''Campaign'' is a commercial mixtape by American singer

Ty Dolla Sign Tyrone William Griffin Jr. (born April 13, 1982), known professionally as Ty Dolla Sign (stylized as Ty Dolla $ign or Ty$), is an American singer, songwriter and record producer. He first gained major recognition in 2010 for his feature on Ameri ...

. It was released on September 23, 2016, by

Atlantic Records Atlantic Recording Corporation (simply known as Atlantic Records) is an American record label founded in October 1947 by Ahmet Ertegun and Herb Abramson. Over its first 20 years of operation, Atlantic earned a reputation as one of the most ...

. The mixtape was supported by three singles: "

Campaign Campaign or The Campaign may refer to: Types of campaigns * Campaign, in agriculture, the period during which sugar beets are harvested and processed * Advertising campaign, a series of advertisement messages that share a single idea and theme * B ...

", "No Justice" and "

Zaddy "Zaddy" is a song by American singer Ty Dolla Sign. It was released on August 25, 2016, as the third single from his ninth mixtape, ''Campaign'' (2016). The song was written by Tyrone Griffin, Jr., Jay Cummings, Adam Feeney, and Jahaan Sweet, wit ...

". The mixtape is a recurring theme expressing the views of Ty Dolla Sign and his friends and family on the presidential campaigns of

Donald Trump Donald John Trump (born June 14, 1946) is an American politician, media personality, and businessman who served as the 45th president of the United States from 2017 to 2021. Trump graduated from the Wharton School of the University of ...

and

Hillary Clinton Hillary Diane Rodham Clinton ( Rodham; born October 26, 1947) is an American politician, diplomat, and former lawyer who served as the 67th United States Secretary of State for President Barack Obama from 2009 to 2013, as a United States senat ...

Promotion

" was released as the first single on July 11, 2016. The song features a

guest appearance In show business, a guest appearance is the participation of an outsider performer (such as a musician or actor) in an event such as a music record or concert, show, etc., when the performer does not belong to the regular band, cast, or other ...

from American rapper

Future The future is the time after the past and present. Its arrival is considered inevitable due to the existence of time and the laws of physics. Due to the apparent nature of reality and the unavoidability of the future, everything that currentl ...

. Fittingly, the music video premiered the night before election day (November 7, 2016). "No Justice" was released as second single on July 21, 2016. The song features a guest appearance from American recording artist Big TC (who is Ty's younger brother, who is still incarcerated in prison). "

" was released as the third single on August 25, 2016. The music video for the song premiered on August 30, 2016. "3 Wayz" was released as the first promotional single on September 1, 2016. The song features a guest appearance from American rapper Travis Scott. "Stealing" was released as the second promotional single on September 9, 2016.

Critical reception

''Campaign'' was met with generally positive reviews. At

Metacritic Metacritic is a website that aggregates reviews of films, TV shows, music albums, video games and formerly, books. For each product, the scores from each review are averaged (a weighted average). Metacritic was created by Jason Dietz, Marc ...

, which assigns a normalized rating out of 100 to reviews from professional publications, the album received an

average In ordinary language, an average is a single number taken as representative of a list of numbers, usually the sum of the numbers divided by how many numbers are in the list (the arithmetic mean). For example, the average of the numbers 2, 3, 4, 7, ...

score of 71, based on four reviews. Winston Cook-Wilson of ''

Pitchfork A pitchfork (also a hay fork) is an agricultural tool with a long handle and two to five tines used to lift and pitch or throw loose material, such as hay, straw, manure, or leaves. The term is also applied colloquially, but inaccurately, to ...

'' said, "''Campaign'' outpaces his recent efforts like ''$ign Language'' and ''Airplane Mode'' but, still, mostly just preserve Ty's musical bottom line". Jordan Sargent of '' Spin'' said, "''Campaign''—a mixtape in name that feels not quite like a mixtape but not exactly like an album, either—is at its best when it carries on that tradition of richness of sound as a virtue in and of itself". Scott Glaysher of '' XXL'' said, "''Campaign'' may not exceed the musical brilliance of ''

Free TC ''Free TC'' is the debut studio album by American singer Ty Dolla Sign. It was released on November 13, 2015, by Atlantic Records. As executive producers, Ty Dolla Sign and Wiz Khalifa enlisted a variety of collaborators; including DJ Mustard, ...

'' but it's a close runner-up". Mick Jacobs of ''Pretty Much Amazing'' said, "As a mixtape, I understand why ''Campaign'' sounds so derivative, but still I wish Griffin had pushed a bit further in terms of musical experimentation".

Commercial performance

''Campaign'' debuted at number 28 on the US ''Billboard'' 200, with 14,000

album-equivalent unit The album-equivalent unit, or album equivalent, is a measurement unit in music industry to define the consumption of music that equals the purchase of one album copy. This consumption includes streaming and song downloads in addition to tradit ...

Track listing

Charts

References

{{Ty Dolla Sign 2016 mixtape albums Ty Dolla Sign albums Atlantic Records albums