Capterra, Inc. is a free online marketplace vendor serving as an intermediary between buyers and technology vendors within the software industry. The company assists consumers with selecting software for their needs with user reviews and research.
History
The company was founded in 1998 by Michael Ortner and Rakesh Chilakapati. It is based in
Arlington, Virginia
Arlington County is a county in the Commonwealth of Virginia. The county is situated in Northern Virginia on the southwestern bank of the Potomac River directly across from the District of Columbia, of which it was once a part. The county i ...
. The company uses a
pay-per-click model.
Vendors can bid on the basis of software category & listing position. All these platforms have paid listing as well as organic listings based on reviews. Capterra was on the list of the Inc. magazine's 2007 ranking of the 5000 fastest-growing private U.S. companies.
By the end of 2007, there were nearly 10,000 software vendors advertised on the website.
In 2009, the site allowed software users t
leave reviews
In September 2015, Capterra was acquired by
Gartner
Gartner, Inc is a technological research and consulting firm based in Stamford, Connecticut that conducts research on technology and shares this research both through private consulting as well as executive programs and conferences. Its clients ...
for $206.2 million and became a part of its strategy to expand its business within the software industry. It is reported that Vista Point Advisors acted as a financial advisor to Capterra before and during the transition to Gartner.
In 2018 Capterra conducted a Top Tech trends survey on how small businesses manage technology investments and consider
project management software. In August 2019, Capterra is reported to have delivered 1 million software reviews on its platform.
In 2020, Capterra conducted a series of surveys to analyze the impact of the
COVID-19 pandemic
The COVID-19 pandemic, also known as the coronavirus pandemic, is an ongoing global pandemic of coronavirus disease 2019 (COVID-19) caused by severe acute respiratory syndrome coronavirus 2 (SARS-CoV-2). The novel virus was first identified ...
on the software business including digital payments and tech industry employment.
Industry recognition
* Inc. 5000 Fastest Growing Private Business 2007-2009
* Radius.com Best B2B Holiday Campaigns 2013
* Interactive Media Award for Outstanding Achievement in the Software Industry, 2008 and 2009
* Ranked #25 on Virginia Chamber of Commerce Fantastic 50, 2007
See also
*
Business-to-business
*
Pay per click
References
External links
*{{Official website, https://www.capterra.com
*Officia
Capterra Australia
*Officia
Capterra UK
*Officia
Capterra Ireland
American review websites
Companies based in Virginia
Information technology consulting firms of the United States
Software companies established in 1999