participations. Run by president and CEO Mar ...
. It covered topics of identity, cyberbullying, social media, and body image as well as D'Amelio's childhood and family life. The book became a ''New York Times'' bestseller.
Dunkin' Donuts DD IP Holder LLC, doing business as Dunkin', and originally Dunkin' Donuts, is an American multinational coffee and doughnut company, as well as a quick service restaurant. It was founded by Bill Rosenberg in Quincy, Massachusetts, in 19 ...
offered a limited-time drink on their menu dedicated to D'Amelio and based on her "go-to" order called "The Charli" in September 2020. D'Amelio and her sister also designed limited-edition fleece sweatshirts for Hollister, released in September 2020. She joined Triller, a rival platform to TikTok, later that month, in the midst of a potential US ban on TikTok. She also made an appearance in Jennifer Lopez and
Maluma Juan Luis Londoño Arias (born 28 January 1994), known professionally as Maluma, is a Colombian singer. Born and raised in Medellín, he developed an interest in music at a young age, recording songs since age sixteen. Arias released his debu ...
's music video for their singles " Pa' Ti + Lonely". D'Amelio earned a 2021
Guinness World Record ''Guinness World Records'', known from its inception in 1955 until 1999 as ''The Guinness Book of Records'' and in previous United States editions as ''The Guinness Book of World Records'', is a British reference book published annually, listi ...
for having the most TikTok followers that same month. D'Amelio starred in the music video for the Bebe Rexha single, " Baby I'm Jealous", in October 2020. She became the face of teen-oriented banking services company, Step. Later that month, she was nominated for three awards, including Creator of the Year, at the 10th Streamy Awards. In November 2020, D'Amelio became the first person to earn 100 million followers on TikTok. She also earned a nomination for Social Star at the 46th People's Choice Awards. In December 2020, she was featured in an episode of the
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series ''Here for It With Avani Gregg'', and also won the award for Breakout Creator at the 10th Streamy Awards. In March 2021, D'Amelio and Pura Vida Bracelets released a bracelet range, called the "Charli D'Amelio Pack". She starred in the music video for Lil Huddy's song "America's Sweetheart" in April. In May, D'Amelio and her sister co-created and became the face of Social Tourist, an apparel brand under Hollister, as part of a multi-year partnership with
Abercrombie & Fitch Abercrombie & Fitch Co. (A&F) is an American lifestyle store, lifestyle retailer, founded in 1892 which focuses on contemporary clothing targeting customers in their early 20's to mid 40's. Headquartered in New Albany, Ohio, the company operate ...
, and partnered with
Simmons Bedding Company The Simmons Bedding Company is an American major manufacturer of mattresses and related bedding products, based in Atlanta, Georgia (U.S. state), Georgia. The company was founded in 1870. Simmons' flagship brand is ''Beautyrest''. In addition to ...
to design and release the Charlie & Dixie x Simmons Mattress. The following month, she and Invisalign released a limited-edition case for the company's dental aligners. In July 2021, she co-starred in the digital campaign for the US arm of Mexican snack brand,
Takis Takis may refer to: * Takis (snack), a spicy, roll-shaped snack * Takis Christoforidis, a Greek actor * Takis Fotopoulos, a Greek political philosopher * Takis Ikonomopoulos, a Greek football player * Takis Kanellopoulos a Greek film director * Tak ...
, with gamer
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.


2022–present: Transition to mainstream media

D'Amelio starred alongside her family in the
Hulu Hulu (, ) is an American Subscription business model, subscription streaming media service owned by Disney Streaming, a subsidiary of the Disney Entertainment segment of the Walt Disney Company. It was launched on October 29, 2007, initially as ...
docuseries '' The D'Amelio Show'', which premiered in September 2021. The series became the most-watched unscripted series among all first-season titles at the time; it was cancelled in June 2024 after a three-season run. The program won an MTV Movie & TV Award for Best Unscripted Series. Later that year, she starred with her sister in the Snap Original web reality competition show ''Charli vs. Dixie'', which premiered on November 13, 2021. The series follows the sisters compete against each other in various challenges and tasks, in order to win a cash prize of US$50,000 that goes to a charity of the winner's choice. D'Amelio participated for
UNICEF UNICEF ( ), originally the United Nations International Children's Emergency Fund, officially United Nations Children's Fund since 1953, is an agency of the United Nations responsible for providing Humanitarianism, humanitarian and Development a ...
. ''Charli vs. Dixie'' was renewed for a second season, which premiered in November 2022. In January 2022, D'Amelio made a guest appearance in the second episode of
Netflix Netflix is an American subscription video on-demand over-the-top streaming service. The service primarily distributes original and acquired films and television shows from various genres, and it is available internationally in multiple lang ...
's '' Hype House'', a reality series based on the TikTok collective of the same name. The following month, she and her family became brand ambassadors and advisors for software company Lightricks, under an equity deal. In March, D'Amelio appeared in the ABC special ''Step Into…The Movies with Derek and Julianne Hough''; she performed opposite dancer
Derek Hough Derek Bruce Hough (; born May 17, 1985) is an American professional Latin dance, Latin and ballroom dancer, choreographer, actor and singer. From 2007 to 2016, Hough was a professional dancer on the American Broadcasting Company, ABC dance compe ...
in a recreation of the ''
Dirty Dancing ''Dirty Dancing'' is a 1987 American romance film, romantic drama film, drama Dance in film, dance film written by Eleanor Bergstein, produced by Linda Gottlieb, and directed by Emile Ardolino. Starring Patrick Swayze and Jennifer Grey, it tel ...
'' (1987) sequence. In April, it was announced that she would star as the lead in
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and
Ryan Kavanaugh Ryan Kavanaugh (born December 4, 1974) is an American film financier. He co-founded Relativity Media and served as its CEO, brokering deals between Financial District, Manhattan, Wall Street investors and major film studios. He credited his ris ...
's upcoming supernatural thriller film ''Home School'', eyed as the first installment of a potential eight-film franchise. Directed by F. Javier Gutiérrez, the film is executive produced by D'Amelio's parents and her sister, Dixie. Production began in July. In May, D'Amelio guest-voiced as herself in " Meat Is Murder", an episode of the animated sitcom ''
The Simpsons ''The Simpsons'' is an American animated sitcom created by Matt Groening and developed by Groening, James L. Brooks and Sam Simon for the Fox Broadcasting Company. It is a Satire (film and television), satirical depiction of American life ...
''. Marcus Gibson of ''Bubbleblabber'' stated that D'Amelio's role "felt forced for the sake of introducing newcomers to ikTok. The following month, D'Amelio released a fragrance named "Born Dreamer", exclusively via
Ulta Beauty Ulta Beauty, Inc., formerly known as Ulta Salon, Cosmetics & Fragrance Inc. and before 2000 as Ulta3, is an American chain of cosmetic stores headquartered in Bolingbrook, Illinois. Ulta Beauty carries both high- and low-end cosmetics, fragra ...
. In August 2022, D'Amelio and her mother, Heidi D'Amelio, were announced as celebrity participants for the thirty-first season of the dance competition series ''
Dancing with the Stars ''Strictly Come Dancing (widely known as Dancing with the Stars)'' is an international television franchise based on the format of the British TV series '' Strictly Come Dancing,'' itself a successor to the show ''Come Dancing'' (1950–1998) ...
,'' the first family members to compete against each other on the show. Charli was partnered with Mark Ballas and ultimately won the competition. In October 2022, she fronted the
Prada Prada S.p.A. (, ; ) is an Italian luxury fashion house founded in 1913 in Milan by Mario Prada. It specializes in leather handbags, travel accessories, shoes, ready-to-wear, and other fashion accessories. Prada licenses its name and branding ...
Linear Rossa fall/winter 2022 campaign. Later that month, D'Amelio released her debut single, " If You Ask Me To" with an accompanying music video. The song—a piano ballad about teenage heartbreak—first premiered during the second-season finale of ''The D'Amelio Show''. It reached the top 40 on the ''
Billboard A billboard (also called a hoarding in the UK and many other parts of the world) is a large outdoor advertising structure (a billing board), typically found in high-traffic areas such as alongside busy roads. Billboards present large advertis ...
'' Adult Pop Airplay chart. D'Amelio performed on select dates of the ''Dancing with the Stars Live 2023'' concert tour, which spanned from January to March 2023. She co-hosted the 36th Nickelodeon Kids' Choice Awards with
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commentator Nate Burleson on March 4, 2023. In June, she was announced as the brand ambassador of Tamagotchi Uni, a model of the
Tamagotchi is a brand of handheld digital pets that was created in Japan by Akihiro Yokoi of WiZ and Aki Maita of Bandai. It was released by Bandai on November 23, 1996 in Japan and in the United States on May 1, 1997, quickly becoming one of the bigge ...
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. By the end of that month, she appeared as a guest judge on '' Is It Cake, Too?'', the second season of the Netflix game show ''Is It Cake?''. In September, along with other celebrities, D'Amelio partnered with
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to introduce an AI chatbot named Coco, a "dance enthusiast", modeled after her. In February 2024, she co-starred with
Ben Affleck Benjamin Géza Affleck (born August 15, 1972) is an American actor and filmmaker. His accolades include two Academy Awards, two BAFTA Awards, and three Golden Globes. Affleck began his career as a child when he starred in the PBS educatio ...
in
Dunkin' Donuts DD IP Holder LLC, doing business as Dunkin', and originally Dunkin' Donuts, is an American multinational coffee and doughnut company, as well as a quick service restaurant. It was founded by Bill Rosenberg in Quincy, Massachusetts, in 19 ...
' commercial "Who is Ben?", which premiered during the 2024 Grammy Awards ceremony ad break. In May, she became the new ambassador of Garnier. D'Amelio made her Broadway debut with the
jukebox musical A jukebox musical is a stage musical or musical film in which a majority of the songs are well-known, pre-existing popular music songs, rather than original music composed for the musical. Some jukebox musicals use a wide variety of songs, while ...
'' & Juliet''. She is currently playing Charmian, a "dance-heavy ensemble
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, for a run at the
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, from October 29 through September 7, 2025.


Public image and reception

D'Amelio was frequently referred to in the media as TikTok's biggest star in 2020. Taylor Lorenz of ''
The New York Times ''The New York Times'' (''NYT'') is an American daily newspaper based in New York City. ''The New York Times'' covers domestic, national, and international news, and publishes opinion pieces, investigative reports, and reviews. As one of ...
'' called D'Amelio the "reigning queen" of TikTok. Trey Taylor of '' The Face'' called her and her sister Dixie the "CEOs of TikTok". In an article for ''
The Washington Post ''The Washington Post'', locally known as ''The'' ''Post'' and, informally, ''WaPo'' or ''WP'', is an American daily newspaper published in Washington, D.C., the national capital. It is the most widely circulated newspaper in the Washington m ...
'', Travis M. Andrews called her " ikTok'sundisputed ruler". Cassidy George of ''
The New Yorker ''The New Yorker'' is an American magazine featuring journalism, commentary, criticism, essays, fiction, satire, cartoons, and poetry. It was founded on February 21, 1925, by Harold Ross and his wife Jane Grant, a reporter for ''The New York T ...
'' called her the "face of TikTok". Much of her appeal has been attributed to her content being seen as relatable and authentic. Marc Faddoul, an
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researcher at the
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, credited her status as a "median user" and a "safe recommendation choice that can generate engagement across the board" as reasons for her fame. ''
Mel Magazine ''MEL'' was a men's magazine headquartered in Marina del Rey, California. Originally funded by Dollar Shave Club, ''Mel'' has been described by ''New York Times'' journalist Amanda Hess as "the rare men's magazine that has taken upon itself to i ...
''s Joseph Longo called her "one of the first polarizing figures on the video app—the embodiment of the strange, precarious and unpredictable new world of Gen Z online fame", noting that social media users criticized her as being "basic", "cringeworthy", and "overhyped". In regard to D'Amelio's early popularity, Rachel Monroe of ''
The Atlantic ''The Atlantic'' is an American magazine and multi-platform publisher based in Washington, D.C. It features articles on politics, foreign affairs, business and the economy, culture and the arts, technology, and science. It was founded in 185 ...
'' wrote, "As Charli's follower count grew, her popularity acquired a reflexive quality; essentially, she became a meme for other TikTokers to react to. There was a flurry of 'I don't get why Charli is so popular' posts, followed by backlash-to-the-backlash videos tagged #teamcharli and #unproblematicqueen." Writing for '' Vanity Fair'', Carino Chocano called her the "face" of "Straight TikTok", a colloquialism used to describe the mainstream part of TikTok, with "straight" referencing the fact that many of the users who make up "Straight TikTok" are heterosexual. She appeared on both the ''Forbes'' 30 Under 30 list and on ''Fortune''
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list in 2020, making her the youngest person to appear on ''Fortune''s list. Fashion search engine Lyst placed D'Amelio at eighth on their annual Power Dressers list, which identifies the most influential public figures in fashion based on the company's search, sales, and social media metrics, in 2020. The company also listed D'Amelio second on their collaborative Next 20 list with ''
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'', which determines the most prominent "breakout cultural pioneers" in fashion using search metrics and sales. In 2021, she was included on the Time100 Next list, an extension to the ''Time'' 100 list, and in ''
Teen Vogue ''Teen Vogue'' is an American progressive online publication, formerly in print, launched in January 2003, as a sister publication to '' Vogue'', targeted at teenage girls and young women. Like ''Vogue'', it included stories about fashion and ...
''s Young Hollywood Class of 2021. Other TikTok users, including Lisa Beverly and Ellie Zeiler, became notable on the platform for their resemblance to D'Amelio.


Online controversies

D'Amelio and her sister received backlash after the premiere episode of the D'Amelio family's ''Dinner with the D'Amelios'' series, in which the family and American internet personality James Charles eat a
paella Paella (, , , , ; ) is a rice dish originally from the Valencian Community. ''Paella'' is regarded as one of the community's identifying symbols. It is one of the best-known dishes in Spanish cuisine. The dish takes its name from the wide, sha ...
dinner prepared by personal chef Aaron May, was posted to their family YouTube channel in November 2020. Users on social media accused both Charli and Dixie of exhibiting "rude" behavior towards May, with Charli making faces as she described the meal and subsequently asking for "dino nuggets". She also expressed during the video that she wished she had received 100 million followers on the one-year anniversary of her earning one million, for which users, and even Charles himself, further criticized her. Following the backlash, D'Amelio lost over one million followers on TikTok in less than one day. Days after the video was posted, she addressed the situation in an Instagram Live video, where she apologized and told viewers, "You can hate on me for whatever I've done, but the fact that all of this is happening because of a misunderstanding...I just feel like that's not okay," in response to violent threats she was receiving. May defended the sisters in an interview, stating, "Those girls are the greatest, I love them. It was all fun and games." Charles similarly tweeted out in their defense, further comparing the controversy to the conflict which broke out between him and
Tati Westbrook Tatiana Aleksandra Westbrook (born Tania Aleksandra Krievins; February 14, 1982), best known under her vlogger name Tati, is an American YouTuber and make-up artist, makeup artist. Career YouTube Westbrook, a former Image consulting, image ...
a year prior. Rebecca Jennings of ''Vox'' called the controversy "cruel and unnecessary", while Alice Ophelia and Faye Maidment of ''Dazed'' attributed it to misogyny. D'Amelio faced backlash in December 2020 after it was revealed that she and a number of other social media personalities, including
Hudson Hudson may refer to: People * Hudson (given name) * Hudson (surname) * Hudson (footballer, born 1986), Hudson Fernando Tobias de Carvalho, Brazilian football right-back * Hudson (footballer, born 1988), Hudson Rodrigues dos Santos, Brazilian f ...
, had been vacationing at
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in
the Bahamas The Bahamas, officially the Commonwealth of The Bahamas, is an Archipelagic state, archipelagic and island country within the Lucayan Archipelago of the Atlantic Ocean. It contains 97 per cent of the archipelago's land area and 88 per cent of ...
during the COVID-19 pandemic while cases in her and her family's residence of
Los Angeles Los Angeles, often referred to by its initials L.A., is the List of municipalities in California, most populous city in the U.S. state of California, and the commercial, Financial District, Los Angeles, financial, and Culture of Los Angeles, ...
surged, shortly after having publicly suggested that not staying home during the pandemic was "inconsiderate". Also during this time, D'Amelio was accused of buying her TikTok followers due to some of her followers' following lists not having her listed.


Other ventures


D'Amelio Brands

In September 2022, D'Amelio and her family announced a new project, D'Amelio Brands, which would launch and operate its own brands, focused on fashion, beauty, and lifestyle. As co-founders, D'Amelio, her mother, and her sister Dixie "share creative input for the ompany'smarketing and product development". The venture also announced a $6 million
seed round Seed money, also known as seed funding or seed capital, is a form of securities offering in which an investor puts capital in a startup company in exchange for an equity stake or convertible note stake in the company. The term ''seed'' suggest ...
which included Fanatics CEO Michael Rubin, entrepreneur Richard Rosenblatt,
Apple An apple is a round, edible fruit produced by an apple tree (''Malus'' spp.). Fruit trees of the orchard or domestic apple (''Malus domestica''), the most widely grown in the genus, are agriculture, cultivated worldwide. The tree originated ...
Senior Vice President of Services
Eddy Cue Eduardo H. Cue (born October 23, 1964) is Apple Inc., Apple's senior vice president of Services, reporting to CEO Tim Cook. Cue oversees Apple's numerous content stores and products including the iTunes Store, the Apple Books Store, and Apple ...
, and
Lionsgate Lions Gate, Lion Gate or similar terms may refer to: Gates *Lion Gate at Mycenae in Greece *Lion Gate, one of the entrances to the ancient Hittite city of Hattusa, now in Turkey *Lion Gate, one of the entrances to the gardens of Hampton Court Pala ...
CEO Jon Feltheimer as investors. The company released D'Amelio Footwear in May 2023. Multiple pop-ups of the footwear line have been run since its launch, across the United States. In August 2023, D'Amelio Brands received $5 million in funding via a strategic investment by VC firm Fifth Growth Fund, to expand to the food and beverage sector, on the company's valuation of $100 million, at the time. The flavored popcorn range, Be Happy Snacks, was released to
Walmart Walmart Inc. (; formerly Wal-Mart Stores, Inc.) is an American multinational retail corporation that operates a chain of hypermarkets (also called supercenters), discount department stores, and grocery stores in the United States and 23 other ...
's retail stores and webstore in late October. Unlike D'Amelio Footwear, which is sold
direct-to-consumer Direct-to-consumer (DTC or D2C) or business-to-consumer (B2C) is the business model of selling products directly to customers and thereby bypassing any third-party retailers, wholesalers, or middlemen. Direct-to-consumer sales are usually transa ...
, the company partnered with Walmart for the snack brand as " tjust seemed to be something that would not be as successful going exclusively TC. Other ventures under D'Amelio Brands include skincare line ZitsAllRight and merchandise line Dam Fam Merch.


Investments

D'Amelio has participated as an investor in equity
funding round A securities offering (or funding round or investment round) is a discrete round of investment, by which a business or other enterprise raises money to fund operations, expansion, a capital (economics), capital project, an acquisition, or some oth ...
s of Step. In March 2022, she and her family launched their own venture capital fund, 444 Capital, with Dough Renert and Jeff Beacher as partners. The $25 million fund predominantly invests in women and minority-led startups across various sectors, in early or later stages. Four investments were announced in March 2023.


Activism and philanthropy

Following D'Amelio's meet-and-greet in November 2019, she and her family donated the money earned from ticket sales to a special needs fundraiser. In April 2020, D'Amelio donated $50,000 to Norwalk Hospital in her hometown of
Norwalk, Connecticut Norwalk is a city in Fairfield County, Connecticut, United States. The city, part of the New York metropolitan area, New York Metropolitan Area, is the List of municipalities of Connecticut by population, sixth-most populous city in Connecticut ...
, to help secure critical supplies for the hospital's staff amid the
COVID-19 pandemic The COVID-19 pandemic (also known as the coronavirus pandemic and COVID pandemic), caused by severe acute respiratory syndrome coronavirus 2 (SARS-CoV-2), began with an disease outbreak, outbreak of COVID-19 in Wuhan, China, in December ...
. D'Amelio has openly expressed support for the
Black Lives Matter Black Lives Matter (BLM) is a Decentralization, decentralized political and social movement that aims to highlight racism, discrimination and Racial inequality in the United States, racial inequality experienced by black people, and to pro ...
movement; during the
George Floyd protests The George Floyd protests were a series of protests, riots, and demonstrations against police brutality that began in Minneapolis in the United States on May 26, 2020. The protests and civil unrest began in Minneapolis as Reactions to the mu ...
in 2020, she posted a video on TikTok decrying Floyd's murder. In December 2020, D'Amelio partnered with TikTok to donate $100,000 to the American Dance Movement, an organization which helps provide access to dance education in the United States, as part of
Giving Tuesday GivingTuesday, often stylized as #GivingTuesday for the purposes of hashtag activism, is the Tuesday after Thanksgiving in the United States. It is touted as a "global generosity movement unleashing the power of people and organizations to trans ...
.


Personal life

D'Amelio has stated that she suffers from an
eating disorder An eating disorder is a mental disorder defined by abnormal eating behaviors that adversely affect a person's health, physical or mental health, mental health. These behaviors may include eating too much food or too little food. Types of eatin ...
. She has also been vocal about her experiences with
body shaming Body shaming is the action or inaction of subjecting someone to humiliation and criticism for their bodily features. There are so many types of body shaming, including but not limited to fat-shaming, shaming for thinness, height-shaming, shami ...
. In an anti-bullying campaign for UNICEF, she said, "Some of the most hurtful comments that I read about myself online are about my body shape, my body type, which hits close to home because I struggled a lot with body image, body dysmorphia, ndbad eating habits." D'Amelio was in a relationship with social media influencer Cole Chase Hudson from December 2019 to April 2020. She was in a relationship with Landon Barker from July 2022 to February 2024.


Filmography


Film


Television (as herself)


Music videos


Discography


Singles


Awards and nominations


References


External links

* * {{DEFAULTSORT:D'Amelio, Charli 2004 births 21st-century American dancers 21st-century American women American female dancers American people of Italian descent American TikTokers Dancing with the Stars (American TV series) winners Living people People from Norwalk, Connecticut American social media influencers American YouTube vloggers YouTubers from Connecticut