A channel partner is a company that partners with a manufacturer or producer to market and sell the manufacturer's products, services, or technologies. This is usually done through a co-branding relationship. Channel partners may be distributors, vendors, retailers, consultants, systems integrators (SI), technology deployment consultancies, and value-added resellers (VARs) and other such organizations.

Managed services channel partner

The

Managed Services Managed services is the practice of outsourcing the responsibility for maintaining, and anticipating need for, a range of processes and functions, ostensibly for the purpose of improved operations and reduced budgetary expenditures through the ...

Channel Program (MSCP) defines managed services based on market and industry

best practice A best practice is a method or technique that has been generally accepted as superior to alternatives because it tends to produce superior results. Best practices are used to achieve quality as an alternative to mandatory standards. Best practice ...

s, validates a provider’s managed service against those standards, and offers escalating rewards tied to the value delivered.

Outsourcing channel partner

The Outsourcing Channel Program is designed for partners who assume management of customer assets for multiple years across multiple technologies, either at the customer site or at another location like a remote

data center A data center is a building, a dedicated space within a building, or a group of buildings used to house computer systems and associated components, such as telecommunications and storage systems. Since IT operations are crucial for busines ...

Referral partner

The referral partner is any individual, usually a professional consultant, existing customer, or sales professional, who can refer new customers to the manufacturer in any number of ways. Increasingly, companies are taking advantage of this type of partner as more and more individuals find work independently consulting and referring manufacturer solutions to their clients—which in essence provides a low cost way for manufacturers to manage their sales efforts.

Partner relationship management (PRM) software

With the increased reliance on the channel to drive sales efforts, technology has emerged to help support these efforts. Partner relationship management (PRM) is the term most widely used to refer to this type of technology.

References

External links

Definition of terms

Channel Partner Onboarding Process

Partner Enablement Strategy
{{Business-term-stub Business terms