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Robert M. "Bob" Shrum (born July 21, 1943) is the Director of the Center for the Political Future and the Carmen H. and Louis Warschaw Chair in Practical Politics at the
University of Southern California , mottoeng = "Let whoever earns the palm bear it" , religious_affiliation = Nonsectarian—historically Methodist , established = , accreditation = WSCUC , type = Private research university , academic_affiliations = , endowment = $8.1 ...
, where he is a Professor of the Practice of Political Science in the Dornsife College of Letters, Arts and Sciences. He is a former American
political consultant Political consulting is a form of consulting that consists primarily of advising and assisting political campaigns. Although the most important role of political consultants is arguably the development and production of mass media (largely tel ...
, who has worked on numerous Democratic campaigns, including as senior advisor to the Kerry-Edwards campaign in 2004 and to the Gore-Lieberman campaign in 2000. Shrum wrote the famous speech
Ted Kennedy Edward Moore Kennedy (February 22, 1932 – August 25, 2009) was an American lawyer and politician who served as a United States senator from Massachusetts for almost 47 years, from 1962 until his death in 2009. A member of the Democratic ...
gave at the 1980 Democratic National Convention conceding to and supporting President
Jimmy Carter James Earl Carter Jr. (born October 1, 1924) is an American politician who served as the 39th president of the United States from 1977 to 1981. A member of the Democratic Party, he previously served as the 76th governor of Georgia from 1 ...
.American Rhetoric
/ref> He has been described as "the most sought-after consultant in the Democratic Party." Shrum served as speechwriter to New York Mayor John V. Lindsay from 1970 to 1971, speechwriter to Senator George McGovern's 1972 Presidential campaign and speechwriter and press secretary to Senator Edward M. Kennedy from 1980 to 1984 and political consultant until 2009. Shrum's book, ''No Excuses: Concessions of a Serial Campaigner'', was published in June 2007 by
Simon and Schuster Simon & Schuster () is an American publishing company and a subsidiary of Paramount Global. It was founded in New York City on January 2, 1924 by Richard L. Simon and M. Lincoln Schuster. As of 2016, Simon & Schuster was the third largest pub ...
.


Early life

Shrum was born in
Connellsville, Pennsylvania Connellsville is a city in Fayette County, Pennsylvania, United States, southeast of Pittsburgh and away via the Youghiogheny River, a tributary of the Monongahela River. It is part of the Pittsburgh Metro Area. The population was 7,637 at t ...
on July 21, 1943, the son of Cecilia (Welsh) and Clarence Shrum. His father was a tool-and-die maker and his maternal grandfather was a member of the Pennsylvania State Senate. His mother was from an Irish immigrant family. Shrum was raised in
Los Angeles Los Angeles ( ; es, Los Ángeles, link=no , ), often referred to by its initials L.A., is the List of municipalities in California, largest city in the U.S. state, state of California and the List of United States cities by population, sec ...
. He is a graduate of
Loyola High School of Los Angeles Loyola High School is a private, Roman Catholic, college-preparatory high school for boys in Los Angeles, California, United States. It was established in 1865 and is part of the Society of Jesus. It is the oldest continuously run educational inst ...
and
Georgetown University Georgetown University is a private university, private research university in the Georgetown (Washington, D.C.), Georgetown neighborhood of Washington, D.C. Founded by Bishop John Carroll (archbishop of Baltimore), John Carroll in 1789 as Georg ...
(where he was named the outstanding debater at the 1965 national policy debate championship, the
National Debate Tournament The National Debate Tournament is one of the national championships for collegiate policy debate in the United States. The tournament is sponsored by the American Forensic Association with the Ford Motor Company Fund. History of the NDT The ...
). He later received a J.D. degree from Harvard Law School.


Political career


Speechwriter

Shrum began his political career as a speechwriter in 1970, first for Republican New York City Mayor
John Lindsay John Vliet Lindsay (; November 24, 1921 – December 19, 2000) was an American politician and lawyer. During his political career, Lindsay was a U.S. congressman, mayor of New York City, and candidate for U.S. president. He was also a regular ...
, and then for United States Senators Edmund Muskie and
Ted Kennedy Edward Moore Kennedy (February 22, 1932 – August 25, 2009) was an American lawyer and politician who served as a United States senator from Massachusetts for almost 47 years, from 1962 until his death in 2009. A member of the Democratic ...
. Shrum was also a speechwriter for 1972 Democratic Party presidential nominee George McGovern as well as for 1976 Democratic Party presidential nominee
Jimmy Carter James Earl Carter Jr. (born October 1, 1924) is an American politician who served as the 39th president of the United States from 1977 to 1981. A member of the Democratic Party, he previously served as the 76th governor of Georgia from 1 ...
. Shrum worked for Governor Carter for a total of ten days, and quit the night Carter won the Pennsylvania Primary. In his resignation letter to Carter, Shrum wrote "I am not sure what you believe in, other than yourself." Shrum later worked for
Ted Kennedy Edward Moore Kennedy (February 22, 1932 – August 25, 2009) was an American lawyer and politician who served as a United States senator from Massachusetts for almost 47 years, from 1962 until his death in 2009. A member of the Democratic ...
and wrote the famous speech Kennedy gave at the 1980 Democratic National Convention. After Kennedy's unsuccessful bid for the Democratic Party's presidential nomination in 1980, Shrum returned to work in his Senate office as his press secretary until 1984, after which he became director of Kennedy's Fund for a Democratic Majority Political Action Committee until 1985.


Political consultant


Non-Presidential campaigns

In 1986, Shrum began work as a political consultant, designing campaign advertising and message strategy for Democratic candidates at the presidential, congressional, and gubernatorial levels, partnering with
Pat Caddell Patrick Hayward Caddell (May 19, 1950 – February 16, 2019) was an American public opinion pollster and a political film consultant who served in the Carter administration. He worked for Democratic presidential candidates George McGovern ...
and David Doak. Their first client was Jerry Baliles, who was running to succeed
Chuck Robb Charles Spittal Robb (born June 26, 1939) is an American politician from Virginia and former officer in the United States Marine Corps. A member of the Democratic Party, he served as the 64th governor of Virginia from 1982 to 1986 and a United ...
as governor of Virginia. The partnership with Pat Caddell dissolved in 1986, and Doak and Shrum continued to work together through a new firm for nine years. During their partnership, they served as strategic consultants and ad-makers for the successful campaigns of Bob Casey for Governor of Pennsylvania, Alan Cranston for reelection to the Senate in California, and
Barbara Mikulski Barbara Ann Mikulski ( ; born July 20, 1936) is an American politician and social worker who served as a United States senator from Maryland from 1987 to 2017. A member of the Democratic Party, she also served in the United States House of Repr ...
for Senate in Maryland. Mikulski would go on to become the first woman who was elected to the Senate who did not have a husband or father who served in high political office. The firm continued to grow, acquiring new partners such as Peter Harris, Michelle Carrier, and
Mike Donilon Mike Donilon (born ) is an American attorney and campaign consultant who serves as a Senior Advisor to U.S. President Joe Biden. He was the chief strategist of Joe Biden's 2020 presidential campaign. Prior, Donilon was working as a partner at ...
, while political consultants
Joe Trippi Joseph Paul Trippi (born June 10, 1956) is an American political strategist who has worked on several gubernatorial, United States Senate, and Congressional campaigns, including Jerry Brown for Governor of California and Doug Jones for U.S. Sen ...
and
Steve McMahon Stephen Joseph McMahon (born 20 August 1961) is an English football manager, former professional footballer and current television pundit. As a player, he was a midfielder from 1979 to 1998, most notably playing for Liverpool in the late 1980s. ...
began their media consulting careers at the firm. Doak, Shrum, and Associates worked on the following campaigns, among others: * The reelection of United States Senator Alan Cranston in 1986 * Ted Kennedy's United States Senate campaign in 1988 *
David Dinkins David Norman Dinkins (July 10, 1927 – November 23, 2020) was an American politician, lawyer, and author who served as the 106th mayor of New York City from 1990 to 1993. He was the first African American to hold the office. Before enteri ...
for mayor of New York in 1989 * The reelection of United States Senator Paul Simon *
David Walters David Lee Walters (born November 20, 1951) is an American politician who was the 24th governor of Oklahoma from 1991 to 1995. Born in Canute, Oklahoma, Walters was a project manager for Governor David Boren and the youngest executive officer ...
for Governor of Oklahoma *
Zell Miller Zell Bryan Miller (February 24, 1932 – March 23, 2018) was an American author and politician from the state of Georgia. A Democrat, Miller served as lieutenant governor from 1975 to 1991, 79th Governor of Georgia from 1991 to 1999, and as U. ...
for Governor of Georgia * Richard Gephardt for election to Congress and Presidential bid * The reelection of
Denver Denver () is a consolidated city and county, the capital, and most populous city of the U.S. state of Colorado. Its population was 715,522 at the 2020 census, a 19.22% increase since 2010. It is the 19th-most populous city in the Unit ...
mayor
Federico Peña Federico Fabian Peña (born March 15, 1947) is an American politician and attorney who served as the 12th United States secretary of transportation from 1993 to 1997 and the 8th United States secretary of energy from 1997 to 1998, during the pre ...
*
Art Agnos Arthur Christ Agnos (born Arthouros Agnos; [] September 1, 1938) is an American politician. He served as the 39th Mayor of San Francisco, mayor of San Francisco, California from 1988 to 1992 and as the Regional Head of the United States Department ...
for mayor of
San Francisco San Francisco (; Spanish for " Saint Francis"), officially the City and County of San Francisco, is the commercial, financial, and cultural center of Northern California. The city proper is the fourth most populous in California and 17th ...
* Tom Bradley for mayor of
Los Angeles Los Angeles ( ; es, Los Ángeles, link=no , ), often referred to by its initials L.A., is the List of municipalities in California, largest city in the U.S. state, state of California and the List of United States cities by population, sec ...
*
Alex Penelas Alexander Penelas (born December 18, 1961) is an American attorney who is the former mayor of Miami-Dade County, Florida. Education and personal life Penelas, an American of Cuban descent, attended St. Thomas University and graduated in 1981 ...
for mayor of Miami-Dade County * The reelection of Chicago mayor
Harold Washington Harold Lee Washington (April 15, 1922 – November 25, 1987) was an American lawyer and politician who was the 51st Mayor of Chicago. Washington became the first African American to be elected as the city's mayor in April 1983. He served as may ...
* The reelection of Philadelphia mayor
Wilson Goode Woodrow Wilson Goode Sr. (born August 19, 1938) is a former Mayor of Philadelphia and the first African American to hold that office. He served from 1984 to 1992, a period which included the controversial MOVE police action and house bombing ...
* John D. Waihee III for Governor of Hawaii *
Bob Kerrey Joseph Robert Kerrey (born August 27, 1943) is an American politician who served as the 35th Governor of Nebraska from 1983 to 1987 and as a United States Senator from Nebraska from 1989 to 2001. Before entering politics, he served in the Vietna ...
for President in 1992 * John Glenn for United States Senate In 1995, following the dissolution of Doak, Shrum, and Associates, Shrum partnered with
Tad Devine Thomas A. "Tad" Devine (born June 11, 1955) is an American political consultant. Devine was a senior adviser in Al Gore's 2000 and John Kerry's 2004 Presidential campaigns. He was also the chief strategist for Bernie Sanders' 2016 presidential ...
and
Mike Donilon Mike Donilon (born ) is an American attorney and campaign consultant who serves as a Senior Advisor to U.S. President Joe Biden. He was the chief strategist of Joe Biden's 2020 presidential campaign. Prior, Donilon was working as a partner at ...
. Devine, Donilon, and Shrum's firm went on to work for the following campaigns: * Reelection of New York mayor
David Dinkins David Norman Dinkins (July 10, 1927 – November 23, 2020) was an American politician, lawyer, and author who served as the 106th mayor of New York City from 1990 to 1993. He was the first African American to hold the office. Before enteri ...
(lost) * Reelection of
Ted Kennedy Edward Moore Kennedy (February 22, 1932 – August 25, 2009) was an American lawyer and politician who served as a United States senator from Massachusetts for almost 47 years, from 1962 until his death in 2009. A member of the Democratic ...
against Mitt Romney for United States Senate * Reelection of Senator
Chuck Robb Charles Spittal Robb (born June 26, 1939) is an American politician from Virginia and former officer in the United States Marine Corps. A member of the Democratic Party, he served as the 64th governor of Virginia from 1982 to 1986 and a United ...
from Virginia to the United States Senate * Election of
Herb Kohl Herbert H. Kohl (born February 7, 1935) is an American businessman and politician. Alongside his brother and father, the Kohl family created the Kohl's department stores chain, of which Kohl went on to be president and CEO. Kohl also served as a ...
to United States Senator from Wisconsin, and his reelection campaign in 1994 * Reelection of
Tom Foley Thomas Stephen Foley (March 6, 1929 – October 18, 2013) was an American lawyer and politician who served as the 49th speaker of the United States House of Representatives from 1989 to 1995. A member of the Democratic Party, Foley represen ...
, Congressman from Washington (lost) *
Jane Harman Jane Margaret Lakes Harman (born June 28, 1945) is the former U.S. Representative for , serving from 1993 to 1999, and from 2001 to 2011; she is a member of the Democratic Party. Harman was the ranking Democrat on the House Intelligence Committ ...
for Congress in 1992, 1994, and 1996 * Reelection of United States Senator
John Kerry John Forbes Kerry (born December 11, 1943) is an American attorney, politician and diplomat who currently serves as the first United States special presidential envoy for climate. A member of the Forbes family and the Democratic Party, he ...
from Massachusetts * Reelection of
Joseph P. Kennedy II Joseph Patrick Kennedy II (born September 24, 1952) is an American businessman, Democratic politician, and a member of the Kennedy family. He is a son of former United States Senator Robert F. Kennedy and Ethel Kennedy, and he is also a nephew ...
, congressman from Massachusetts * Reelection of United States Senator
Tom Harkin Thomas Richard Harkin (born November 19, 1939) is an American lawyer, author, and politician who served as a United States senator from Iowa from 1985 to 2015. A member of the Democratic Party, he previously was the U.S. representative for Io ...
from Iowa * Election of Jack Reed for United States Senator from Rhode Island * Election of
Robert Torricelli Robert Guy Torricelli (born August 27, 1951), is an American attorney and former politician. A Democrat, Torricelli served as a member of the U.S. House of Representatives from New Jersey's 9th district from 1983 to 1997 and as a United States s ...
for United States Senator from New Jersey * Reelection of Congresswoman
Louise Slaughter Dorothy Louise Slaughter (née McIntosh, August 14, 1929 – March 16, 2018) was an American politician elected to 16 terms as a United States Representative from New York, serving from 1987 until her death in 2018. She served as the Dean of the ...
from New York's 25th district * Perris Glendening for governor of Maryland *
Joe Lieberman Joseph Isadore Lieberman (; born February 24, 1942) is an American politician, lobbyist, and attorney who served as a United States senator from Connecticut from 1989 to 2013. A former member of the Democratic Party, he was its nominee for ...
for United States Senate *
Paul Sarbanes Paul Spyros Sarbanes (; February 3, 1933 – December 6, 2020) was an American politician and attorney. A member of the Democratic Party from Maryland, he served as a member of the United States House of Representatives from 1971 to 1977 ...
for reelection to the United States Senate *
Jon Corzine Jon Stevens Corzine ( ; born January 1, 1947) is an American financial executive and retired politician who served as a United States Senator from New Jersey from 2001 to 2006 and the 54th governor of New Jersey from 2006 to 2010. Corzine ran fo ...
for United States Senate *
Bill Nelson Clarence William Nelson II (born September 29, 1942) is an American politician and attorney serving as the administrator of the National Aeronautics and Space Administration (NASA). Nelson previously served as a United States Senator from Flo ...
for United States Senate *
Mark Dayton Mark Brandt Dayton (born January 26, 1947) is an American politician who served as the 40th governor of Minnesota from 2011 to 2019. He was a United States Senator for Minnesota from 2001 to 2007, and the Minnesota State Auditor from 1991 to ...
for United States Senate *
Ray Mabus Raymond Edwin Mabus Jr. (; born October 11, 1948) is an American politician and lawyer. A member of the Democratic Party, he served as the 75th United States Secretary of the Navy from 2009 to 2017. Mabus previously served as the State Auditor ...
for governor of Mississippi *
Bob Casey Jr. Robert Patrick Casey Jr. (born April 13, 1960) is an American lawyer and politician serving as the senior United States senator from Pennsylvania, a seat he has held since 2007. A member of the Democratic Party, Casey previously served as Penn ...
for
Auditor General of Pennsylvania The Pennsylvania auditor general is the chief fiscal officer of the Commonwealth of Pennsylvania. It became an elected office in 1850. The current auditor general of Pennsylvania is Republican Timothy DeFoor. History The office of the auditor ...
*
Frank Lautenberg Frank Raleigh Lautenberg (; January 23, 1924 June 3, 2013) was an American businessman and Democratic Party politician who served as United States Senator from New Jersey from 1982 to 2001, and again from 2003 until his death in 2013. He was ori ...
for United States Senate *
Chris Dodd Christopher John Dodd (born May 27, 1944) is an American lobbyist, lawyer, and Democratic Party politician who served as a United States senator from Connecticut from 1981 to 2011. Dodd is the longest-serving senator in Connecticut's history. ...
for United States Senate *
Harris Wofford Harris Llewellyn Wofford Jr. (April 9, 1926 – January 21, 2019) was an American attorney, civil rights activist, and Democratic Party politician who represented Pennsylvania in the United States Senate from 1991 to 1995. A noted advocate of na ...
for United States Senate * Joe Biden for United States Senate * Bernie Sanders for Congress * Bill White for mayor of Houston


Presidential campaigns

In 1986, Shrum began work as a political consultant, designing campaign advertising and message strategy for Democratic candidates at the presidential, congressional, and gubernatorial levels. He worked for the Dick Gephardt campaign during the 1988 Democratic primaries, including Gephardt's surprise victory in the Iowa caucus, but after Gephardt's defeat, Shrum helped Democratic nominee
Michael Dukakis Michael Stanley Dukakis (; born November 3, 1933) is an American retired lawyer and politician who served as governor of Massachusetts from 1975 to 1979 and again from 1983 to 1991. He is the longest-serving governor in Massachusetts history a ...
in preparing for his debates against Vice President George Bush. Dukakis lost the general election. In 1992, Shrum worked for Nebraska Senator
Bob Kerrey Joseph Robert Kerrey (born August 27, 1943) is an American politician who served as the 35th Governor of Nebraska from 1983 to 1987 and as a United States Senator from Nebraska from 1989 to 2001. Before entering politics, he served in the Vietna ...
, who was defeated for the nomination by
Bill Clinton William Jefferson Clinton ( né Blythe III; born August 19, 1946) is an American politician who served as the 42nd president of the United States from 1993 to 2001. He previously served as governor of Arkansas from 1979 to 1981 and agai ...
. In 2000, Shrum helped
Al Gore Albert Arnold Gore Jr. (born March 31, 1948) is an American politician, businessman, and environmentalist who served as the 45th vice president of the United States from 1993 to 2001 under President Bill Clinton. Gore was the Democratic no ...
beat back a primary challenge from former New Jersey Senator Bill Bradley, and win the Democratic nomination. Gore won the popular vote in the November
presidential election A presidential election is the election of any head of state whose official title is President. Elections by country Albania The president of Albania is elected by the Assembly of Albania who are elected by the Albanian public. Chile The pre ...
versus
George W. Bush George Walker Bush (born July 6, 1946) is an American politician who served as the 43rd president of the United States from 2001 to 2009. A member of the Republican Party, Bush family, and son of the 41st president George H. W. Bush, he ...
, but lost the electoral vote. In 2004, Shrum worked on
John Kerry John Forbes Kerry (born December 11, 1943) is an American attorney, politician and diplomat who currently serves as the first United States special presidential envoy for climate. A member of the Forbes family and the Democratic Party, he ...
's campaign, guiding him to a victory in the crucial Iowa caucuses and New Hampshire primary, and soon after, the Democratic presidential nomination, only for Kerry to be defeated in the general election by
George W. Bush George Walker Bush (born July 6, 1946) is an American politician who served as the 43rd president of the United States from 2001 to 2009. A member of the Republican Party, Bush family, and son of the 41st president George H. W. Bush, he ...
. Critics often point out Shrum's long losing streak, since he has yet to claim victory for any of his candidates in eight presidential elections. Foreign campaigns Shrum has also consulted on a number of foreign campaigns, including as a strategic advisor for the British Labour Party elections from 1989 to 2005, Ehud Barak's campaign for Israeli prime minister against
Benjamin Netanyahu Benjamin "Bibi" Netanyahu (; ; born 21 October 1949) is an Israeli politician who served as the ninth prime minister of Israel from 1996 to 1999 and again from 2009 to 2021. He is currently serving as Leader of the Opposition and Chairman of ...
in 1999 and 2001, the Irish Republican Party Fianna Fáil in the 1997 and 2002 national elections, and the successful Bolivian presidential campaigns of
Gonzalo Sánchez de Lozada Gonzalo Sánchez de Lozada Sánchez Bustamante (born 1 July 1930), often referred to as Goni, is a Bolivian businessman and politician who served as the 61st president of Bolivia from 1993 to 1997 and from 2002 to 2003. A member of the Revolu ...
in 1993 and 2002.


Journalism

Shrum was a columnist for ''
The Week ''The Week'' is a weekly news magazine with editions in the United Kingdom and United States. The British publication was founded in 1995 and the American edition in 2001. An Australian edition was published from 2008 to 2012. A children's ed ...
'' magazine's website along with his conservative counterpart,
David Frum David Jeffrey Frum (; born June 30, 1960) is a Canadian-American political commentator and a former speechwriter for President George W. Bush, who is currently a senior editor at ''The Atlantic'' as well as an MSNBC contributor. In 2003, Frum a ...
. As a journalist, Shrum’s work appeared in ''
New York Magazine ''New York'' is an American biweekly magazine concerned with life, culture, politics, and style generally, and with a particular emphasis on New York City. Founded by Milton Glaser and Clay Felker in 1968 as a competitor to ''The New Yorker' ...
'', ''
Los Angeles Times The ''Los Angeles Times'' (abbreviated as ''LA Times'') is a daily newspaper that started publishing in Los Angeles in 1881. Based in the LA-adjacent suburb of El Segundo since 2018, it is the sixth-largest newspaper by circulation in the U ...
'', ''
The New York Times ''The New York Times'' (''the Times'', ''NYT'', or the Gray Lady) is a daily newspaper based in New York City with a worldwide readership reported in 2020 to comprise a declining 840,000 paid print subscribers, and a growing 6 million paid d ...
'', and
The New Republic ''The New Republic'' is an American magazine of commentary on politics, contemporary culture, and the arts. Founded in 1914 by several leaders of the progressive movement, it attempted to find a balance between "a liberalism centered in hu ...
, among other publications. He was a columnist for the on-line magazine '' Slate''.


Academic career

Shrum has been a Senior Fellow at
New York University New York University (NYU) is a private research university in New York City. Chartered in 1831 by the New York State Legislature, NYU was founded by a group of New Yorkers led by then- Secretary of the Treasury Albert Gallatin. In 1832, th ...
's
Wagner Graduate School of Public Service The Robert F. Wagner Graduate School of Public Service is the public policy school of New York University in New York City, New York. The school is named after New York City former mayor Robert F. Wagner Jr. in 1989. History In 1938, NYU of ...
, where he taught a class on domestic policy formation and analysis. He also taught an undergraduate seminar to freshmen on Presidential debates and speeches since the 1960s. He now holds the Carmen H. and Louis Warschaw Chair in Practical Politics at the
University of Southern California , mottoeng = "Let whoever earns the palm bear it" , religious_affiliation = Nonsectarian—historically Methodist , established = , accreditation = WSCUC , type = Private research university , academic_affiliations = , endowment = $8.1 ...
. At USC, Shrum hosts regular talks, called "Political Conversations," with individuals from every side of the political sphere. The events are open to all students at the university. Shrum, a Democrat, serves as Director of th
USC Center for the Political Future
and he shares the leadership post with Co-Director
Mike Murphy Michael James Murphy (born 20 October 1941) is an Irish broadcaster, actor and property developer. He is best known for his long broadcasting career with RTÉ, presenting many TV shows such as ''The Live Mike'', '' Winning Streak'' and '' The Bi ...
, his long-time Republican rival and friend.


Memoir

Shrum has written a political memoir entitled ''No Excuses: Concessions of a Serial Campaigner'', published in June 2007. It has received attention in the media for its less than flattering portrayal of Shrum's former client,
John Edwards Johnny Reid Edwards (born June 10, 1953) is an American lawyer and former politician who served as a U.S. senator from North Carolina. He was the Democratic nominee for vice president in 2004 alongside John Kerry, losing to incumbents George ...
.


Personal life

Shrum is married to Marylouise Oates, a writer and former columnist for the ''
Los Angeles Times The ''Los Angeles Times'' (abbreviated as ''LA Times'') is a daily newspaper that started publishing in Los Angeles in 1881. Based in the LA-adjacent suburb of El Segundo since 2018, it is the sixth-largest newspaper by circulation in the U ...
''. He has one stepson, the television writer Michael Oates Palmer.


Media

Shrum's firm, Greenberg Carville Shrum (GCS), was featured in the 2005 documentary '' Our Brand Is Crisis'' depicting its work campaigning for
Gonzalo Sánchez de Lozada Gonzalo Sánchez de Lozada Sánchez Bustamante (born 1 July 1930), often referred to as Goni, is a Bolivian businessman and politician who served as the 61st president of Bolivia from 1993 to 1997 and from 2002 to 2003. A member of the Revolu ...
during the 2002 Bolivian presidential election.


References


External links


GCS Issue Management

Bob Shrum
at
SourceWatch The Center for Media and Democracy (CMD) is a progressive nonprofit watchdog and advocacy organization based in Madison, Wisconsin. CMD publishes ExposedbyCMD.org, SourceWatch.org, and ALECexposed.org. History CMD was founded in 1993 by prog ...

Loss Leader
Janet Maslin Janet R. Maslin (born August 12, 1949) is an American journalist, best known as a film and literary critic for ''The New York Times''. She served as a ''Times'' film critic from 1977 to 1999 and as a book critic from 2000 to 2015. In 2000 Maslin ...
, ''
The New York Times ''The New York Times'' (''the Times'', ''NYT'', or the Gray Lady) is a daily newspaper based in New York City with a worldwide readership reported in 2020 to comprise a declining 840,000 paid print subscribers, and a growing 6 million paid d ...
'', June 4, 2007 * {{DEFAULTSORT:Shrum, Bob 1943 births American campaign managers American columnists American male journalists American memoirists American political consultants American political writers Georgetown University alumni Harvard Law School alumni Labour Party (UK) officials Living people Pennsylvania Democrats People from Fayette County, Pennsylvania People from Los Angeles Journalists from California Journalists from Pennsylvania Philodemic Society members American speechwriters