Capelli Sport is an American
sportswear
Sportswear or activewear is athletic clothing, including footwear, worn for sports activity or physical exercise. Sport-specific clothing is worn for most sports and physical exercise, for practical, comfort or safety reasons.
Typical spor ...
and
footwear
Footwear refers to garments worn on the feet, which typically serve the purpose of protective clothing, protection against adversities of the environment such as wear from rough ground; stability on slippery ground; and temperature.
*Shoes and si ...
company based in
New York
New York most commonly refers to:
* New York (state), a state in the northeastern United States
* New York City, the most populous city in the United States, located in the state of New York
New York may also refer to:
Places United Kingdom
* ...
,
United States
The United States of America (USA), also known as the United States (U.S.) or America, is a country primarily located in North America. It is a federal republic of 50 U.S. state, states and a federal capital district, Washington, D.C. The 48 ...
, subsidiary of the GMA Accessories Inc.
Founded in 2011 by Lebanon-born and New York–based entrepreneur George Altirs, Capelli Sport also has locations in
Europe
Europe is a continent located entirely in the Northern Hemisphere and mostly in the Eastern Hemisphere. It is bordered by the Arctic Ocean to the north, the Atlantic Ocean to the west, the Mediterranean Sea to the south, and Asia to the east ...
, the
Middle East
The Middle East (term originally coined in English language) is a geopolitical region encompassing the Arabian Peninsula, the Levant, Turkey, Egypt, Iran, and Iraq.
The term came into widespread usage by the United Kingdom and western Eur ...
, and
Africa
Africa is the world's second-largest and second-most populous continent after Asia. At about 30.3 million km2 (11.7 million square miles) including adjacent islands, it covers 20% of Earth's land area and 6% of its total surfac ...
under Capelli Europe GmbH, and in
China
China, officially the People's Republic of China (PRC), is a country in East Asia. With population of China, a population exceeding 1.4 billion, it is the list of countries by population (United Nations), second-most populous country after ...
under GMA Shanghai.
Capelli Sport has focused on the
soccer
Association football, more commonly known as football or soccer, is a team sport played between two teams of 11 Football player, players who almost exclusively use their feet to propel a Ball (association football), ball around a rectangular f ...
market, producing
kits
KITS (105.3 FM broadcasting, FM, "Live 105") is a commercial radio, commercial radio station in San Francisco, San Francisco, California. Owned by Audacy, Inc., it broadcasts an alternative rock radio format known as "Live 105". The studios ...
, goalkeeper gloves, and
balls, as well as
casual wear
Casual wear (or casual attire or clothing) is a Western dress code that is relaxed, occasional, spontaneous and suited for everyday use. Casual wear became popular in the Western world following the counterculture of the 1960s. When emphasisi ...
– such as t-shirts, hoodies, jackets and leggings – and
accessories
Accessory may refer to:
* Accessory (legal term), a person who assists a criminal
In anatomy
* Accessory bone
* Accessory breast
* Accessory kidney
* Accessory muscle
* Accessory nucleus, in anatomy, a cranial nerve nucleus
* Accessory nerve ...
, such as bags and hats.
Capelli's
footwear
Footwear refers to garments worn on the feet, which typically serve the purpose of protective clothing, protection against adversities of the environment such as wear from rough ground; stability on slippery ground; and temperature.
*Shoes and si ...
products include
sneakers
Sneakers (American English, US) or trainers (British English, UK), also known by a #Names, wide variety of other names, are shoes primarily designed for sports or other forms of physical exercise, but are also widely used for everyday casual ...
and
football boot
Football boots, also referred to as cleats or soccer shoes in North America, are specialized footwear designed for use in association football.
Those designed for grass Association football pitch, pitches have cleat (shoe), studs on the outsole ...
s.
History
On January 24, 2017, Capelli Sport signed a corporate partnership with the
Rochester Rhinos
Rochester Rhinos, formerly known as the Rochester Raging Rhinos, was an American soccer team based in Rochester, New York, United States. The club won the 1999 U.S. Open Cup, marking the only time a non-MLS team has won the U.S. Open Cup sinc ...
, a
United Soccer League
The United Soccer League (USL) is an organizer of various professional and amateur soccer leagues in the United States league system. It currently organizes its Championship, League One, and League Two for men, its Super League and W Leag ...
team, and their stadium was renamed
Capelli Sport Stadium.
On July 1, 2019, Capelli Sport and Danish football club
HB Køge
HB Køge () is a professional Danish football club based primarily in the town of Herfølge, and secondly in the town of Køge, both in the Køge Municipality, part of 'Region of Zealand', in the eastern part of Zealand, south of Copenhagen. It ...
announced that Altirs had purchased a 76% stake in the club, taking controlling ownership of both its men's and
women's sides.
Since January 20, 2021, Capelli Sport has held 40.1% of the shares of German
soccer
Association football, more commonly known as football or soccer, is a team sport played between two teams of 11 Football player, players who almost exclusively use their feet to propel a Ball (association football), ball around a rectangular f ...
club
MSV Duisburg
Meidericher Spielverein 02 e. V. Duisburg, commonly known as simply MSV Duisburg (), is a Football in Germany, German association football club based in Duisburg, North Rhine-Westphalia. Nicknamed ''Die Zebras'' for their traditional striped jer ...
. In June, Capelli Sport became the official uniform and equipment provider of Heartland Soccer Association, starting in the Fall.
Capelli Sport has equipped various soccer teams, most notably
AEK Athens
A.E.K. (; Athlitikí Énosis Konstantinoupόleos, ''Athletic Union of Constantinople'') is a major Greek multi-sport club based in Nea Filadelfeia, Attica. The club is more commonly known in European competitions as A.E.K. Athens.
Establishe ...
, MSV Duisburg,
SV Austria Salzburg
SV Austria Salzburg is an Football in Austria, Austrian professional association football, football club, based in the city of Salzburg. The club was formed in 2005 by some supporters of the original SV (Austria) Salzburg after it was renamed FC ...
and the
Lebanon national team.
On March 15, 2023, Capelli partnered with US-based
Legends FC for their 2023 season.
Capelli Sport will be in charge of the uniform, apparel, and the equipment. Players will also have access to Capelli Sport's European clubs, events, coaching, education, and a players pathways club.
On May 27, 2025, Capelli Sport restructured its ownership in HB Køge to fully separate its men's and women's sides. It then sold 100% of the club's women's side to Ballard Capital, an investment company owned and operated by
Angie and Chris Long, owners of the American professional club
Kansas City Current
The Kansas City Current are an American professional Association football, soccer team based in Kansas City, Missouri, that competes in the National Women's Soccer League (NWSL). It was founded as an NWSL expansion, expansion team in 2021 NWSL ...
competing in the
National Women's Soccer League
The National Women's Soccer League (NWSL) is a women's professional Association football, soccer league and the highest level of the United States soccer league system#Women's leagues, United States soccer league system (alongside the USL Supe ...
. The acquisition fully separated the women's club's business from the men's club's and parent organization's, both of which Capelli Sport retained.
Sponsorships
The following is a list of professional football teams sponsored by Capelli Sport:
Men
National teams
* (from September 2023)
*
*
* (from June 2023)
Clubs
*
Austria Klagenfurt
Austria, formally the Republic of Austria, is a landlocked country in Central Europe, lying in the Eastern Alps. It is a federation of nine states, of which the capital Vienna is the most populous city and state. Austria is bordered by Ger ...
*
Austria Salzburg
*
Gabala (from 2023–24)
*
Terrassa
Terrassa () is a city in central-eastern Catalonia and in the province of Barcelona (Spain). It is one of the two capitals of Vallès Occidental county, being the larger in both area and population.
The name ''Terrassa'' derives from Latin ''Te ...
*
Barnechea
*
Palestino
The term ''Palestino'' is the Spanish word for "Palestinian". The word "''Palestino''" is used in Cuba as a disparaging nickname for illegal migrants within the country. The nickname is used as a rhetorical device, that compares illegal migrants ...
*
Universidad de Concepción
Universidad (Spanish for "university") may refer to:
Places
* Universidad, San Juan, Puerto Rico
* Universidad (Madrid)
Football clubs
* Universidad SC, a Guatemalan football club that represents the Universidad de San Carlos de Guatemala
...
*
Coquimbo Unido
Coquimbo Unido is a Chilean football club based in the city of Coquimbo. The club was founded in 1958 and has played in the Chilean Primera División since being promoted in 2022. Their home games are played at the Estadio Municipal Francisco Sán ...
*
Ñublense
Club Deportivo Ñublense () is a professional Association football, football team based in Chillán, Ñuble Region, Chile. The club was formed in 1916 under the name of Liceo Fútbol Club. They compete in Chile's Chilean Primera División, Primer ...
*
Šibenik
Šibenik (), historically known as Sebenico (), is a historic town in Croatia, located in central Dalmatia, where the river Krka (Croatia), Krka flows into the Adriatic Sea. Šibenik is one of the oldest Croatia, Croatian self-governing cities ...
*
Varaždin
Varaždin ( or ; , also known by #Name, alternative names) is a city in Northern Croatia, north-east of Zagreb. The total population is 46,946, with 38,839 in the city settlement itself (2011).
The city is best known for its baroque buildings, ...
*
Jablonec
*
HB Køge
HB Køge () is a professional Danish football club based primarily in the town of Herfølge, and secondly in the town of Køge, both in the Køge Municipality, part of 'Region of Zealand', in the eastern part of Zealand, south of Copenhagen. It ...
*
Herfølge Boldklub
Herfølge Boldklub was a Danish football club founded in 1921. It is based in Herfølge, a southern suburb of Køge in the eastern part of Zealand. In 2009, the club shared its licence, and merged its professional football with Køge BK to form ...
*
Viborg FF
Viborg Fodsports Forening (), also known as Viborg FF or VFF for short, is a Danish professional association football, football club based in the Central Denmark Region, Central Jutland city of Viborg, Denmark, Viborg. They compete in the Danish ...
*
Sheffield F.C.
Sheffield Football Club is an English association football, football club, currently based in Dronfield, Derbyshire. They compete in the , on the eighth level of the English football league system, English football pyramid. Founded in October ...
(from 2023–24)
*
Bray Wanderers
Bray Wanderers Football Club are an Irish association football club playing in the League of Ireland First Division. The club in its present form was founded in 1942 in Bray, and was known until 2010 as ''Bray Wanderers A.F.C.'' It was elect ...
(from 2024)
*
Alemannia Aachen
Aachener Turn- und Sportverein Alemannia 1900 e. V., short Alemannia Aachen (), is a German football club from the western city of Aachen, North Rhine-Westphalia. A long-term fixture of the country's second division, Alemannia enjoyed a three- ...
*
SpVgg Bayreuth
SpVgg Bayreuth is a Football in Germany, German football club based in Bayreuth, Bavaria. Apart from coming within two games of earning promotion to the Bundesliga in 1979, the club also reached the quarter finals of the DFB-Pokal twice, in 1977 ...
*
BSG Wismut Gera
BSG Wismut Gera is a German association football club playing in Gera, Thuringia. The club is the successor to ''1. SV Gera'' whose football department joined ''Blau-Weiß Gera'' and ''Geraer KFC Dynamos'' in 2007 to form ''FV Gera Süd'', whic ...
*
MSV Duisburg
Meidericher Spielverein 02 e. V. Duisburg, commonly known as simply MSV Duisburg (), is a Football in Germany, German association football club based in Duisburg, North Rhine-Westphalia. Nicknamed ''Die Zebras'' for their traditional striped jer ...
*
1. FC Düren
*
VfL Osnabrück
VfL Osnabrück is a German multi-sport club in Osnabrück, Lower Saxony. It currently fields teams in basketball, gymnastics, swimming, table tennis, and tennis but is by far best known for its Association football, football section.
The footba ...
(from 2023–24)
*
Türkgücü München
Türkgücü München () is a German association football club from Munich, Bavaria.
The club, which is based in the Turkish community of Munich, was formed in 2009 in a merger of Türkischer SV 1975 München and ATA Spor München. Türkischer S ...
*
Viktoria Berlin
Fußball-Club Viktoria 1889 Berlin Lichterfelde-Tempelhof e.V., commonly known as FC Viktoria 1889 Berlin or Viktoria Berlin, is a German association football club based in the locality of Lichterfelde (Berlin), Lichterfelde of the Boroughs and ...
*
Viktoria Köln
Viktoria usually refers to Viktoria, a name which is the same as Victoria (name), but may also refer to:
Places
* FK Viktoria Stadion, stadium of Viktoria Žižkov
* Viktoria-Luise-Platz, building in Berlin
* Viktoriastadt, now known as Victo ...
*
Waldhof Mannheim
SV Waldhof Mannheim is a multi-sports club, located in Mannheim, Baden-Württemberg. It is most known for its association football team; however, there are also professional handball and table-tennis sides. The club today has a membership of ove ...
*
Wehen Wiesbaden
*
Inter Allies
International Allies FC is a Ghanaian professional football club based in Tema, Greater Accra. They play in the Ghana Premier League.
History
The club was founded in October 1996 by Omar Nasser El-Eter, Rabeh Nasser El-Eter and the late ...
*
Kotoku Royals F.C.
*
Atromitos
*
Ergotelis
Ergotelis Football Club () is a Greek professional Association football, football club based in Heraklion, Crete, which competes in the Heraklion Football Clubs Association, FCA Heraklion A1, the fourth tier of the Greek football league system, ...
*
Wing Yee (academy)
*
Utenis Utena
*
F91 Dudelange
F91 Dudelange (; , ) is a Luxembourgish professional Association football, football club based in Dudelange which plays in the Luxembourg National Division.
It was formed in 1991 as a merger between three teams in the town: Alliance Dudelange, ...
*
St. Lucia
Saint Lucia is an island country of the West Indies in the eastern Caribbean. Part of the Windward Islands of the Lesser Antilles, it is located north/northeast of the island of Saint Vincent (Saint Vincent and the Grenadines), Saint Vincent ...
*
Los Cabos
LOS, or Los, or LoS may refer to:
Science and technology
* Length of stay, the duration of a single episode of hospitalisation
* Level of service (transportation), Level of service, a measure used by traffic engineers
* Level of significance, a ...
*
FC Dordrecht
Football Club Dordrecht, or simply FC Dordrecht () is a professional Dutch association football club based in Dordrecht, a city in the Western Netherlands, located in the province of South Holland. They currently compete in the Eerste Divisie, ...
*
Górnik Zabrze
Górnik Zabrze Spółka Akcyjna, commonly referred to as Górnik Zabrze S.A. or simply Górnik Zabrze (), is a Polish association football, football club from Zabrze. Górnik is one of the most successful Polish football clubs in history, winning ...
(from 2023–24)
*
Pogoń Szczecin
Pogoń Szczecin Spółka Akcyjna, commonly referred to as Pogoń Szczecin (), is a Polish professional football club based in Szczecin, West Pomeranian Voivodeship, which plays in the Ekstraklasa, the top tier of the national football league s ...
*
TSC Bačka Topola
*
Grasshopper
Grasshoppers are a group of insects belonging to the suborder Caelifera. They are amongst what are possibly the most ancient living groups of chewing herbivorous insects, dating back to the early Triassic around 250 million years ago.
Grassh ...
(from 2023–24)
*
Brežice 1919
*
Altınordu
*
Amarillo Bombers
*
Central Valley Fuego FC
Central Valley Fuego FC, also known as CV Fuego FC or simply Fuego FC, is an American professional soccer team based in Fresno, California. The team was founded in 2020, and played its inaugural season in 2022. The team most recently competed ...
*
Charlotte Independence
Charlotte Independence is an American soccer team based in Charlotte, North Carolina, that plays in the USL League One, the third tier of the American soccer pyramid.
The Independence currently play their home games at American Legion Memoria ...
*
Colorado Springs Switchbacks FC
Colorado Springs Switchbacks FC is a professional Association football, soccer team based in Colorado Springs, Colorado. Founded in 2014, the team is a member of the Western Conference (USL Championship), Western Conference in the USL Champions ...
*
Duluth
Duluth ( ) is a Port, port city in the U.S. state of Minnesota and the county seat of St. Louis County, Minnesota, St. Louis County. Located on Lake Superior in Minnesota's Arrowhead Region, the city is a hub for cargo shipping. The population ...
(from 2023–24)
*
Florida Tropics SC
Florida Tropics SC is a professional soccer club based in Lakeland, Florida. They are owned by Central Florida Sports Ventures, LLC, led by Dr. Panos Iakovidis, and former USL commissioner and Rochester Rhinos owner Chris Economides. The or ...
*
Kansas City Comets
*
Legends FC
*
Rhode Island FC
Rhode Island FC is an American professional Association football, Football club headquartered in Pawtucket, Rhode Island, Pawtucket, Rhode Island. Founded in 2019 and beginning play in 2024, the team plays in the Eastern Conference of the USL C ...
*
Spokane Velocity FC
*
Utica City FC
Utica City FC is an American professional indoor soccer team based in Utica, New York, that competes in the Major Arena Soccer League (MASL).
History
The team formed in 2011 as the Syracuse Silver Knights with the intention of playing in the n ...
Women
National teams
* (from June 2023)
*
*
*
Clubs
*
Barnechea
*
Barnsley
Barnsley () is a market town in South Yorkshire, England. It is the main settlement of the Metropolitan Borough of Barnsley and the fourth largest settlement in South Yorkshire. The town's population was 71,422 in 2021, while the wider boroug ...
*
Coventry United
*
London City Lionesses
London City Lionesses is a professional women's association football club based in Hayes, Bromley, England. The team competes in the Women's Super League the first tier of English women's football. The club was founded in May 2019, as an indep ...
*
*
MSV Duisburg
Meidericher Spielverein 02 e. V. Duisburg, commonly known as simply MSV Duisburg (), is a Football in Germany, German association football club based in Duisburg, North Rhine-Westphalia. Nicknamed ''Die Zebras'' for their traditional striped jer ...
*
Viktoria Berlin
Fußball-Club Viktoria 1889 Berlin Lichterfelde-Tempelhof e.V., commonly known as FC Viktoria 1889 Berlin or Viktoria Berlin, is a German association football club based in the locality of Lichterfelde (Berlin), Lichterfelde of the Boroughs and ...
*
Grasshopper Club Zürich
Grasshopper Club Zurich (GCZ), commonly referred to as Grasshopper Club or simply just GC, is a professional sports club, multisports club based in Zürich, Zurich, Switzerland. They are nicknamed the ''Grasshoppers'' or sometimes just ''Hopper ...
*
Carolina Ascent FC
References
External links
*
{{Running shoe brands
Athletic shoe brands
Clothing companies established in 2011
Sporting goods manufacturers of the United States
American brands
Sportswear brands
Privately held companies of the United States
American companies established in 2011
Shoe companies of the United States
2010s fashion
2020s fashion