Captivate is a digital media company with a network of 12,000 high-resolution, flat-panel
elevator
An elevator or lift is a cable-assisted, hydraulic cylinder-assisted, or roller-track assisted machine that vertically transports people or freight between floors, levels, or decks of a building, vessel, or other structure. They ar ...
and lobby displays in 1,800 premier
office
An office is a space where an organization's employees perform administrative work in order to support and realize objects and goals of the organization. The word "office" may also denote a position within an organization with specific d ...
buildings across North America. Published in two countries and two languages, the network spans over 31 metro areas or
Designated Market Area
A media market, broadcast market, media region, designated market area (DMA), television market area, or simply market is a region where the population can receive the same (or similar) television and radio station offerings, and may also incl ...
s across the
United States
The United States of America (U.S.A. or USA), commonly known as the United States (U.S. or US) or America, is a country primarily located in North America. It consists of 50 U.S. state, states, a Washington, D.C., federal district, five ma ...
and
Canada
Canada is a country in North America. Its ten provinces and three territories extend from the Atlantic Ocean to the Pacific Ocean and northward into the Arctic Ocean, covering over , making it the world's second-largest country by tota ...
with a combined unique audience of 11.3 million viewers each month.
Captivate employs a team of editors who customize business, news, sports and lifestyle content, in real time for the specific audience the network serves and the short form writing appropriate for its digital screens. Captivate is a 13-time recipient of ''B2B'' Magazine's Media Power 50 Award.
The editors source content from over 100 providers - such as ''
The Wall Street Journal
''The Wall Street Journal'' is an American business-focused, international daily newspaper based in New York City, with international editions also available in Chinese and Japanese. The ''Journal'', along with its Asian editions, is published ...
'',
Associated Press
The Associated Press (AP) is an American non-profit news agency headquartered in New York City. Founded in 1846, it operates as a cooperative, unincorporated association. It produces news reports that are distributed to its members, U.S. n ...
, ''
USA Today
''USA Today'' (stylized in all uppercase) is an American daily middle-market newspaper and news broadcasting company. Founded by Al Neuharth on September 15, 1982, the newspaper operates from Gannett's corporate headquarters in Tysons, Virg ...
'', ''
The Washington Post
''The Washington Post'' (also known as the ''Post'' and, informally, ''WaPo'') is an American daily newspaper published in Washington, D.C. It is the most widely circulated newspaper within the Washington metropolitan area and has a large n ...
'', ''
Business Insider
''Insider'', previously named ''Business Insider'' (''BI''), is an American financial and business news website founded in 2007. Since 2015, a majority stake in ''Business Insider''s parent company Insider Inc. has been owned by the German pub ...
'', ''
The Atlantic
''The Atlantic'' is an American magazine and multi-platform publisher. It features articles in the fields of politics, foreign affairs, business and the economy, culture and the arts, technology, and science.
It was founded in 1857 in Boston, ...
'',
The Canadian Press
The Canadian Press (CP; french: La Presse canadienne, ) is a Canadian national news agency headquartered in Toronto, Ontario. Established in 1917 as a vehicle for the time's Canadian newspapers to exchange news and information, The Canadian Pr ...
as well as its own original content to engage and inform tenants in premier commercial real estate buildings.
The
New York
New York most commonly refers to:
* New York City, the most populous city in the United States, located in the state of New York
* New York (state), a state in the northeastern United States
New York may also refer to:
Film and television
* '' ...
-based company serves corporate, advertising and real estate customers.
Captivate has offices in Greater Boston, New York City, Chicago, Los Angeles and Toronto.
Designated Market Area
A media market, broadcast market, media region, designated market area (DMA), television market area, or simply market is a region where the population can receive the same (or similar) television and radio station offerings, and may also incl ...
s:
United States:
Atlanta
Austin
Boston
Chicago
Cleveland
Columbia, South Carolina
Dallas
Denver
Detroit
Hartford
Houston
Indianapolis
Los Angeles
Memphis
Miami
Milwaukee
Minneapolis-St. Paul
New York
Philadelphia
Phoenix
San Diego
San Francisco
Seattle
Tampa
Tulsa
Washington, D.C.
Canada:
Calgary
Edmonton
Montreal
Toronto
Vancouver
History
The idea for Captivate came during an elevator ride when Mike DiFranza recognized people’s uneasiness in crowded elevators, and decided to provide video media for them to watch. He started the company with co-founders Todd Newville and Ray Pineau in October 1997, with its first installation at Boston’s Seaport Hotel a year later in October 1998.
In March 2001, Captivate merged with its competitor – Toronto, Ontario-based Elevator News Network (ENN) – to form the largest elevator media network company. ENN continued to operate in Canada under its own name until November 2001, when it changed its name to Captivate to establish a unified
brand
A brand is a name, term, design, symbol or any other feature that distinguishes one seller's good or service from those of other sellers. Brands are used in business, marketing, and advertising for recognition and, importantly, to create a ...
across North America.
Gannett Co., Inc.
Gannett Co., Inc. () is an American mass media holding company headquartered in McLean, Virginia, in the Washington, D.C., metropolitan area.Mark Shapiro was named as Chairman of the Board and Marc Kidd was named CEO.
Market
Captivate’s at-work news and advertising network is a segment of the digital out of home (DOOH) market, which is essentially any type of digital advertising that reaches the consumer while he or she is outside the home. According to the Digital Out-of-Home Media Forecast 2008-2012 from PQ Media, the U.S. DOOH media industry – which includes video ad networks,
digital signage
Digital signage is a segment of electronic signage. Digital displays use technologies such as LCD, LED, projection and e-paper to display digital images, video, web pages, weather data, restaurant menus, or text. They can be found in publi ...
and ambient ad platforms – was a $2.43 billion in 2008, with the video advertising segment comprising approximately $1 billion. DOOH also comprises 29.1% of overall
out-of-home advertising
Out-of-home (OOH) advertising, also called outdoor advertising, outdoor media, and out-of-home media, is advertising experienced outside of the home. This includes billboards, wallscapes, and posters seen while "on the go". It also includes pla ...
.
Membership
Captivate Network is a member of:
Digital Place-based Advertising Association
The Digital Place-based Advertising Association (DPAA) is a trade organization based out of Cutchogue, New York that is focused on digital place-based advertising. It is listed as a 501(c)(6)
A 501(c) organization is a nonprofit organizati ...
(DPAA), the
not-for-profit
A nonprofit organization (NPO) or non-profit organisation, also known as a non-business entity, not-for-profit organization, or nonprofit institution, is a legal entity organized and operated for a collective, public or social benefit, in co ...
pro-industry association formed in early 2007 in order to promote the advancement of on-location video and digital advertising networks.