Bull's-Eye Barbecue Sauce is a

barbecue sauce Barbecue sauce (also abbreviated as BBQ sauce) is a sauce used as a marinade, basting, condiment, or topping for meat cooked in the barbecue cooking style, including pork, beef, and chicken. It is a ubiquitous condiment in the Southern United ...

created and distributed by

Kraft Heinz The Kraft Heinz Company (KHC), commonly known as Kraft Heinz (), is an American multinational food company formed by the merger of Kraft Foods Group, Inc. and the H.J. Heinz Company co-headquartered in Chicago and Pittsburgh. Kraft Heinz is t ...

in the United States and Canada. It is also the official BBQ sauce of the

Calgary Stampede The Calgary Stampede is an annual rodeo, fair, exhibition, and festival held every July in Calgary, Alberta, Canada. The ten-day event, which bills itself as "The Greatest Outdoor Show on Earth", attracts over one million visitors per year a ...

History

Bulls-Eye was introduced in 1985 with the tag line ''The Big, Bold Taste of Bulls-Eye can't be beat''. In 2009, Bull's-Eye launched a marketing campaign entitled the Bull's-Eye Brotherhood with a comedic series of web videos featuring Canadian comedian

Gerry Dee Gerry Dee (born Gerard Francis-John Donoghue;Profile
, oct.ca; accessed February ...

Burger King

Bulls-Eye was used at

Burger King Burger King Corporation (BK, stylized in all caps) is an American multinational chain store, chain of hamburger fast food restaurants. Headquartered in Miami-Dade County, Florida, the company was founded in 1953 as Insta-Burger King, a Jacks ...

fast food restaurants on their Bulls-Eye BBQ burger, and Rodeo Cheeseburger. It was replaced in 2007 with Sweet Baby Ray's brand sauce.

References

External links

* Products introduced in 1985 Barbecue sauces Brand name condiments Kraft Foods brands Heinz {{food-product-stub