Fudge is a brand of

chocolate bar A chocolate bar is a confection containing chocolate, which may also contain layerings or mixtures that include nut (fruit), nuts, fruit, caramel, nougat, and wafers. A flat, easily breakable, chocolate bar is also called a tablet. In some variet ...

manufactured by

Cadbury Cadbury, formerly Cadbury's and Cadbury Schweppes, is a British multinational confectionery company owned by Mondelez International (spun off from Kraft Foods) since 2010. It is the second-largest confectionery brand in the world, after Mars. ...

. It is a bar of

fudge ''Fudge'' is a generic role-playing game system for use in freeform role-playing games. The name "''FUDGE''" was once an acronym for ''Freeform Universal Donated'' (later, ''Do-it-yourself'') ''Gaming Engine'' and, though the acronym has since b ...

in a semi-circular cross-section covered in a layer of milk

chocolate Chocolate is a food made from roasted and ground cocoa beans that can be a liquid, solid, or paste, either by itself or to flavoring, flavor other foods. Cocoa beans are the processed seeds of the cacao tree (''Theobroma cacao''); unprocesse ...

. Produced in small bite size bars and in larger bars, the Fudge continues to be produced and sold in countries such as the United Kingdom and Ireland. It was launched in 1948, originally under the name ''Milk Fudge'' which later became simply Fudge.

Production

In November/December 2010, production of Fudge was transferred to Cadbury's new plant in Skarbimierz, Poland from the

Keynsham Keynsham ( ) is a town and civil parish located on the outskirts of the city of Bristol on the A4 that links the cities of Bristol and Bath, Somerset, Bath in Somerset, England. It had a population of 19,603 at the 2021 Census. It was listed i ...

Cadbury's plant in Somerset. confectionerynews.com - Final UK-made Cadbury Crunchie bars from September
Labels for these products do not state a country of origin, instead stating "Made in the EU under licence from Cadbury UK Ltd".

Advertising

The jingle for the 1970s television advert was written by

Mike d'Abo Michael David d'Abo (born 1 March 1944) is an English singer and songwriter, best known as the lead vocalist of Manfred Mann from 1966 to their dissolution in 1969, and as the composer of the songs " Handbags and Gladrags" and " Build Me Up Bu ...

. Said jingle was sung by eight year old

Clive Griffin Clive Griffin (born 30 December 1961) is a British soul vocalist, best known for his hit duet, "When I Fall in Love" (US No. 23) with pop singer Celine Dion. Clive was discovered by producer/composer Richard Niles who got him a deal with Me ...

, who also sang the jingle 'if you like a lot of chocolate' for Club.''Coventry Evening Telegraph'' Thursday 18 May 1989, page 22 It appeared on 'The 100 Greatest TV Ads' in May 2000 on

Channel 4 Channel 4 is a British free-to-air public broadcast television channel owned and operated by Channel Four Television Corporation. It is state-owned enterprise, publicly owned but, unlike the BBC, it receives no public funding and is funded en ...

References

British confectionery Cadbury brands Chocolate bars Mondelez International brands Products introduced in 1948 {{confection-stub

Production

Advertising

See also

References