CKRV-FM is a Canadian radio station, broadcasting at 97.5 FM in

Kamloops Kamloops ( ) is a city in south-central British Columbia, Canada, at the confluence of the South flowing North Thompson River and the West flowing Thompson River, east of Kamloops Lake. It is located in the Thompson-Nicola Regional District, ...

British Columbia British Columbia (commonly abbreviated as BC) is the westernmost Provinces and territories of Canada, province of Canada, situated between the Pacific Ocean and the Rocky Mountains. It has a diverse geography, with rugged landscapes that include ...

. The station broadcasts a

classic rock Classic rock is a US radio format which developed from the album-oriented rock (AOR) format in the early 1980s. In the United States, the classic rock format comprises rock music ranging generally from the mid-1960s through the mid 1990s, prim ...

format branded as ''K 97.5'', and prior to

2010 File:2010 Events Collage New.png, From top left, clockwise: The 2010 Chile earthquake was one of the strongest recorded in history; The Eruption of Eyjafjallajökull in Iceland disrupts air travel in Europe; A scene from the opening ceremony of ...

, it had a

hot adult contemporary Adult contemporary music (AC) is a form of radio-played popular music, ranging from 1960s vocal and 1970s soft rock music to predominantly ballad-heavy music of the present day, with varying degrees of easy listening, pop, soul, R&B, quiet ...

format. Even though as a

top 40 In the music industry, the Top 40 is the current, 40 most-popular songs in a particular genre. It is the best-selling or most frequently broadcast popular music. Record charts have traditionally consisted of a total of 40 songs. "Top 40" or "conte ...

station, it was still being classified as a

hot AC Adult contemporary music (AC) is a form of radio-played popular music, ranging from 1960s vocal and 1970s soft rock music to predominantly ballad-heavy music of the present day, with varying degrees of easy listening, pop, soul, R&B, qui ...

station by

Mediabase Mediabase is a music industry service that monitors radio station airplay in 180 US and Canadian markets. Mediabase publishes music charts and data based on the most played songs on terrestrial and satellite radio, and provides in-depth analyti ...

and

Nielsen BDS Broadcast Data Systems (also known as BDS or Luminate BDS), is a service that tracks radio, television and internet airplay of songs. The service, which is a unit of MRC Data, is a contributing factor to North American charts published by co-owne ...

. CKRV's most recent shift to top 40 was plagued by

CKBZ-FM CKBZ-FM is a radio station in Kamloops, British Columbia, Canada. Broadcasting at 100.1 FM, the station airs a hot adult contemporary format (per reporting status on Mediabase) branded as ''B-100''. The station is currently owned by the Jim Patt ...

shifting from

adult contemporary Adult contemporary music (AC) is a form of radio-played popular music, ranging from 1960s vocal and 1970s soft rock music to predominantly ballad-heavy music of the present day, with varying degrees of easy listening, pop, soul, R&B, quiet ...

to hot AC in the late 2000s. The station was launched in 1984 by Hal Yerxa's CFCW Ltd. It was acquired by

Newcap Broadcasting Stingray Radio (formerly Newcap Radio) is a Canadian radio broadcasting conglomerate owned by Stingray Group. It owns and operates 101 radio stations in Canada—making it the second-largest radio conglomerate in Canada behind Bell Media. It also ...

in 1989, but was then sold to local broadcaster NL Broadcasting, the owner of AM station

CHNL CHNL (''Radio NL'') is a radio station in Kamloops, British Columbia, Canada. The station, owned by the Stingray Group since 2018, airs a classic hits format with some talk and sports at 610 on the AM dial. The station launched on May 1, 1970 ...

in the city, in 1993. On February 20, 2015, CKRV-FM switched to a variety hits format as ''97.5 The River'', and adopted a new slogan Kamloops' best variety of the '80s, '90s and WOW, but kept the station's branding. In June 2017, the station was reacquired by Newcap, along with sister stations

and

CJKC-FM CJKC-FM is a Canadian radio station, broadcasting at 103.1 FM broadcasting, FM in Kamloops, British Columbia. The station broadcasts a country music, country format branded as ''New Country 103.1''. The station received approval in 2005 and wa ...

."CRTC approves sale of NL Broadcasting to Newcap of Nova Scotia"
. ''Kamloops This Week'', June 6, 2017. In February 2018, CKRV rebranded to ''K 97.5'' and flipped to

classic hits Classic hits is a radio format which generally includes songs from the top 40 music charts from the late 1960s to the early 2000s, with music from the 1980s serving as the core of the format. Music that was popularized by MTV in the early 198 ...

. On November 26, 2021, CKRV-FM flipped to

, keeping the ''K 97.5'' branding while changing to a new slogan of "Kamloops' Classic Rock" and changing its programming to match

CKKO-FM CKKO-FM is a Canadian radio station that broadcasts a classic rock format on 96.3 FM in Kelowna, British Columbia. The station uses the on-air branding ''K 96.3'' and the slogan "Kelowna's Classic Rock". Originally owned by Sun Country Cablevis ...

. The CKRV call sign was also used by an unrelated station in Drummondville (Quebec), which operated at 1400 AM from 1974 to 1980.

References

External links

K 97.5
* * {{coord, 50, 40, 15, N, 120, 23, 55, W, type:landmark_region:CA, display=title KRV KRV Radio stations established in 1984 1984 establishments in British Columbia KRV