Bakkwa at a Bee Cheng Hiang store, Singapore - 20040111

Bee Cheng Hiang () is a Singaporean company that produces Chinese-style

food Food is any substance consumed by an organism for nutritional support. Food is usually of plant, animal, or fungal origin, and contains essential nutrients, such as carbohydrates, fats, proteins, vitamins, or minerals. The substance is inge ...

stuffs, especially that of

Singaporean cuisine Singaporean cuisine is derived from several ethnic groups in Singapore and has developed through centuries of political, economic, and social changes in the cosmopolitan city-state. Influences include the cuisines of the Malays, the Chinese an ...

. Starting as a market stall in 1933 in

Singapore Singapore (), officially the Republic of Singapore, is a sovereign island country and city-state in maritime Southeast Asia. It lies about one degree of latitude () north of the equator, off the southern tip of the Malay Peninsula, borde ...

, the company has expanded its operations beyond Singapore to more than 370 retail outlets located in 72 cities, across 13 territories — Mainland China, Hong Kong, Macau, Taiwan, South Korea, Indonesia, Malaysia, Japan, Vietnam, and the Philippines. Its best-known product is ''

bakkwa Bakkwa, also known as rougan, is a Chinese salty-sweet dried meat product similar to jerky. Bakkwa is made with a meat preservation and preparation technique originating from China. The general method of production has remained virtually unc ...

''—smoked and roasted pieces of pork with a consistency similar to

jerky Jerky is lean trimmed meat cut into strips and dried (dehydrated) to prevent spoilage. Normally, this drying includes the addition of salt to prevent bacteria growth before the meat has finished the dehydrating process. The word "jerky" derive ...

. Bee Cheng Hiang introduced "Gourmet Bakkwa" in 2003 (which is bacon-like slices of ''bakkwa''), and, in 2005, the "Chilli Gourmet Bakkwa". Over the years the company has expanded its offerings to include prawn rolls, crispy

pork floss ''Rousong'' or ''yuk sung or bak hu'' ( ; ), also known as meat floss, is a dried meat product with a light and fluffy texture similar to coarse cotton, originating from China. ''Rousong'' is used as a topping for many foods, such as congee, to ...

cuttlefish Cuttlefish or cuttles are marine molluscs of the order Sepiida. They belong to the class Cephalopoda which also includes squid, octopuses, and nautiluses. Cuttlefish have a unique internal shell, the cuttlebone, which is used for control of ...

and

sausages A sausage is a type of meat product usually made from ground meat—often pork, beef, or poultry—along with salt, spices and other flavourings. Other ingredients, such as grains or breadcrumbs may be included as fillers or extenders. W ...

etc.

Overseas Expansion

* Opened first outlet In Malaysia in 1985 * Opened first outlet In Hong Kong in 1992 * Opened first outlet In Indonesia in 1996 * Opened first outlet In Taiwan in 2000 * Opened first outlet In China in 2002 * Opened first outlet In South Korea in 2010 * Opened first outlet In Macau in 2012 * Opened first outlet In Thailand in 2015 * Opened first outlet in Japan in 2016 * Opened first outlet in Cambodia in 2018

References

External links

Official website of Bee Cheng Hiang
Food and drink companies established in 1933 Food manufacturers of Singapore 1933 establishments in Singapore Singaporean brands {{Food-company-stub