Caffrey's Irish Ale is an

ale Ale is a style of beer, brewed using a warm fermentation method. In medieval England, the term referred to a drink brewed without hops. As with most beers, ale typically has a bittering agent to balance the malt and act as a preservative. Ale ...

launched in 1994 by

Bass Brewery Bass Brewery () was founded in 1777 by William Bass in Burton-upon-Trent, Staffordshire, England. The main brand was Bass Pale Ale, once the highest-selling beer in the UK. By 1877, Bass had become the largest brewery in the world, with an an ...

and currently owned by

Molson Coors Molson Coors Beverage Company is a Canadian-American Multinational corporation, multinational Drink industry, drink and brewing company, brewing company headquartered in Chicago, Illinois. Molson Coors was formed in 2005 through the merger of Mo ...

History

The Caffrey brewing family first brewed beer in

Dublin Dublin is the capital and largest city of Republic of Ireland, Ireland. Situated on Dublin Bay at the mouth of the River Liffey, it is in the Provinces of Ireland, province of Leinster, and is bordered on the south by the Dublin Mountains, pa ...

in the late 18th century, about thirty years after the

Guinness Brewery St. James's Gate Brewery is a brewery founded in 1759 in Dublin, Ireland, by Arthur Guinness. The company is now a part of Diageo, a company formed from the merger of Guinness and Grand Metropolitan in 1997. The main product of the brewery is ...

was founded. They too sited their brewery on the River Liffey, a few hundred yards east of the Guinness site. Caffrey's Irish Ale was re-launched in 1994 and marketed as a beer which combined features from other types of beer: it could be served as cold as

lager Lager (; ) is a Type of beer, style of beer brewed and Brewing#Conditioning, conditioned at low temperature. Lagers can be Pale lager, pale, Amber lager, amber, or Dark lager, dark. Pale lager is the most widely consumed and commercially availab ...

, its texture would be as smooth as

stout Stout is a type of dark beer that is generally warm fermented, such as dry stout, oatmeal stout, milk stout and imperial stout. Stout is a type of ale. The first known use of the word "stout" for beer is in a document dated 1677 in the E ...

, while its taste was that of an

. Though launched with little advertising, it was priced at the top end of the market and was made available in over 7500 pubs. Sales of Caffrey's for the first year were higher than expected for a new product, at around 150 000 barrels in its first year. It was designed to appeal to "the ageing lager drinker...looking for a mature pint."

Coors Brewing Company The Coors Brewing Company is an American brewery and beer company based in Golden, Colorado, that was founded in 1873. In 2005, Adolph Coors Company, the holding company that owned Coors Brewing, merged with Molson, Inc. to become Molson Coor ...

acquired the US distribution rights to Caffrey's in December, 2001 when they purchased UK based Carling Brewers who owned the rights previously. Sometime in 2002, after Coors purchased Caffrey's from

Interbrew Interbrew is subsidiary of Anheuser-Busch InBev SA/NV is based in Breda, Netherlands. It has one subsidiary, Ambev S.A. of São Paulo, Brazil. Brands Interbrew brands have historically included Budweiser, Stella Artois, Boddingtons Brewery, Boddi ...

, it ceased importation of the beer into the

United States The United States of America (USA), also known as the United States (U.S.) or America, is a country primarily located in North America. It is a federal republic of 50 U.S. state, states and a federal capital district, Washington, D.C. The 48 ...

market. Coors decided that continued sale of Caffrey's in the US would interfere with the branding of Killian's as Coors's premier Irish brew. Many Irish bars around the US still have Caffrey's

paraphernalia Paraphernalia refers to a collection of items or equipment associated with a particular activity, hobby, or lifestyle. The term is often used to describe the tools, accessories, or objects that are used in various fields, such as sports, arts ...

, but no longer sell the beer. Coors's decision to sell Killian's over the

nitrogen Nitrogen is a chemical element; it has Symbol (chemistry), symbol N and atomic number 7. Nitrogen is a Nonmetal (chemistry), nonmetal and the lightest member of pnictogen, group 15 of the periodic table, often called the Pnictogen, pnictogens. ...

charged Caffrey's in the US market allowed

Diageo Diageo plc ( ) is a British Multinational corporation, multinational alcoholic beverage company, with its headquarters in London, England. It is a major distributor of Scotch whisky and other spirits and operates from 132 sites around the world ...

, makers of

Guinness Guinness () is a stout that originated in the brewery of Arthur Guinness at Guinness Brewery, St. James's Gate, Dublin, Ireland, in the 18th century. It is now owned by the British-based Multinational corporation, multinational alcoholic bever ...

, to gain market share with its

Smithwick's Smithwick's () is an Irish red ale-style beer. Smithwick's brewery was founded in Kilkenny in 1710 by John Smithwick and run by the Smithwick family of Kilkenny until 1965, when it was acquired by Guinness, now part of Diageo. The Kilkenny brew ...

brew in Irish bars throughout the US. Caffrey's is still available in the

United Kingdom The United Kingdom of Great Britain and Northern Ireland, commonly known as the United Kingdom (UK) or Britain, is a country in Northwestern Europe, off the coast of European mainland, the continental mainland. It comprises England, Scotlan ...

and

Canada Canada is a country in North America. Its Provinces and territories of Canada, ten provinces and three territories extend from the Atlantic Ocean to the Pacific Ocean and northward into the Arctic Ocean, making it the world's List of coun ...

. In 2011, Caffrey's sold around 35,000 barrels in the UK, down from 200,000 in 2002. From 2000, the popularity of Caffrey's rapidly declined, despite a relaunch in the UK in 2010. After this date, it is apparent that there was a strategic decision by Coors to concentrate on other brands, although no official announcement was made.

Product

At its launch Caffrey's was brewed to 5.2% ABV. In 2001 it was reduced to 4.2% and to 3.8% in 2010 in an attempt to halt declining sales. It is based on an 1897 recipe and is designed to be served between 4 and 6 degrees Celsius. Caffrey's was later launched in 440ml cans, featuring a nitrogen pocket that agitates the beer when you open it giving it a characteristic closer to a draught beer. Nitrogen is less soluble than

carbon dioxide Carbon dioxide is a chemical compound with the chemical formula . It is made up of molecules that each have one carbon atom covalent bond, covalently double bonded to two oxygen atoms. It is found in a gas state at room temperature and at norma ...

, which allows the beer to be put under high pressure without making it fizzy. The high pressure of dissolved gas is required to enable very small bubbles to be formed by forcing the draught beer through fine holes in a plate in the tap, which causes the characteristic "surge" (the widget in cans and bottles achieves the same effect). The perceived smoothness of Caffrey's is due to its low level of carbon dioxide and the creaminess of the head caused by the very fine bubbles that arise from the use of nitrogen and the dispensing method described above.

Brewery

Thomas Caffrey first established the Ulster Brewery in Queen Street,

Belfast Belfast (, , , ; from ) is the capital city and principal port of Northern Ireland, standing on the banks of the River Lagan and connected to the open sea through Belfast Lough and the North Channel (Great Britain and Ireland), North Channel ...

, in 1897. The brewery was sold to the Ulster Brewing Company in 1950. The last member of the family to have been active in the business, Nicholas James Caffrey, died in 1984, survived by two daughters, Virginia and Bridget (since deceased), and one son, Nicholas Philip Caffrey. The brewery was acquired by

Charringtons Charrington Brewery was founded in Bethnal Green, London, in the early 18th century by Robert Westfield. In 1766, John Charrington joined the company, which then traded as Westfield, Moss & Charrington from the Anchor Brewery in Stepney. It merg ...

(later Bass Charrington) in 1964 and then by Interbrew in 2000. On July 6, 2004, the owners of the former Caffrey's brewery, Interbrew, announced their intention to dispose of the site of the brewery. Having no takers, they closed the brewery in 2005. The Caffrey's Ulster Brewery, established in Belfast in 1897 and taken over by Bass in 1974, closed in 2004, so ending big company brewing in Northern Ireland.

References

{{Reflist

External links

Official website
Beer in Ireland Molson Coors brands

History

Product

Brewery

See also

References

External links