CAM4.com (commonly abbreviated CAM4), is a

live streaming Livestreaming is streaming media simultaneously recorded and broadcast in real-time over the internet. It is often referred to simply as streaming. Non-live media such as video-on-demand, vlogs, and YouTube videos are technically streamed, but no ...

website A website (also written as a web site) is a collection of web pages and related content that is identified by a common domain name and published on at least one web server. Examples of notable websites are Google Search, Google, Facebook, Amaz ...

featuring live

webcam A webcam is a video camera which is designed to record or stream to a computer or computer network. They are primarily used in videotelephony, livestreaming and social media, and security. Webcams can be built-in computer hardware or peripheral d ...

performances, filtered by female, male, transgender or couples of primarily amateur performers. Broadcasts on CAM4 often feature

nudity Nudity is the state of being in which a human is without clothing. The loss of body hair was one of the physical characteristics that marked the biological evolution of modern humans from their hominin ancestors. Adaptations related to ...

and

sexual activity Human sexual activity, human sexual practice or human sexual behaviour is the manner in which humans experience and express their sexuality. People engage in a variety of sexual acts, ranging from activities done alone (e.g., masturbation) ...

often ranging from

striptease A striptease is an erotic or exotic dance in which the performer gradually undresses, either partly or completely, in a seductive and sexually suggestive manner. The person who performs a striptease is commonly known as a "stripper" or an "ex ...

and

dirty talk Erotic talk, also known as dirty talk, gross talk, love talk, naughty talk, sexting, sexy talk, talking dirty, or talking gross is the practice of using explicit word imagery to heighten sexual excitement before and during (or instead of) physica ...

masturbation Masturbation is the sexual stimulation of one's own genitals for sexual arousal or other sexual pleasure, usually to the point of orgasm. The stimulation may involve hands, fingers, everyday objects, sex toys such as vibrators, or combinatio ...

with

sex toy A sex toy is an object or device that is primarily used to facilitate human sexual pleasure, such as a dildo, artificial vagina or vibrator. Many popular sex toys are designed to resemble human genitals, and may be vibrating or non-vibrating ...

Concept

CAM4 is used mostly by

amateur An amateur () is generally considered a person who pursues an avocation independent from their source of income. Amateurs and their pursuits are also described as popular, informal, autodidacticism, self-taught, user-generated, do it yourself, DI ...

webcam performers who like to broadcast just for the fun of it or to earn money for their live performances on the site.Meet The Vince Lombardi Of Cam Girls
Susannah Breslin, Forbes, August 18, 2015. Customers of the site can purchase virtual tokens, which can be used to

tip Tip commonly refers to: * Tip (gambling) * Tip (gratuity) * Tip (law enforcement) * another term for Advice (opinion), Advice Tip or TIP may also refer to: Science and technology * Tank phone, a device allowing infantry to communicate with the oc ...

performers or watch private shows. Customers can use text based live

chat Chat or chats may refer to: Communication * Conversation, particularly casual * Online chat, text message communication over the Internet in real-time * Synchronous conferencing, a formal term for online chat * SMS chat, a form of text messagin ...

to talk to each other or in each performer's room. The performers use a

and

microphone A microphone, colloquially called a mic or mike (), is a transducer that converts sound into an electrical signal. Microphones are used in many applications such as telephones, hearing aids, public address systems for concert halls and public ...

to broadcast live video and audio to their room. Performers on CAM4 may be coached by Nikki Night, a former cam model and "the porn industry's leading

camgirl A webcam model (colloquially, camgirl, camboy, or cammodel) is a video performer who streams on the Internet with a live webcam broadcast. A webcam model often performs erotic acts online, such as stripping, masturbation, or sex acts in exchang ...

coach." In May 2016, CAM4 partnered with VRtube.xxx to launch CAM4VR, a 360° 3D

virtual reality Virtual reality (VR) is a simulated experience that employs pose tracking and 3D near-eye displays to give the user an immersive feel of a virtual world. Applications of virtual reality include entertainment (particularly video games), educ ...

live cam experience available on the CAM4 platform. VRTube.xxx co-founder,

Ela Darling Ela Darling is an American pornographic actress and co-founder of virtual reality company VRTube.xxx. According to ''The New York Times'', Darling first used virtual reality technology to record an erotic scenario in 2014. Life and career Da ...

spearheaded the initiative. The site is working with

to distribute virtual reality cameras to models. Ms. Darling was later followed by world-famous

adult actress A pornographic film actor or actress, pornographic performer, adult entertainer, or porn star is a person who performs sex acts in video that is usually characterized as a pornographic movie. Such videos tend to be made in a number of dis ...

Jelena Jenson, who joined CAM4 in January, 2017 as event marketing manager and brand ambassador. CAM4 has paid out more than $100m in performer commissions since its inception in 2007.

Strategic partnerships

In February 2017, CAM4 announced a partnership with teledildonics manufacturer Kiiroo, launching a "live touch" feature that sync's the vibration of the Kiiroo sex toy to tokens tipped during a live webcam show.

Sponsorships and philanthropy

CAM4 is a diamond member of the Free Speech Coalition and has been a title sponsor of the Association of Sites Advocating Child Protection (ASACP) since 2011. In September 2017, CAM4 teamed up with American model and activist Amber Rose in support of The Amber Rose SlutWalk, a

nonprofit A nonprofit organization (NPO) or non-profit organisation, also known as a non-business entity, not-for-profit organization, or nonprofit institution, is a legal entity organized and operated for a collective, public or social benefit, in co ...

advocacy Advocacy is an Action (philosophy), activity by an individual or advocacy group, group that aims to influence decision making, decisions within political, economic, and social institutions. Advocacy includes activities and publications to infl ...

organization that works to end slut-shaming and to spark a conversation on

women's empowerment Women's empowerment (or female empowerment) may be defined in several ways, including accepting women's viewpoints, making an effort to seek them and raising the status of women through education, awareness, literacy, and training.Kabeer, Naila ...

and LGBTQ rights. CAM4 is a principal sponsor of the New York AIDS Walk. In September 2021, CAM4 announced its renewed sponsorship of

Pineapple Support Pineapple Support is a nonprofit organization that provides free and low-cost mental health therapy to pornographic film actors, producers and others who work in the adult film industry. It launched in April 2018 by adult performer Leya Tanit in re ...

, a non-profit organization that offers low cost mental health services for adult industry professionals.

Campaigns

In 2016, CAM4 commissioned a global research study from French Research firm iFop, designed to better understand female

orgasm Orgasm (from Greek , ; "excitement, swelling") or sexual climax is the sudden discharge of accumulated sexual excitement during the sexual response cycle, resulting in rhythmic, involuntary muscular contractions in the pelvic region charac ...

habits and the differences between

nationalities Nationality is a legal identification of a person in international law, establishing the person as a subject, a ''national'', of a sovereign state. It affords the state jurisdiction over the person and affords the person the protection of the ...

. To mark

New York Fashion week New York Fashion Week (NYFW), held in February and September of each year, is a semi-annual series of events in Manhattan typically spanning 7–9 days when international fashion collections are shown to buyers, the press, and the general publ ...

, CAM4 formed a collaboration with jewelry designe
Chris Habana
to open a pop-up store on the Lower East Side of

New York City New York, often called New York City or NYC, is the List of United States cities by population, most populous city in the United States. With a 2020 population of 8,804,190 distributed over , New York City is also the L ...

. The store is located just around the corner from a space previously used by

Louis Vuitton Louis Vuitton Malletier, commonly known as Louis Vuitton (, ), is a French high-end Luxury goods, luxury fashion house and company founded in 1854 by Louis Vuitton (designer), Louis Vuitton. The label's LV monogram appears on most of its produc ...

. At the night's opening, high-profile models and sexual icons like

François Sagat François Sagat (born 5 June 1979) is a French male List of performers in gay porn films, gay pornographic film actor, model and director. Adult film career At the age of twenty-five Sagat performed in his first adult film under the screen name ...

and

Amanda Lepore Amanda Lepore is an American model, singer, and performance artist. A former Club Kid, she has appeared in advertising for numerous companies. Lepore is noted as a regular subject in photographer David LaChapelle's work, serving as his muse, as ...

modeled a new

jewelry Jewellery ( UK) or jewelry (U.S.) consists of decorative items worn for personal adornment, such as brooches, rings, necklaces, earrings, pendants, bracelets, and cufflinks. Jewellery may be attached to the body or the clothes. From a western ...

collection. The pop-up store collaboration is open from September 5, 2019 until September 30, 2019 and aims to bring a dose of sex positivity to fashion week.

Industry recognition

The XBIZ Award for Live Cam Site of the Year was awarded to CAM4 in 2015.XBIZ Award Winners
"2015 Adult Site of the Year - Live Cam = CAM4.com" In 2016, CAM4.com won an Adult Webcam Award for Best European Adult Webcam Website. Additionally, a CAM4 co-founder was inducted into the Adult Webcam Awards Hall of Fame.Adult Webcam Awards Winners
"Adult Webcam Awards HALL OF FAME - BUSINESS = Richard CAM4"

Awards and nominations

References

External links

* {{Pornographic video digital distribution platforms Adult camming websites Internet properties established in 2007 American erotica and pornography websites