elsieteTV (call sign LV 89 TV) is a

television station A television station is a set of equipment managed by a business, organisation or other entity such as an amateur television (ATV) operator, that transmits video content and audio content via radio waves directly from a transmitter on the earth's s ...

broadcasting from Las Heras, province of Mendoza,

Argentina Argentina, officially the Argentine Republic, is a country in the southern half of South America. It covers an area of , making it the List of South American countries by area, second-largest country in South America after Brazil, the fourt ...

. It carries programs from Channel 2 (La Plata) and is owned by Litoral Television Group.

History

Canal 7 Mendoza was established on April 28, 1958, when the National Executive Power, under Pedro Aramburu, granted a license to businessman Juan Gómez. The station, operated by Difusora Mendoza, officially launched on February 7, 1961, as LV 89 TV Canal 7. It was the first television station in western Argentina and among the earliest in the country’s interior, alongside Channel 8 in Mar del Plata. Throughout the 1960s, Canal 7 expanded its reach, installing repeaters in Tupungato (1963), Uspallata (1969), La Paz, and Cerro Diamante. In 1966, it introduced videotape recording and began live outdoor broadcasts, including full coverage of the National Grape Harvest Festival. The Argentine government intervened in the station on October 8, 1973, under Raúl Alberto Lastiri, revoking its private license. It later transitioned to color broadcasting on June 1, 1981. Following a public competition, the license was reassigned in 1983 to Estornell S.A. A new transmitter station atop Cerro Arco was constructed in 1985, improving signal strength across Greater Mendoza and the Andean region. In September 1997, Grupo UNO (now Grupo América) acquired Canal 7. By 1999, the station was authorized to test

digital terrestrial television Digital terrestrial television (DTTV, DTT, or DTTB) is a technology for terrestrial television, in which television stations broadcast television content in a digital signal, digital format. Digital terrestrial television is a major technologica ...

(DTT) using the ATSC standard. A new 20 kW transmitter was installed at Cerro Arco in 2008, and in 2010, it began DTT tests under the ISDB-T standard, later securing UHF Channel 31 for permanent HD broadcasts. Canal 7 officially launched HD broadcasts on June 12, 2012, rebranding as El Siete the following year. By 2015, it had fully transitioned to digital terrestrial television. After years of legal disputes, Canal 7 was added to

DirecTV DirecTV, LLC is an American Multichannel television in the United States, multichannel video programming distributor based in El Segundo, California. Originally launched on June 17, 1994, its primary service is a digital Satellite television, s ...

’s lineup in Mendoza on October 23, 2018. Today, the station rebroadcasts content from América TV while producing local programs such as Noticiero 7, Hola Mendoza, and Sentí la tarde. Several shows, including ''Vinos y Placeres'' and ''Brava en el 7'', have won

Martín Fierro ''Martín Fierro'', also known as ''El Gaucho Martín Fierro'', is a 2,316-line epic poem by the Argentine writer José Hernández. The poem was originally published in two parts, ''El Gaucho Martín Fierro'' (1872) and ''La Vuelta de Martín F ...

Federal awards.

References

Television stations in Argentina Television channels and stations established in 1961 1961 establishments in Argentina Grupo América {{Argentina-tv-stub