CINA (1650

kHz The hertz (symbol: Hz) is the unit of frequency in the International System of Units (SI), equivalent to one event (or cycle) per second. The hertz is an SI derived unit whose expression in terms of SI base units is s−1, meaning that one h ...

) is a

commercial Commercial may refer to: * a dose of advertising conveyed through media (such as - for example - radio or television) ** Radio advertisement ** Television advertisement * (adjective for:) commerce, a system of voluntary exchange of products and s ...

radio station Radio broadcasting is transmission of audio (sound), sometimes with related metadata, by radio waves to radio receivers belonging to a public audience. In terrestrial radio broadcasting the radio waves are broadcast by a land-based radi ...

licensed A license (or licence) is an official permission or permit to do, use, or own something (as well as the document of that permission or permit). A license is granted by a party (licensor) to another party (licensee) as an element of an agreeme ...

to Mississauga,

Ontario Ontario ( ; ) is one of the thirteen provinces and territories of Canada.Ontario is located in the geographic eastern half of Canada, but it has historically and politically been considered to be part of Central Canada. Located in Central C ...

Canada Canada is a country in North America. Its ten provinces and three territories extend from the Atlantic Ocean to the Pacific Ocean and northward into the Arctic Ocean, covering over , making it the world's second-largest country by tota ...

and serving the Greater Toronto area. It is owned by Neeti Prakash Ray and it broadcasts a

South Asian South Asia is the southern Subregion#Asia, subregion of Asia, which is defined in both geography, geographical and culture, ethno-cultural terms. The region consists of the countries of Afghanistan, Bangladesh, Bhutan, India, Maldives, Nepal, ...

format Format may refer to: Printing and visual media * Text formatting, the typesetting of text elements * Paper formats, or paper size standards * Newspaper format, the size of the paper page Computing * File format, particular way that informati ...

talk Talk may refer to: Communication * Communication, the encoding and decoding of exchanged messages between people * Conversation, interactive communication between two or more people * Lecture, an oral presentation intended to inform or instruct ...

, news and

music Music is generally defined as the The arts, art of arranging sound to create some combination of Musical form, form, harmony, melody, rhythm or otherwise Musical expression, expressive content. Exact definition of music, definitions of mu ...

shows. It is co-owned with a similar station in Windsor,

CINA-FM CINA-FM (102.3 MHz) is a radio station broadcasting a mixture of English-language and ethnic/multilingual music and programming in Windsor, Ontario, Canada. The station broadcasts with an antenna aimed toward the northwest and southeast, to p ...

. By day, CINA is powered at 5,000

watt The watt (symbol: W) is the unit of power or radiant flux in the International System of Units (SI), equal to 1 joule per second or 1 kg⋅m2⋅s−3. It is used to quantify the rate of energy transfer. The watt is named after James Wa ...

s. But to protect other stations from interference, at night it reduces power to 680 watts. During

critical hours Critical hours for radio stations is the time from sunrise to two hours after sunrise, and from two hours before sunset until sunset, local time. During this time, certain American radio stations may be operating with reduced power as a result of Se ...

, the power is 1,000 watts. A

non-directional antenna In radio communication, an omnidirectional antenna is a class of antenna which radiates equal radio power in all directions perpendicular to an axis (azimuthal directions), with power varying with angle to the axis ( elevation angle), declining ...

is used. The

transmitter In electronics and telecommunications, a radio transmitter or just transmitter is an electronic device which produces radio waves with an antenna. The transmitter itself generates a radio frequency alternating current, which is applied to ...

is on Eglinton Avenue East at Tomken Road in Mississauga.

Overview

The station application was approved by the

Canadian Radio-television and Telecommunications Commission The Canadian Radio-television and Telecommunications Commission (CRTC; french: Conseil de la radiodiffusion et des télécommunications canadiennes, links=) is a public organization in Canada with mandate as a regulatory agency for broadcasti ...

(CRTC) on April 23, 2007. It began testing in late 2008. The official

sign-on A sign-on (or start-up in Commonwealth countries except Canada) is the beginning of operations for a radio station, radio or television station, generally at the start of each day. It is the opposite of a sign-off (or closedown in Commonwealth ...

was in December 2008. CINA focuses most of its airtime on

India India, officially the Republic of India ( Hindi: ), is a country in South Asia. It is the seventh-largest country by area, the second-most populous country, and the most populous democracy in the world. Bounded by the Indian Ocean on the ...

n and

Pakistan Pakistan ( ur, ), officially the Islamic Republic of Pakistan ( ur, , label=none), is a country in South Asia. It is the world's List of countries and dependencies by population, fifth-most populous country, with a population of almost 24 ...

i audiences, airing a mixture of community-oriented talk programming with

Bollywood Hindi cinema, popularly known as Bollywood and formerly as Bombay cinema, refers to the film industry based in Mumbai, engaged in production of motion pictures in Hindi language. The popular term Bollywood, is a portmanteau of "Bombay" (fo ...

and other South Asian music. Owner Neeti Prakash Ray was formerly the host of ''Radio India'', a popular local radio show which aired on

CKTB CKTB is a radio station in St. Catharines, Ontario, Canada. Broadcasting at 610 AM, the station airs a news/talk format. CKTB is housed in the former mansion of William Hamilton Merritt, the main promoter of the first Welland Canal, located on ...

in the 1990s. CINA's format is based in large part on that program. On March 14, 2011, CINA received CRTC approval to increase the daytime transmitter power to 5,000 watts from the previous power of 1,000 watts. The nighttime power remains at 680 watts and all other technical parameters are unchanged.Broadcasting Decision CRTC 2011-183
/ref>

Programming

CINA AM caters predominantly to the South Asian community, featuring programming in the following languages:

Hindi Hindi (Devanāgarī: or , ), or more precisely Modern Standard Hindi (Devanagari: ), is an Indo-Aryan languages, Indo-Aryan language spoken chiefly in the Hindi Belt region encompassing parts of North India, northern, Central India, centr ...

Bengali Bengali or Bengalee, or Bengalese may refer to: *something of, from, or related to Bengal, a large region in South Asia * Bengalis, an ethnic and linguistic group of the region * Bengali language, the language they speak ** Bengali alphabet, the ...

, Gujarati, Punjabi and

Urdu Urdu (;"Urdu"
''

. It also airs some

Armenian Armenian may refer to: * Something of, from, or related to Armenia, a country in the South Caucasus region of Eurasia * Armenians, the national people of Armenia, or people of Armenian descent ** Armenian Diaspora, Armenian communities across the ...

and

Indo-Caribbean Indo-Caribbeans or Indian-Caribbeans are Indian people in the Caribbean who are descendants of the Jahaji Indian indentured laborers brought by the British, Dutch, and French during the colonial era from the mid-19th century to the early 20th ...

programming on weekends.

References

External links

CINA 1650
* * {{DEFAULTSORT:Cina Asian-Canadian culture in Ontario Mass media in Mississauga INA INA South Asian Canadian culture Radio stations established in 2007 2007 establishments in Ontario