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A breastaurant is a restaurant that requires female
waiting staff Waiting staff (British English), waitstaff (North American English), waiters (male) / waitresses (female), or servers (North American English), are those who work at a restaurant, a diner, or a bar and sometimes in private homes, attendin ...
to be skimpily-dressed. The term dates from the early 1990s, after restaurant chain
Hooters Hooters is the registered trademark used by two American restaurant chains: Hooters, Inc., based in Clearwater, Florida, and Hooters of America, Inc. based in Atlanta, Georgia, and owned by the private investment firm Nord Bay Capital (with ...
opened in the United States. The format has since been adopted by other restaurants, including Redneck Heaven, Tilted Kilt Pub & Eatery,
Twin Peaks ''Twin Peaks'' is an American Mystery fiction, mystery serial drama television series created by Mark Frost and David Lynch. It premiered on American Broadcasting Company, ABC on April 8, 1990, and originally ran for two seasons until its cance ...
, Bombshells, Bone Daddy's,
Ojos Locos Ojos Locos Sports Cantina is a chain of Mexican-themed sports bars and restaurants based in Dallas, Texas, and having locations throughout the American Southwest. The chain is known for its waitresses (called "chicas") who wear cleavage- and midri ...
, Chula's,
Bikinis Sports Bar & Grill Bikinis Sports Bar & Grill was a chain of sports bars and restaurants located in Texas. The restaurant chain was known for its scantily-clad waitresses, called "Bikini Babes", whose uniforms consist of its eponymous bikini tops, cowboy boots, and ...
, Racks, Show-Me's, Mugs & Jugs, and The WingHouse Bar & Grill. These restaurants often use a sexual
double-entendre A double entendre (plural double entendres) is a figure of speech or a particular way of wording that is devised to have a double meaning, of which one is typically obvious, whereas the other often conveys a message that would be too socially ...
brand name and may also have appropriate themes, both in decoration and menu. The restaurants may offer perks for customers, such as
alcoholic drink An alcoholic beverage (also called an alcoholic drink, adult beverage, or a drink) is a drink that contains ethanol, a type of alcohol that acts as a drug and is produced by fermentation of grains, fruits, or other sources of sugar. The c ...
s and flirty servers.


History

Hooters Hooters is the registered trademark used by two American restaurant chains: Hooters, Inc., based in Clearwater, Florida, and Hooters of America, Inc. based in Atlanta, Georgia, and owned by the private investment firm Nord Bay Capital (with ...
is credited as the first breastaurant, having operated since 1983. Other companies soon adopted the format. According to food industry research firm Technomic, the top three breastaurant chains in the United States after Hooters each had sales growth of 30% or more in 2011. In October 2012,
Bikinis Sports Bar & Grill Bikinis Sports Bar & Grill was a chain of sports bars and restaurants located in Texas. The restaurant chain was known for its scantily-clad waitresses, called "Bikini Babes", whose uniforms consist of its eponymous bikini tops, cowboy boots, and ...
successfully registered the term "breastaurant" as a trademark with the
United States Patent and Trademark Office The United States Patent and Trademark Office (USPTO) is an agency in the U.S. Department of Commerce that serves as the national patent office and trademark registration authority for the United States. The USPTO's headquarters are in Alexa ...
; but as of May 24, 2019, the trademark lapsed under section 8, "Continued use not filed within Grace Period". Bikinis Sports Bar & Grill had closed its last restaurant on December 23, 2018.


Male variations

Restaurants staffed by males, with a similar focus on server appearance, include Tallywackers, featuring scantily clad men, which opened in Dallas, Texas, in May 2015 and closed in August 2016. In Japan, there are establishments such as Macho Cafe and Macho Meat Shop, where brawny men serve food and drinks.


Criticism

Breastaurants have been criticized for
objectifying In social philosophy, objectification is the act of treating a person, as an object or a thing. It is part of dehumanization, the act of disavowing the humanity of others. Sexual objectification, the act of treating a person as a mere object of sex ...
women.


See also

*
Bikini barista A bikini barista is a woman who works as a barista, preparing and serving coffee beverages, while dressed in scanty attire such as a bikini, lingerie or a crop top combined with bikini bottoms or hotpants. In the United States, this marketing tec ...
*
Butler café A is a subcategory of cosplay restaurant that originated in Japan. In these cafés, waiters dress as butlers and serve patrons in the manner of domestic servants attending to aristocracy. Butler cafés proliferated in reaction to the popula ...
*
Café con piernas Café con piernas (Spanish for "coffee with legs") is a coffee shop style popular in Chile where the service staff are all or nearly all attractive women dressed in clothing considered revealing.Gallardo, Eduardo (13 October 1998)Coffee With Legs' ...
*
Cosplay restaurant are theme restaurants and pubs that originated in Akihabara, Tokyo, Japan, around the late 1990s and early 2000s. They include and , where the service staff dress as elegant maids, or as butlers. The staff treat the customers as '' masters'' ...
*
Heart Attack Grill The Heart Attack Grill is an American hamburger restaurant in downtown Las Vegas, Nevada, (formerly located in Chandler, Arizona). It makes a point of serving food that is very unhealthy and high in fat, sugar, and cholesterol; in other words, fo ...
*
Hooters Air Hooters Air was an airline headquartered in Myrtle Beach, South Carolina, United States. Hooters Air flights were operated by Winston-Salem, North Carolina-based Pace Airlines both as ad hoc private charters, and as scheduled USDOT public charte ...
*
Hooters Casino Oyo Hotel & Casino (stylized as OYO Hotel & Casino) is a casino hotel near the Las Vegas Strip in Paradise, Nevada, Paradise, Nevada, United States. It is owned by Highgate and OYO Rooms, Oyo Hotels & Homes, and its casino is operated by Paragon ...
*
Host and hostess clubs A hostess club is a type of night club found primarily in Japan. They employ primarily female staff and cater to men seeking drinks and attentive conversation. The modern host club is a similar type of establishment where primarily male staff att ...
*
Maid café are a subcategory of cosplay restaurants found predominantly in Japan. In these cafés, waitresses, dressed in maid costumes, act as servants, and treat customers as masters (and mistresses) in a private home, rather than as café patrons. The f ...
*
Nyotaimori , often referred to as "body sushi", is the Japanese practice of serving sashimi or sushi from the naked body of a woman. is the male equivalent. History The origin of nyotaimori can be traced back to the food play of performed in Yūkaku du ...
*
Playboy Club The Playboy Club was initially a chain of nightclubs and resorts owned and operated by Playboy Enterprises. The first Playboy Club opened in Chicago in 1960. Each club generally featured a Living Room, a Playmate Bar, a Dining Room, and a Club R ...
* Sip 'n Dip Lounge *
Wet T-shirt contest A wet T-shirt contest is a competition involving exhibitionism, typically featuring young women contestants at a nightclub, bar, or resort. Wet T-shirt contestants generally wear white or light-colored T-shirts without bras, bikini tops, or ot ...


References

{{reflist Erotica Restaurants by type Sexualization